assistant manager - ad sales (business development) Jobs in Mangaluru India

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senior manager business development outbound channel

Walmart

<div>
 
 Walmart offers Indian manufacturers, brands and other potential online sellers an opportunity to expand their business internationally as cross-border sellers on Walmart Marketplace (Cross Border Trade), where they could reach a growing market of more than 120 million U.S. consumers each month. This is part of Walmart&rsquo;s efforts to expand its sourcing from India to $10 billion a year by 2027.
 
 
 
 
 Walmart Cross Border Trade (CBT) India team is hiring
 
 Senior
 
 
 Manager, Business Development &ndash; Inbound Channel
 
 to head the inbound channel of new seller acquisition. The inbound seller acquisition channel aims at disproportionately scaling new seller recruitment and driving early seller success. This channel caters to all sellers entering the seller acquisition funnel by registering themselves on the Walmart Cross Border Trade landing page. Inbound channel operation is aimed at handholding these sellers across their lifecycle (registration, launch &amp; post-launch) through product/program enhancements, automated communication interventions and manual assistance, wherever required, by sales associates. The role holder will have the exciting opportunity to design and manage key programs and initiatives to accelerate inbound seller acquisition and business growth. S/He will be responsible for owning these programs end-to-end, defining the vision and strategy, setting objectives &amp; milestones and executing the same while identifying and implementing mechanisms to reduce seller pain points across their sales journey on Walmart marketplace. S/He will have the opportunity to build, manage and develop a high performing team to deliver on the above-mentioned objectives. S/He should be adept at working with stakeholders (both internal and external) while being the ambassador for India Cross Border Trade.
 
 
 
 
 
 
 Basic Requirement:
 
 
 
 
 - MBA or MBA equivalent post-graduate degree
 
 
 -7+ years of Business development or account management experience in recruiting and managing clients or channel partners.
 
 
 -3+ years of relevant experience in e-commerce industry.
 
 
 -Team management experience
 
 
 -Experience in independently analyzing &amp; solving problems
 
 
 -Strong written and verbal communication skills.
 
 
 -Ability to work with and influence large strategic sellers and brands
 
 
 -Ability to prioritize work in a complex, fast-paced environment and work with cross functional teams
 
 
 -Ability to initiate, lead and manage projects outside of primary responsibility
 
 
 -Advanced MS office skills (Power Point, Excel, Word, Outlook)
 
 
 
 
 Preferred Qualifications:
 
 
 
 
 -Experience in cross-border e-commerce landscape
 
 
 -B2B experience with manufacturers and suppliers and in-depth knowledge of India&rsquo;s manufacture status is a plus.
 
 
 -Strong willingness to learn new things preferred.
 
 
 -Strong ability to work independently and think critically and logically.
 
 
 -Experience influencing and organizing others, whether in a direct management capacity or through experience managing projects.
 
 
 -Strong in data analysis
 
</div>

Senior Manager, Business Development – Outbound Channel

Flipkart

<div>
 
 About the Role
 
 
 Lead the operations charter for Co-Brand Credit Cards for Flipkart, Myntra and Cleartrip
 
 
 About the Team
 
 
 The team manages the Co Brand Cards charter (credit and debit) for Flipkart, Myntra and Cleartrip. The
 
 
 work spans across driving the customer value proposition, and involves working with the issuing
 
 
 banks and networks.
 
 
 You are responsible for:
 
 
 
 
 
 Leading all operations for Co Brand Credit Cards on Flipkart, Myntra and Cleartrip:
 
 
 ● Managing the Tele Sales channel for both inbound and outbound calling
 
 
 ● Tracking the acquisition funnel efficiency and publishing insights
 
 
 ● Managing customer service channel queries and escalations
 
 
 ● Managing the CRM fulfillment channels
 
 
 
 
 
 To succeed in this role, you should have the following:
 
 
 ● Minimum 2-3 years of experience managing operations for any product
 
 
 ● High operational due diligence
 
 
 ● Strong stakeholder management to interact with internal and external stakeholders
 
 
 ● Should be comfortable in using Excel for analytics
 
 
 ● Prior work on driving any tele sale channel will be preferable
 
</div>

Operation Lead-Co brand credit cards

Lodha

<div>
 
 
 Role
 
 :Senior/ Junior Sales Manager ( 3A/3B/3C)
 
 
 
 
 
 
 Business Context:
 
 At Lodha Group, our mission is to be amongst the top 10 most profitable companies of India by 2021. We believe this is possible by working with the best talent in the industry. We are an organization of over 3,800 direct associates and 25,000 workmen at sites. The Group is currently developing an estimated 43 million sq. ft. of prime real estate with the largest land reserves in MMR, and has 41 on-going projects across London, Mumbai, Pune and Hyderabad and expanding in Bangalore. As part of India&rsquo;s premier real estate developer, you will benefit from ample opportunities to work with exceptional colleagues, sharpen your business skills, explore cross-project movements and build a strong foundation in driving sales through multiple channels.
 
 
 
 
 
 
 Role Objective:
 
 The incumbent is responsible for implementation of sales strategy and business development towards growth of the Direct Sales segment. The primary focus is on prospecting new accounts for the assigned projects and geographies, towards meeting revenue goals. The role requires consistently identifying leads, seeking business opportunities and developing strong client relationships towards effective sales. A significant responsibility is to develop, nurture channel partner networks and deliver significant throughput from the same. The incumbent is expected to be a brand representative and support the Team Lead in all client interactions and negotiation process.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 Business Development and Channel Partner Management
 
 
 
 <ul>
 <li>
 Consistently identify and qualify leads in designated markets through B2B and B2C sales calls. Leverage on a strong network of Channel Partners (CP) and existing customers to achieve set targets.
 </li>
 <li>
 Consistently build on the CP network to acquire new business and manage clients in collaboration with them. Conduct regular meetings with CPs with the purpose of both engagement and empanelment to drive more business.
 </li>
 <li>
 Quarterly review of CPs including actual achievement v/s targets, qualitative factors and process improvements
 </li>
 </ul>
 
 
 
 
 
 
 Client Relationship Building
 
 
 
 <ul>
 <li>
 Actively follow through on potential customers based on their specific requirements. Possess in-depth product knowledge (and micro information at project level) and communicates the same effectively to prospects.
 </li>
 <li>
 In collaboration with the Team Lead, meet with prospects, organize and conduct site visits and strive to establish a strong client relationship with an aim to convert from proposal to definite status
 </li>
 <li>
 Play a key role during various stages of customer engagement till delivery and provide support for query resolution
 </li>
 </ul>
 
 
 
 
 
 
 Industry Awareness
 
 
 
 <ul>
 <li>
 Keep abreast with relevant competitor details including price movements, construction activity, key trends and market dynamics
 </li>
 <li>
 Network effectively with peer teams and industry contacts to stay updated on key trends, developments, market dynamics and potential business opportunities. Liaison with various departments to get deeper product knowledge.
 </li>
 </ul>
 
 
 
 
 
 
 Team Collaboration
 
 
 
 <ul>
 <li>
 Support peer teams for effective deal closure, ensuring required documents (legal agreements, billing, credit etc.) are in place and monitoring collections for designated accounts
 </li>
 <li>
 Coordinate with various departments (Customer Care, Sales Peer Teams etc.) to ensure exceptional customer service
 </li>
 </ul>
 
 
 
 
 
 
 Systems and Process Compliance
 
 
 
 <ul>
 <li>
 Maintain accurate records for designated accounts and share regular updates with the Team Lead and Segment Head
 </li>
 <li>
 Maintain thorough adherence to SFDC and lead tracking mechanisms as required
 </li>
 <li>
 Ensure highest standards of compliance to Lodha Group&rsquo;s policies, processes and value structure
 </li>
 </ul>
 
 
 
 
 
 Skills:
 
 Exceptional drive and focus, good communication skills, ability to develop strong professional relationships
 
 
 
 
 
 
 Qualification
 
 : MBA preferred
 
 
 
 
 
 
 Practice and Other Requirements
 
 : Sales experience of 6 to 12 years; consulting /investment banking/ wealth management/ client services background preferred; experience of selling luxury products with clear targets for top line; willingness to travel
 
</div>

Senior / Junior Sales Manager

Moniepoint Group

<div>
 Moniepoint is Africa's all-in-one financial ecosystem, empowering businesses and their customers with seamless payment, banking, credit, and management tools. In 2023, we processed $182 billion and are Nigeria&rsquo;s largest merchant acquirer.
 
 
 
 Your Opportunity and Mission
 
 
 
 We are looking for talented and passionate Data Scientist to join the Growth team. Data science and optimization are key drivers for Moniepoint&rsquo;s business growth and the Data Scientist joining will have the opportunity to build and own the most important models starting from our attribution and Marketing Mix Models
 
 
 <ul>
 <li>
 Contribute the following areas: channel attribution modeling, mCAC per channel modeling, LTV prediction, Marketing Mix Modeling and multichannel attribution and testing
 </li>
 <li>
 Develop, test and own our production marketing attribution models for better budgeting and increased marketing efficiency
 </li>
 <li>
 Develop, test and productionize attribution and predictive algorithms by using state of the art machine learning algorithms and optimisation models
 </li>
 <li>
 Design experiments and interpret the results to draw detailed and actionable conclusions
 </li>
 <li>
 Work in cross-functional teams across disciplines such as product, engineering and business.
 
 
 </li>
 </ul>
 
 You Have...
 
 
 
 <ul>
 <li>
 +5 years of professional experience outside of an academic and internship setting, in a quantitative analysis role in top companies. FMCG or Fintech preferred.
 </li>
 <li>
 Holds at least an MSc, and preferably a PhD in a scientific discipline such as Physics, Statistics, Engineering, Computer Science or Mathematics
 </li>
 <li>
 Deep theoretical and applied knowledge in the following areas: statistical inference, bayesian statistics, causal inference, time series analysis and mathematical optimisation.
 </li>
 <li>
 Extensive experience at least in Multichannel Attribution Modeling and Marketing Mix Modeling
 </li>
 <li>
 Extensive experience in statistical programming (Python) and experience working with popular tools such as Pandas, SciPy, XGBoost, Jupyter/iPython notebooks and well-known modeling packages such as PyMC3
 </li>
 <li>
 Extensive experience with the end-to-end predictive/prescriptive model development cycle, from problem definition to productionalization and maintenance. This includes excellent data modeling and SQL skills, and familiarity with Cloud infrastructure.
 </li>
 <li>
 Demonstrated experience in designing and analyzing experiments in digital products (A/B test, multivariate, etc.)
 </li>
 <li>
 Experience with the application of statistical modeling and advanced analytics to provide product-shaping insights
 </li>
 <li>
 Excellent spoken and written English
 
 
 </li>
 </ul>
 
 What Moniepoint Can Offer You
 
 
 
 <ul>
 <li>
 The opportunity to drive financial inclusion and shape the future of the African financial ecosystem
 </li>
 <li>
 The chance to work on innovative and impactful projects
 </li>
 <li>
 A dynamic, diverse, and collaborative environment where every team member&rsquo;s voice is recognized and valued
 </li>
 <li>
 Flexible work arrangements
 </li>
 <li>
 Continuous learning and career growth opportunities
 </li>
 <li>
 Competitive salary, individual performance bonuses, and firmwide performance bonus
 </li>
 <li>
 Company covered health insurance plans
 </li>
 <li>
 Pension plans
 
 
 </li>
 </ul>
 
 What To Expect In The Hiring Process
 
 
 
 <ul>
 <li>
 A preliminary phone call with one of our recruiters
 </li>
 <li>
 A general interview with the Senior Manager of Marketing Strategy
 </li>
 <li>
 A case study-based discussion with SVP of Marketing
 </li>
 <li>
 A behavioural interview with members of the Executive team
 
 
 </li>
 </ul>
 Moniepoint is an equal-opportunity employer. We believe diversity makes us stronger and are committed to creating an inclusive environment for all employees and candidates.
</div>

Growth Data Scientist

Amazon

<div>
 
 Description
 
 
 
 Amazon.in Fashion team is seeking a creative, analytical, and highly motivated Category Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience.
 
 
 The successful candidate for this high impact role should be a self-starter with a passion for independent, creative problem-solving, have proven data analysis skills, demonstrate great content creation chops (i.e. strong writing skills), show strong ownership and commitment, have proven leadership experience in managing projects, and bring relevant insights in marketing and merchandising.
 
 
 Role &amp; Responsibilities: Own projects with considerable scope and/or complexity with significant impact on customer experience and Amazon&rsquo;s business .Own all key traffic drivers for the category, and work as a category advocate with central traffic teams. Possess a deep understanding of all traffic-driving mechanisms (Search, Affiliates, Email, SEO etc.) and actively engaging in optimization of those channels for the business. Work with cross functional teams and internal teams, including technology teams, to define, drive, and launch improvements to the shopping experience. Own creation of marketing programs, and multiple key traffic drivers, to acquire new customers. Conceptualize, design and execute online and offline marketing initiatives to extend awareness of our products on and off of Amazon. Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and authority Conduct in-depth analyses to determine program effectiveness and to continuously improving programs and site initiatives. Develop the category&rsquo;s style guidelines, merchandising calendar, promotions, and coop packages. Understand and use merchandising and customer-facing metrics to guide decision making. Present to senior management externally and internally. Meet business goals while ensuring a top-notch customer experience
 
 
 
 Basic Qualifications
 
 
 
 <ul>
 <li>
 5+ years of professional non-internship marketing experience
 </li>
 <li>
 7+ years of developing and managing acquisition marketing or channel programs experience
 </li>
 <li>
 Experience using data and metrics to drive improvements
 </li>
 <li>
 Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
 </li>
 <li>
 Experience building, executing and scaling cross-functional marketing programs
 </li>
 <li>
 Experience communicating results to stakeholders
 </li>
 <li>
 Experience developing and executing campaigns across a multitude of timezones and languages
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 Experience driving direction and alignment with large cross-functional teams and agency partners
 </li>
 <li>
 Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
 
 
 </li>
 </ul>
 Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.
 
 
 
 
 Company
 
 - ASSPL - Karnataka
 
 
 Job ID: A3128869
</div>

Sr Category Marketing Manager, IN Apparel

ZEISS India

<div>
 
 
 Job purpose
 
 
 
 
 
 
 The Senior Manager &ndash; Brand &amp; Digital Marketing will be responsible for leading the integrated consumer marketing strategy for Vision Care, driving brand communications, digital engagement, conversion strategies, and brand experience across all consumer touchpoints.
 
 
 This role is pivotal in shaping the brand&rsquo;s consumer-facing vision, ensuring high-impact campaigns, and delivering measurable business growth for Carl Zeiss India, Vision Care.
 
 
 
 
 
 India and other South Asian countries-Bangladesh, Nepal, Bhutan, Sri Lanka and Maldives
 
 
 
 
 
 
 Main Accountabilities
 
 
 
 
 
 <ul>
 <li>
 Develop and execute holistic marketing strategies that unify brand positioning, digital engagement, and conversion objectives across online and offline channels.
 </li>
 <li>
 Adapt global messaging to local market needs, ensuring consistency and relevance at every consumer touchpoint.
 </li>
 <li>
 Map and optimize the end-to-end consumer journey, identifying and innovating key touchpoints to enhance experience and drive loyalty.
 </li>
 <li>
 Champion CX initiatives, leveraging data and insights to continuously improve satisfaction and conversion rates.
 </li>
 <li>
 Lead the creation and rollout of 360&deg; marketing campaigns (ATL/BTL/Digital), maximizing ROI and brand awareness.
 </li>
 <li>
 Oversee performance marketing, media mix modeling, and analytics to drive consumer acquisition and retention.
 </li>
 <li>
 Design and implement strategies to increase consumer conversion through targeted initiatives, data-driven insights, and continuous testing.
 </li>
 <li>
 Establish and track KPIs for all campaigns, ensuring accountability and optimization of marketing spend.
 </li>
 <li>
 Manage relationships with commercial agencies, vendors, and cross-functional teams to deliver high-quality, innovative marketing solutions.
 </li>
 <li>
 Collaborate closely with product, channel, sales &amp; partnership teams to align marketing efforts with business objectives.
 </li>
 <li>
 Mentor and lead a high-performing brand marketing team, fostering a culture of innovation, agility, and execution excellence.
 </li>
 <li>
 Drive capability building in digital marketing, analytics, and CX within the team.
 </li>
 <li>
 Conduct ongoing market research and benchmarking to identify trends, consumer behaviors, and competitive opportunities led via consumer immersions
 </li>
 <li>
 Own the marketing calendar and budgets, ensuring efficient allocation of resources and timely execution of initiatives.
 </li>
 </ul>
 
 
 
 
 
 Dimensions
 
 
 
 
 
 
 
 Reports to
 
 : Head of Marketing, Vision Care, Carl Zeiss India
 
 
 
 
 
 
 
 
 
 Job Specifications
 
 
 
 
 
 
 
 Education
 
 
 <ul>
 <li>
 MBA from reputed B School preferably Tier 1/2
 </li>
 </ul>
 
 
 
 
 
 Experience
 
 
 
 
 
 <ul>
 <li>
 8+ years in consumer marketing, with at least 3 years in a senior or lead role in B2B2C or CPG environments.
 </li>
 <li>
 Proven track record in brand management, digital marketing, and performance marketing.
 </li>
 <li>
 Demonstrated ability to lead cross-functional teams &amp; manage external partners.
 </li>
 <li>
 
 Skills
 
 </li>
 <li>
 Expertise in integrated marketing (ATL/BTL/Digital), campaign planning &amp; execution, brand communications and brand strategy.
 </li>
 <li>
 Strong command of digital analytics, martech automation, CRM, and performance marketing platforms (Google Ads, Meta Ads, etc.).
 </li>
 <li>
 Advanced project management and communication skills.
 </li>
 <li>
 Data-driven decision-making and problem-solving abilities.
 </li>
 <li>
 Experience with consumer journey mapping and CX optimization.
 </li>
 <li>
 Strategic thinker with a bias for execution and results.
 </li>
 <li>
 Strong leadership and team development capabilities.
 </li>
 <li>
 Agility and adaptability in a fast-changing environment.
 </li>
 <li>
 Excellent stakeholder management and collaboration skills.
 </li>
 <li>
 High degree of initiative, ownership, and accountability.
 </li>
 </ul>
 
 
</div>

Senior Manager – Brand & Digital Marketing

PwC Acceleration Center India

<div>
 At PwC, our people in customer consulting specialise in providing consulting services focused on customer-related strategies and initiatives. These individuals analyse client needs, develop customer-centric solutions, and offer guidance and support to help clients enhance their customer experience and drive business growth. In customer marketing at PwC, you will specialise in providing consulting services focused on customer-centric marketing strategies. You will analyse customer behaviour, develop targeted marketing campaigns, and offer guidance and support to help clients optimise their marketing efforts, improve customer engagement, and drive revenue growth.
 
 
 Driven by curiosity, you are a reliable, contributing member of a team. In our fast-paced environment, you are expected to adapt to working with a variety of clients and team members, each presenting varying challenges and scope. Every experience is an opportunity to learn and grow. You are expected to take ownership and consistently deliver quality work that drives value for our clients and success as a team. As you navigate through the Firm, you build a brand for yourself, opening doors to more opportunities.
 
 
 
 Skills
 
 
 
 Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:
 
 
 <ul>
 <li>
 Apply a learning mindset and take ownership for your own development.
 </li>
 <li>
 Appreciate diverse perspectives, needs, and feelings of others.
 </li>
 <li>
 Adopt habits to sustain high performance and develop your potential.
 </li>
 <li>
 Actively listen, ask questions to check understanding, and clearly express ideas.
 </li>
 <li>
 Seek, reflect, act on, and give feedback.
 </li>
 <li>
 Gather information from a range of sources to analyse facts and discern patterns.
 </li>
 <li>
 Commit to understanding how the business works and building commercial awareness.
 </li>
 <li>
 Learn and apply professional and technical standards (e.g. refer to specific PwC tax and audit guidance), uphold the Firm's code of conduct and independence requirements.
 
 
 </li>
 </ul>
 
 PwC US ADVISORY &ndash; CSX &ndash; Sales, Service &amp; Marketing
 
 
 
 The Commercial &amp; Service Excellence platform helps clients transform how they engage, sell to, and serve their customers through strategy, operations, and technology. From optimizing go-to-market strategies to delivering and managing Salesforce and Dynamics platforms, the offering enables end-to-end commercial transformation. Whether modernizing sales, marketing, e-commerce or customer service functions, Commercial and Service Excellence equips teams to create connected customer experiences, drive revenue growth, and sustain performance through managed services.
 
 
 Our Sales, Service &amp; Marketing practice team, which is part of CSX, focuses on modernizing commercial functions across marketing, sales, and service to drive profitable growth and customer engagement. Combines strategy, operations, and technology&mdash;including Dynamics, enabling apps, and contact center platforms&mdash;to transform how clients activate and scale in the market.
 
 
 
 OFFERING OVERVIEW: MARKETING OPERATIONS
 
 
 
 Marketing Operations provides process and execution support around core marketing operations, including media management, advertising, 3rd party spend, marketing technology, demand generation, market research, consumer insights, product marketing. Supports process excellence and design alongside marketing &amp; commerce technology implementations. Sub-offerings include Marketing Operations - Salesforce, Marketing Operations - Other Technologies (e.g., Adobe).
 
 
 
 Knowledge Preferred
 
 
 
 POSITION REQUIREMENTS &ndash;
 
 Experienced Associate / Senior Associate
 
 
 
 
 Role
 
 
 
 We are looking for highly motivated and skilled business-first, tech-native professionals to join our Marketing Operations excellence consulting team. This is a hands-on consulting role suited for individuals who can bring strategic thought leadership across people, process &amp; technology initiatives in a fast-paced cross-functional global environment. Ideal candidates will have:
 
 
 <ul>
 <li>
 Relevant experience in Marketing strategy, Campaign-to-Lead Process design, MarTech solution architecture and implementation of marketing technology solutions as a business analyst or program manager, preferably in a B2B environment.
 </li>
 <li>
 Understanding of marketing operations frameworks, customer journey mapping, experience design, governance structures, and performance metrics.
 </li>
 <li>
 Familiarity with marketing and advertising processes &amp; systems, including digital campaign management, CRM, lead nurturing, and funnel optimization.
 </li>
 <li>
 Hands - on experience as a Business Analyst/ Functional lead in one or more Marketing Operations priority areas:
 </li>
 <li>
 Marketing automation Process &amp; use of tools such as Salesforce Marketing Cloud, Marketo Engage, Adobe Journey Optimizer, HubSpot, Oracle Eloqua or similar platforms to drive personalized marketing communications across multiple channels and surfaces.
 </li>
 <li>
 Customer Data Design and use of CDP platforms such as Salesforce Data Cloud, Adobe Experience Platform / Real-time CDP, Treasure data or similar platforms to drive effective audience segmentation and personalization.
 </li>
 <li>
 Media Planning, buying and mix-modelling to drive effective growth through performance marketing.
 </li>
 <li>
 Digital Commerce process &amp; use of tools such as Adobe Commerce, SAP Hybris, Salesforce B2B commerce cloud to drive low-touch/ no-touch revenue stream.
 </li>
 <li>
 Understanding of integration points between MarTech platforms, CRM systems, eCommerce portals and analytics tools.
 </li>
 <li>
 Demonstrated history of leveraging emerging marketing trends, tools and best practices including AI use-cases to drive innovation.
 </li>
 <li>
 Strong critical thinking and problem-solving abilities.
 </li>
 <li>
 Clear and impactful verbal and written communication and presentation skills engaging both technical and non-technical stakeholders.
 </li>
 <li>
 Ability to leverage data analysis and analytics to inform decisions and optimize outcomes.
 </li>
 <li>
 Exposure to clients/ stakeholders in a global environment.
 
 
 </li>
 </ul>
 
 Skills Preferred
 
 
 
 Candidates should be able to demonstrate extensive customer transformation consulting abilities within a project team that includes the following:
 
 
 
 Strategy &amp; Design Engagements
 
 
 
 <ul>
 <li>
 Work with high-profile onshore client stakeholders to help drive excellence across Marketing Operations function.
 </li>
 <li>
 Conduct People-Process-Technology current state assessment and design future state Marketing Operating model and capability roadmap.
 </li>
 <li>
 Develop and optimize end-to-end marketing and advertising process workflows spanning digital campaigns, demand generation, CRM integration, lead management, sales funnel enhancement, data platforms optimization and personalization.
 </li>
 <li>
 Experience with GenAI tools to assist in creating campaign briefs, email copy, social media posts, and dynamic ad variants at scale.
 </li>
 <li>
 Leverage Marketing Analytics tools to optimize third-party marketing spend, media-mix and advertising strategies through data-driven insights.
 </li>
 <li>
 Create documentation, playbooks, and reusable frameworks to promote process consistency and scalability.
 </li>
 <li>
 Work with marketing and sales teams to align on KPIs and reporting standards.
 </li>
 <li>
 Support the planning and delivery of market research and consumer insight initiatives.
 
 
 </li>
 </ul>
 
 Implementation &amp; Optimization Engagements
 
 
 
 <ul>
 <li>
 Play the role of Business Analyst/ Project Manager for marketing technologies implementation projects including Salesforce Marketing Cloud &amp; Data Cloud, Adobe Experience Cloud, Google Analytics, and other leading tools.
 </li>
 <li>
 Utilize automation platforms to streamline campaign execution, audience targeting, and performance tracking.
 </li>
 <li>
 Support initiatives aimed at optimizing channel sales processes and ensuring cross-channel campaign alignment.
 </li>
 <li>
 Ability to use AI tools (e.g., Power BI Copilot, ChatGPT Advanced Analysis, Agentforce) to automate and accelerate insight extraction from campaign performance data, derive insights, and recommend improvements.
 </li>
 <li>
 Ensure data integrity and governance across platforms used for campaign execution and measurement.
 
 
 </li>
 </ul>
 
 Change Management And Other Responsibilities
 
 
 
 <ul>
 <li>
 Contribute to the delivery of marketing transformation engagements, including implementation roadmaps and change management.
 </li>
 <li>
 Participate in business development activities such as proposal development and solution design.
 
 
 </li>
 </ul>
 
 Educational Background
 
 
 
 
 MBA in Sales / Marketing / Strategy/ Analytics from a premier B-School
 
 
 
 
 Additional Information
 
 
 
 <ul>
 <li>
 Travel Requirements: Travel to client locations may be required as per project requirements.
 </li>
 <li>
 Experience: 2-5 years (Experience Associate) / 5-8 years (Senior Associate) of prior relevant work experience in a Marketing Operations or Marketing Analytics consulting role in management consulting organization or similar multinational environment.
 </li>
 </ul>
</div>

Associate- Marketing Operations

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