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senior marketing manager

Informa Markets

<div>
 
 Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
 
 
 
 
 We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
 
 
 
 
 
 
 Job Description
 
 
 
 
 
 This role is based in our Cairo Festival City Business Park, New Cairo, Cairo, Egypt office.
 
 
 
 
 
 
 Reports to:
 
 Head of Marketing
 
 
 
 
 
 The Role
 
 
 
 
 
 This role requires a skilled marketing strategist who can drive creativity and enthusiasm in others. They will be responsible for implementing the marketing strategy for events in their portfolio. They will work with the commercial lead to deliver this successfully by managing the outbound marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPIs.
 
 
 
 
 The Senior Marketing Manager will be a highly motivated, dynamic marketer with a track record of commercial collaboration to launch products and develop positioning reflective of customer demand. The individual must have proven experience in managing multiple projects assisted by a capable team of marketing managers, executives or specialists.
 
 
 
 
 They must demonstrate that they are analytical and data-oriented with a history of testing and optimisation and have a creative flair and exceptional attention to detail. They will have extensive experience in digital marketing and marketing technology and be accustomed to delivering in a fast-paced, dynamic environment. They must be highly adaptable, used to working with differing market dynamics, guide marketers and steer campaign strategy accordingly.
 
 
 
 
 
 Job Responsibilities
 
 
 
 
 
 
 
 
 
 To lead the marketing team to deliver successful outbound marketing campaigns for exhibitions, conferences, awards or digital products according to agreed KPIs.
 
 
 
 
 
 KEY RESPONSIBILITIES:
 
 
 
 
 <ul>
 <li>
 Working alongside commercial leads to develop value propositions and go-to[1]market strategies for events.
 </li>
 <li>
 Ongoing customer insight and engagement strategies.
 </li>
 <li>
 Overseeing the delivery of marketing campaigns in line with business objectives set by the Head of Marketing or commercial leads.
 </li>
 <li>
 Adherence to timelines and budgets.
 </li>
 <li>
 Marketing KPI report.
 </li>
 <li>
 To manage a marketing team that includes marketers from all backgrounds with a diverse range of skills and training.
 </li>
 <li>
 To design and deliver campaigns for specific projects as and where required.
 </li>
 </ul>
 
 
 LEADERSHIP:
 
 
 
 
 <ul>
 <li>
 Line manages marketers across a range of B2B products, primarily events.
 </li>
 <li>
 Provide guidance, feedback, and inspiration to line reports.
 </li>
 <li>
 Champion the adoption and optimisation of marketing technology solutions and digital marketing.
 </li>
 <li>
 Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy.
 </li>
 <li>
 Work with line reports to develop skills and competencies and ensure they have a clear development roadmap.
 </li>
 <li>
 Ensure line reports are competent and have the skills and training required.
 </li>
 <li>
 Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient.
 </li>
 <li>
 Reflect the high-performance culture of the marketing team.
 </li>
 <li>
 Work with Head of Marketing to ensure proper structure, specialisms, and level of resources to meet agreed KPI's.
 </li>
 <li>
 Lead regular communication and alignment with exhibition directors, commercial team, and cross-functional stakeholders through strategy presentations, performance reviews, and planning sessions.
 </li>
 </ul>
 
 
 ANALYSIS &amp; INSIGHT:
 
 
 
 
 <ul>
 <li>
 Monitor campaign performance by producing relevant and timely reports.
 </li>
 <li>
 Recommend changes to campaign execution based on data insights.
 </li>
 <li>
 Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities.
 </li>
 <li>
 Analyse and report trends over time and use these insights to build more effective campaigns.
 </li>
 <li>
 Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite &amp; post-show surveys, registration forms, industry research.
 </li>
 <li>
 Work with internal teams to ensure data governance and data management policies are adhered to.
 </li>
 <li>
 Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.
 </li>
 <li>
 Use recommended campaign analytics dashboards to monitor performance.
 </li>
 <li>
 Build a culture of testing and metrics-driven decision making in the teams.
 </li>
 <li>
 Share case studies with marketers within the group, division, and Informa Markets.
 </li>
 <li>
 Conduct competitive analysis of similar events and market offerings and provide strategic recommendations to guide product positioning and marketing plans.
 </li>
 </ul>
 
 
 PLANNING &amp; CAMPAIGN MANAGEMENT:
 
 
 
 
 <ul>
 <li>
 Work with the event team to plan product marketing campaigns to meet strategic objectives &ndash; for exhibitions and virtual/hybrid events.
 </li>
 <li>
 Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).
 </li>
 <li>
 Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign.
 </li>
 <li>
 Assist marketing managers with the development of marketing budgets in line with plans and ensure budget trackers are up to date.
 </li>
 <li>
 Recommend external suppliers and ensure adherence to contractual terms and delivery.
 </li>
 <li>
 Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's.
 </li>
 <li>
 Ensure optimisation of spend across marketing channels.
 </li>
 <li>
 Agree on paid media requirements and guide the negotiation of media buying (either directly or through an agency).
 </li>
 <li>
 Recommend website strategy to maximise relevant traffic and conversion.
 </li>
 </ul>
 
 
 MARKETING EXECUTION:
 
 
 
 
 <ul>
 <li>
 Identify the target universe and key segments within the target universe.
 </li>
 <li>
 Develop personas, value propositions and messaging for each of the key segments for each product.
 </li>
 <li>
 Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel.
 </li>
 <li>
 Monitor and recommend adjustments to the digital marketing activity based on performance metrics.
 </li>
 <li>
 Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.).
 </li>
 <li>
 Manage the PR plan (internal or external) and liaise with the event manager/event director.
 </li>
 <li>
 Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost.
 </li>
 <li>
 Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion.
 </li>
 <li>
 Oversee the design and production of all marketing collateral to be determined within the marketing plan.
 </li>
 <li>
 Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards.
 </li>
 <li>
 Develop and maintain the messaging framework and value propositions for each product to ensure consistent brand positioning across all channels.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 
 Minimum Education Level:
 
 
 
 
 <ul>
 <li>
 Educated to degree level or equivalent.
 </li>
 <li>
 Fluent in English and Arabic.
 </li>
 </ul>
 
 
 People:
 
 
 
 
 <ul>
 <li>
 A high degree of cultural awareness.
 </li>
 <li>
 Great at motivating teams and individuals.
 </li>
 <li>
 Inspires commitment and loyalty.
 </li>
 <li>
 Creative and inspiring.
 </li>
 <li>
 Good at coaching and developing individuals.
 </li>
 <li>
 Able to consistently set the bar higher.
 </li>
 <li>
 Ability to manage remotely.
 </li>
 </ul>
 
 
 Behaviour:
 
 
 
 
 <ul>
 <li>
 Highly collaborative and tenacious team player.
 </li>
 <li>
 Ability to deep dive into an industry and recommend the strategy.
 </li>
 <li>
 Good understanding of customer insight techniques and application.
 </li>
 <li>
 Ability to work effectively across a range of projects with teams of differing skills and experience.
 </li>
 <li>
 Fast learner, committed to personal development and growth.
 </li>
 <li>
 Takes pride and ownership of their work.
 </li>
 </ul>
 
 
 Skills required:
 
 
 
 
 <ul>
 <li>
 Events marketing experience.
 </li>
 <li>
 International marketing experience.
 </li>
 <li>
 Experience in using marketing automation technology (preferably Eloqua), training and optimisation.
 </li>
 <li>
 Experience in working with CMS platforms (but coding knowledge not required), training and optimisation.
 </li>
 <li>
 Thorough understanding &amp; experience of digital (PPC, SEO, online advertising) and content marketing.
 </li>
 <li>
 Database development and growth, including segmentation/personalisation.
 </li>
 <li>
 Building relationships with partners and influencing stakeholders.
 </li>
 <li>
 Analytical and questioning mindset.
 </li>
 <li>
 Deadline and target driven.
 </li>
 <li>
 Experience of working in a pressurised environment.
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 
 We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com
 
 
 
 
 
 Our benefits include:
 
 
 
 
 <ul>
 <li>
 
 Great community:
 
 a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
 </li>
 <li>
 
 Broader impact:
 
 take up to four days per year to volunteer, with charity match funding available too
 </li>
 <li>
 
 Career opportunity:
 
 the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves
 </li>
 <li>
 
 Time out:
 
 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
 </li>
 <li>
 A comprehensive company funded private medical insurance with international coverage
 </li>
 <li>
 A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares
 </li>
 <li>
 Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more
 </li>
 <li>
 Recognition for great work, with global awards and kudos programmes
 </li>
 <li>
 As an international company, the chance to collaborate with teams around the world
 </li>
 </ul>
 
 We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
 
 
 
 
 If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
 
 
 
 
 See how Informa handles your personal data when you apply for a job here.
 
 
 
</div>

Senior Marketing Manager

Majid Al Futtaim

<div>
 
 JOB TITLE
 
 
 
 Senior Associate, Marketing | Majid Al Futtaim Properties | Asset Management Egypt
 
 
 
 Role Summary
 
 
 
 The position is responsible for timely execution of all marketing activities in the assigned operating assets in line with the overall Marketing Plan and budget.
 
 
 
 ROLE PROFILE
 
 
 
 <ul>
 <li>
 Work with the Manager Marketing to develop an overall Communications Strategy and &ldquo;umbrella guidelines&rdquo; that each centre/destination will embrace.
 </li>
 <li>
 Interface with the Manager Marketing and assist in developing communication strategies and related activities which promote the centre as a &lsquo;destination of choice&rsquo;.
 </li>
 <li>
 Supervise the implementation of marketing activities as per approved plan set for each destination/ centre and ensure quality and timely execution.
 </li>
 <li>
 Manage marketing activities / campaigns for the assigned centre including creative and all marketing collateral required and ensure documentation of each campaign / promotion / activation and analysis of results and retailer&rsquo;s feedback for post reports.
 </li>
 <li>
 Maintain monthly cumulative reports for centre publicity, social media and website monitoring and provide ongoing feedback to Marketing Manager, Mall Management and tenants.
 </li>
 <li>
 Handle all relevant Public Relations activities including but not limited to influencer marketing, roundtables, media events and ensure maintaining the highest share of voice and a positive sentiment.
 </li>
 <li>
 Oversee the coordination and production of any in mall multi-media program, monitor content and manage the information in keeping with the overall brand/positioning.
 </li>
 <li>
 Work with the Customer Service coordinator to produce a Customer Service briefing pack on a timely basis outlining promotions, new stores etc. for information.
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration or equivalent.
 </li>
 <li>
 Minimum 3 to 5 years of work experience in managing Marketing activities preferably in a reputed Retail / Hospitality / Advertising / Event Management companies.
 </li>
 <li>
 Excellent communication and presentation skills.
 </li>
 <li>
 Strong proficiency in the English language.
 
 
 </li>
 </ul>
 
 What We Offer
 
 
 
 <ul>
 <li>
 At Majid Al Futtaim, we&rsquo;re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We&rsquo;re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
 </li>
 <li>
 Work in a friendly environment, where everyone shares positive vibes and excited about our future.
 </li>
 <li>
 Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.
 </li>
 </ul>
</div>

Senior Associate, Marketing

Koinz

<div>
 Koinz is looking for a results-driven and strategic
 
 Senior Account Manager
 
 to join our fast-growing commercial team. This role is ideal for an experienced professional who can own partner relationships end-to-end, drive portfolio growth, and act as a trusted advisor to key accounts. You will work closely with cross-functional teams to optimize performance, identify growth opportunities, and ensure long-term partner success, directly contributing to Koinz&rsquo;s revenue growth and market leadership.
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 Portfolio Growth: Manage a high-value portfolio of F&amp;B brands in KSA; responsible for hitting GMV and revenue targets
 </li>
 <li>
 Strategic Consulting: Analyze partner data to identify bottlenecks in their operations (e.g., high bounce rates, low re-order frequency) and pitch Koinz solutions
 </li>
 <li>
 Negotiation: Lead contract renewals and negotiate marketing participation/promotions
 </li>
 <li>
 Market Intelligence: Monitor KSA competitors (Jahez, Hungerstation, etc.) and advise partners on staying competitive using Koinz tools
 
 
 </li>
 </ul>
 
 Required Qualifications:
 
 
 
 <ul>
 <li>
 Experience: 3&ndash;5 years in Account Management or Business Development, ideally in FoodTech or SaaS
 </li>
 <li>
 Market Context: Deep understanding of the KSA F&amp;B landscape and consumer behavior (e.g., peak times, seasonality like Ramadan)
 </li>
 <li>
 Tech Literacy: Ability to interpret complex data dashboards and translate them into actionable business reviews
 </li>
 <li>
 Soft Skills: Sharp negotiation skills; ability to command respect from business owners and C-level executives remotely
 
 
 </li>
 </ul>
 Powered by JazzHR
 
 
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</div>

Senior Account Manager

Core Code io

<div>
 A
 
 Marketing Manager
 
 is responsible for developing, implementing, and optimizing strategies that promote a company&rsquo;s products or services, strengthen brand awareness, and drive sustainable growth. This role requires
 
 strategic oversight of marketing initiatives
 
 across both digital and traditional channels, ensuring alignment with the company&rsquo;s objectives and target audience needs.
 
 
 Key responsibilities include
 
 managing integrated marketing campaigns
 
 , from concept to execution, leveraging channels such as social media, email marketing, paid advertising, search engine optimization (SEO), content marketing, events, and print media. A Marketing Manager must
 
 analyze market trends, consumer behavior, and competitive landscapes
 
 to identify opportunities for innovation and differentiation.
 
 
 The role also involves
 
 overseeing the creation of compelling content and brand messaging
 
 , ensuring consistency in tone, style, and visual identity across all platforms. Collaboration is crucial&mdash;Marketing Managers often work closely with
 
 sales, product development, and creative teams
 
 to ensure that marketing efforts support lead generation, customer engagement, and revenue goals.
 
 
 Performance tracking is another critical aspect. Marketing Managers
 
 monitor key metrics such as conversion rates, ROI, customer acquisition cost, and engagement rates
 
 , using data insights to refine strategies and improve effectiveness. They also
 
 manage budgets, allocate resources efficiently, and negotiate with vendors or media partners
 
 to maximize returns on investment.
 
 
 To succeed in this role, a Marketing Manager must possess
 
 strong leadership and team management skills
 
 , the ability to think both creatively and analytically, and a deep understanding of modern marketing tools and technologies. Adaptability, problem-solving, and excellent communication are essential to navigate fast-changing market dynamics and deliver impactful results.
 
 
 <ul>
 <li>
 By applying to this position, we&rsquo;ll create your Simera Professional Key (SPK) &mdash; a unique key that helps you connect with employers, stand out, and secure the right match.
 </li>
 </ul>
</div>

Marketing Manager III (Remote)

Talent 360 ME

<div>
 Qmaizen Quality is looking for a highly skilled
 
 Senior Marketing Specialist
 
 to develop and execute effective marketing strategies that support business growth.
 
 
 
 Requirements
 
 :
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field
 </li>
 <li>
 2&ndash;5 years of experience in marketing roles
 </li>
 <li>
 Strong understanding of MENA &amp; GCC markets
 </li>
 <li>
 Proficiency in SEO, Google Ads, content writing, and market research
 </li>
 <li>
 Excellent written and verbal communication skills
 </li>
 <li>
 Experience in logistics, certification, regulatory, or consultancy services is a plus.
 
 
 
 </li>
 </ul>
 
 Location
 
 : Maadi
 
 
 
 Working Hours:
 
 9:00 AM to 5:00 PM
 
 
 
 Days Off:
 
 Fridays and Saturdays
</div>

Senior  Marketing Specialist

Breadfast

<div>
 
 
 Role Objectives
 
 
 
 
 
 
 As a Senior Category Manager, you will develop and implement category strategies, foster supplier relationships, and leverage data analytics to optimize performance. You'll also lead contract negotiations, plan promotions, and ensure efficient execution of CPG agreements.
 
 
 
 Roles &amp; Responsibilities:
 
 
 <ul>
 <li>
 Develop and execute a comprehensive strategy for the category that aligns with overall business objectives and drives growth.
 </li>
 <li>
 Build and maintain strong, collaborative relationships with suppliers by fostering open communication, sharing insights, and identifying opportunities for mutual success.
 </li>
 <li>
 Leverage data analytics tools to monitor category performance, evaluate trends, and refine strategies based on insights.
 </li>
 <li>
 Design and implement promotional campaigns, including discounts, sales events, and cross-category initiatives, to enhance category performance and customer engagement.
 </li>
 <li>
 Lead contract negotiations with suppliers, ensuring clear communication, effective collaboration, and optimal outcomes for all parties.
 </li>
 <li>
 Oversee the finalization and execution of CPG agreements, ensuring campaigns are delivered on time and meet performance targets.
 </li>
 </ul>
 
 
 Job Requirements
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business Administration, Marketing, or a related field; an advanced degree is a plus.
 </li>
 <li>
 5+ years of experience in category management, or a related role in a fast-paced environment.
 </li>
 <li>
 Strong expertise in developing and executing category strategies aligned with business objectives.
 </li>
 <li>
 Proven ability to build and maintain strong, collaborative relationships with suppliers.
 </li>
 <li>
 Proficiency in data analytics tools and the ability to make data-driven decisions.
 </li>
 <li>
 Experience in planning and executing promotional strategies, including cross-category campaigns.
 </li>
 <li>
 Strong negotiation skills with a track record of successfully finalizing contracts and agreements.
 </li>
 <li>
 Excellent communication and interpersonal skills to effectively engage with stakeholders and teams.
 </li>
 <li>
 Exceptional organizational and time management skills to handle multiple priorities in a dynamic environment.
 </li>
 </ul>
 
 
</div>

Senior Digital Marketing Executive

Explore 469+ Senior marketing manager in Cairo Jobs In Egypt this January. Find roles across top companies and apply now to boost your career.

469 senior marketing manager jobs IN Cairo Jobs In Egypt

Senior Marketing Manager

Senior Associate, Marketing

Senior Account Manager

Marketing Manager III (Remote)

Senior Marketing Specialist

Senior Category Manager

Senior Digital Marketing Executive