search engine optimization (seo) manager Jobs in Boston

search engine optimization (seo) manager

ecommerce seo manager

search engine optimization specialist Jobs in Boston

search engine optimization specialist

seo account manager / digital marketing specialist Jobs in Boston

seo account manager / digital marketing specialist

seo account manager digital marketing specialist

Boston Web Marketing

Digital Marketing Specialist / SEO Account Manager Boston Web Marketing is seeking a talented individual to fill the role of SEO/SEM Specialist. The ideal candidate is someone who cares about the success of our clients and is a self-starter who can work independently or on a team. He or she must have the ability to learn on-the-go and work in a fast-paced environment and industry that is constantly changing.Responsibilities and Duties<ul><li>Manage a book of business of small to medium-sized businesses&rsquo; SEO and SEM campaigns.</li><li>Be the direct point of contact for your clients. You will be working with clients on their monthly SEO service including, but not limited to, backend website work, local listing optimization, content generation, social media management and email marketing.</li><li>Manage SEM campaigns for clients, primarily in Google AdWords.</li><li>Maintain regular communication with clients to keep them informed of work being completed.</li><li>Learn new trends and online techniques to help your clients with all web marketing needs.</li><li>Develop strong business relationships with clients while ensuring they understand how SEO &amp; SEM improve their online visibility and lead generation.</li><li>Maintain and make necessary changes to clients&rsquo; websites, including troubleshooting and resolving technical issues.</li></ul>Qualifications and Skills<ul><li>Clear and articulate communication skills and the ability to effectively initiate and manage a productive phone conversation with clients.</li><li>Strong writing skills is a must.</li><li>A verifiable track record of consistently meeting and exceeding goals for clients.</li><li>Prior experience in an account management/customer service role (Preferred).</li><li>Experience writing engaging content for clients, specifically webpages, social media content and blog posts.</li><li>Strong work ethic, highly motivated, and extremely organized.</li><li>Ability to succeed in a fast-paced, competitive environment.</li><li>Experience with Microsoft Office applications (Word, PowerPoint, Excel).</li><li>Familiarity with managing clients&rsquo; presence on popular social media platforms such as Facebook, Twitter, Pinterest, Google Plus, Instagram and LinkedIn.</li><li>Experience with Content Management Systems such as WordPress is not required but is a plus</li><li>Experience with HTML, CSS or a willingness to learn the basics.</li><li>Experience managing a Google AdWords campaign. Google AdWords or Bing Ads certifications a plus.</li><li>Bachelor's Degree'</li></ul>Work Location:<ul><li>One location</li></ul>This Job Is Ideal for Someone Who Is:<ul><li>Dependable -- more reliable than spontaneous</li><li>People-oriented -- enjoys interacting with people and working on group projects</li><li>Adaptable/flexible -- enjoys doing work that requires frequent shifts in direction</li><li>Autonomous/Independent -- enjoys working with little direction</li></ul>Job Type: Full-timePay: $45,000.00 - $55,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Flexible schedule</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Parental leave</li><li>Vision insurance</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Digital marketing: 1 year (Preferred)</li><li>SEO: 1 year (Preferred)</li></ul>Work Location: Hybrid remote in Boston, MA 02109

SEO Account Manager / Digital Marketing Specialist

TransPerfect

<div>
 
 
 OVERVIEW
 
 
 
 As part of the Client Services Department, the SEO Specialist plays a key role in the expansion and growth of the division. They work alongside Sales to pitch digital marketing services and data-driven strategies to existing and prospective clients. They build strong client relationships by providing sound strategic guidance, ensuring excellence in delivery and reporting tangible results.
 
 
 They have a good understanding and hands-on experience in all areas of search engine optimization (SEO) and are pivotal to the successful planning and execution of international SEO strategies across industries and ranging from B2B to B2C - from short-term projects to ongoing engagements, always helping them boost their online presence and reach a wider international audience through organic search.
 
 
 
 
 
 The SEO Specialist is strategic and data-driven, commercially minded and client-focused. They find it easy to explain SEO concepts and strategy to clients and colleagues. They possess excellent cross-cultural communication, organization and time management skills to successfully manage client stakeholders and internal teams across the US &amp; EMEA, always focusing on quality, performance, profitability and growth.
 
 
 This position reports to the Digital Marketing Strategist and assists with strategic data-driven account growth, while being responsible for strategy definition, on-going performance optimization and key performance indicator (KPI)/return on investment (ROI) reporting.
 
 
 
 
 
 
 DESCRIPTION
 
 
 
 -Work alongside the account management to help grow international SEO/performance services to both existing and prospective clients by contributing to client pitches and strategic proposals
 
 
 -Mentor and aid junior team members in both client services and production departments
 
 
 -Lead research and strategy (audits, competitor analyses, keyword research, content gap analyses) and present findings and recommendations confidently to senior colleagues and clients
 
 
 -Oversee successful execution of multiregional strategies by our global digital production teams, liaising with client HQ, local stakeholders and agency partners if needed
 
 
 -Own performance monitoring and reporting of assigned accounts: work with the digital data analyst to set up performance monitoring dashboards and deliver monthly performance reports with insights and recommendations
 
 
 -Continuously research and select the best tools and templates to support our SEO offering and incorporate those into existing workflows and processes
 
 
 -Keep up to date on SEO trends, technologies and market leaders, and share this knowledge with colleagues and clients
 
 
 -Complete all other tasks that are deemed appropriate for this role and assigned by the manager/supervisor
 
 
 
 
 
 
 REQUIRED SKILLS
 
 
 
 -Superior written and spoken communication skills in English
 
 
 -Independent, self-motivated, results-oriented and dynamic with careful attention to detail
 
 
 -Exceptional problem solving and critical thinking skills
 
 
 -Ability to work effectively under pressure to meet tight deadlines and challenging goals
 
 
 -Demonstrate an ability to: multitask in a fast-paced environment, work well with people from a variety of different backgrounds and cultures, build relationships with clients and co-workers, work independently and as part of a team and take active measures to solve problems and commit to a high level of service
 
 
 -Willingness to travel to offsite client or sales meetings
 
 
 -Confident making strategic recommendations, and comfortable in client calls, meetings and presentations
 
 
 -Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
 
 
 
 
 
 
 REQUIRED EXPERIENCE AND QUALIFICATIONS
 
 
 
 -Minimum bachelor&rsquo;s degree or its equivalent
 
 
 -Minimum 4 years of experience in SEO
 
 
 -Experience client-side in the retail or travel industries or agency-side servicing international clients
 
 
 -Confident with coordinating internal teams, competent giving feedback and having difficult conversations with colleagues and clients
 
 
 -Confident making strategic recommendations and competent in client calls, meetings and presentations
 
 
 -Experience auditing websites, performing keyword research and competitor analyses to determine the best strategic approach to improve SEO performance
 
 
 -Strong IT literacy, including proficiency in Excel and PowerPoint and experience with industry tools such as SEMRush, Moz, Ahrefs, Screaming Frog, Google Search Console and Web Analytics platforms (Google Analytics and/or Omniture)
 
 
 
 
 
 
 DESIRED SKILLS AND EXPERIENCE
 
 
 
 -Knowledge of a second language is a plus
 
 
 -Knowledge of MS Project
 
 
 -Experience in digital copywriting and conversion optimization
 
 
 -Experience in genAI custom assistant/agent creation for SEO workflow and processes
 
</div>

Search Engine Optimization Specialist

Well Dot

<div>Company: The mission of Well (https://www.well.co/) is to transform healthcare through our unique impact on our members' health and happiness. We do this through our differentiated consumer experience and world-class data and analytics engine that drive engagement and behavior change. Our product &mdash; a consumer health engagement platform &mdash; integrates concierge services, behavioral health, telemedicine, care management and wellness services to drive sustained engagement, lower costs and improve the health of members. In addition to our product, we know our team makes us unique. We&rsquo;re a highly diverse and engaged organization whose employees are passionate about the mission of the company and whose management is passionate about the employees. We promote an employee- and member-centric culture with generous benefits, which you can learn more about here: https://www.well.co/careers.

Position Title: Digital Product Marketing Manager

Reporting to: Senior Director of Product Marketing

Location: Chapel Hill, NC; Minneapolis, MN; Newton, MA; New York, NY

Compensation: Manager, Digital Product Marketing ($100,000), depending on qualifications, plus bonus potential and benefits

Job Summary: We are seeking a creative, execution-focused Digital Product Marketing Manager to build and optimize our full-funnel growth engine. In this pivotal role, you will own demand generation, paid acquisition, growth experiments, and martech infrastructure. This is an opportunity to shape our digital strategy, influence product&ndash;market fit, and drive exponential customer acquisition for our B2B well-being solution. You will work closely with product, sales, and content teams to ensure a consistent and compelling brand message that resonates with HR leaders, benefits managers, and other key stakeholders in the corporate wellbeing space. The ideal candidate is a self-starter who fosters a collaborative and team environment that supports innovation, creativity, and continuous learning.

Key Responsibilities:

Sales Enablement Support:
<ul>
<li><ul><li>Collaborate with Sales to develop and maintain marketing collateral, including pitch decks, product one-pagers, case studies, and FAQs that clearly articulate value to employer clients and benefits consultants.</li>
<li>Assist in maintaining and optimizing the internal sales asset library to ensure teams have access to the most current messaging and tools.</li>
</ul></li>
</ul>Cross-Functional Campaign Execution:
<ul>
<li><ul><li>Contribute to multi-channel campaigns focused on key client segments, verticals, or strategic initiatives (e.g., GLP-1 cost management, DEI, musculoskeletal health).</li>
<li>Coordinate execution across email, paid media, social, and events.</li>
</ul></li>
</ul>Social Media Management:
<ul>
<li><ul><li>Develop, schedule, and publish engaging content across all relevant social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) to promote product features, updates, and company news, specifically tailored for a B2B audience in the HR/benefits sector.</li>
<li>Monitor social channels for trends, engagement opportunities, and competitor activity within the wellbeing and HR tech industries.</li>
<li>Analyze social media performance and provide insights for continuous improvement.</li>
</ul></li><li>Email Marketing:</li>
<li><ul><li>Assist in the creation, segmentation, and deployment of email campaigns (e.g., newsletters, product updates, promotional emails, case studies) to nurture leads and engage existing B2B clients and prospects.</li>
<li>Conduct A/B testing on email elements (subject lines, CTAs, content) to optimize performance.</li>
<li>Track email campaign metrics (open rates, click-through rates, conversions) and report on effectiveness.</li>
</ul></li><li>Website Content Management:</li>
<li><ul><li>Support the regular updating and optimization of website content, including product pages, landing pages, and blog posts, ensuring accuracy and SEO best practices relevant to B2B wellbeing solutions.</li>
<li>Collaborate with content creators to ensure all website content aligns with marketing objectives and brand guidelines, emphasizing value propositions for corporate clients.</li>
</ul></li><li>Paid Media Support:</li>
<li><ul><li>Assist in the execution and optimization of paid digital advertising campaigns (e.g., Google Ads, LinkedIn Ads) targeting HR professionals and decision-makers in the B2B space, under the guidance of the marketing manager.</li>
<li>Monitor campaign performance, track KPIs, and contribute to reporting on ad spend effectiveness.</li>
</ul></li><li>Conferences &amp; Events Coordination:</li>
<li><ul><li>Support the planning and execution of virtual and in-person industry conferences, webinars, and other events focused on HR, benefits, and corporate well-being.</li>
<li>Coordinate logistics, marketing materials (e.g., brochures, presentations), and pre/post-event communications.</li>
<li>Assist with lead capture and follow-up strategies for events, ensuring alignment with sales goals.</li>
</ul></li>
</ul>Preferred Qualifications
<ul>
<li>Bachelor's degree in Marketing, Communications, Business, or a related field (MBA, MPH, MHA a plus).</li>
<li>5+ years of proven digital marketing experience, with prior experience in demand generation, growth marketing, and event strategy - in the digital health or employer benefits space.</li>
<li>Proven track record developing and executing multi-channel B2B digital campaigns (SEO, SEM, social media, email, content marketing, web analytics) that drive engagement and ROI</li>
<li>Familiarity with email marketing platforms (e.g., Salesforce Marketing Account Engagement and Salesforce Marketing Cloud).</li>
<li>Basic understanding of website content management systems (e.g., WordPress, Webflow).</li>
<li>Knowledge of website analytics, including measurement, analysis, benchmarking and campaign measurement, as well as development of reporting, is required.</li>
<li>Exposure to paid media platforms (e.g., Google Ads, LinkedIn Ads Manager).</li>
<li>Data-driven mindset with experience analyzing marketing metrics to drive decision-making and optimize performance.</li>
<li>Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.</li>
<li>Creative thinker, always open to trying innovative and unique marketing strategies.</li>
<li>Desire and ability to succeed in a demanding, creative, and entrepreneurial environment.</li>
<li>Direct experience in the well-being, HR, or benefits industry.</li>
<li>Basic graphic design skills (e.g., Canva, Adobe Creative Suite).</li>
</ul>
Additional Job Information

Well is on a mission to redefine the healthcare experience. This is an opportunity to re-shape healthcare for America. We are developing solutions to improve the quality and affordability of healthcare. We welcome team members who are passionate about that mission. We embrace diversity and are committed to building an inclusive team.

Well is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. We seek diversity and encourage individuals from underrepresented groups to apply.</div>

Digital Product Marketing Manager New

LEWIS Global Communications

<div>About TEAM LEWIS
TEAM LEWIS is a global marketing agency that has grown from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: talented creatives delivering award winning campaigns; expanding client relationships into new markets or services; its independence from outside investors. The agency, its people and client campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,700 causes. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees who, in addition to the financial donation, volunteer their time and skills to maximize the grants&rsquo; effectiveness. 
 
 
Purpose of the role
The Senior Manager, SEO/AIO is responsible for developing and executing strategies that enhance the visibility and ranking of digital content across search engines and AI-driven platforms. This role will focus on SEO/AIO for the TEAM LEWIS brand and clients. 
<ul>
</ul>
Key responsibilities and tasks<ul>
<li>
Conduct technical audits of websites and digital assets to identify and resolve SEO/AIO issues.</li>
<li>Conduct gap analyses form a keyword perspective</li>
<li>Collaborate with teams to utilize keyword analyses to inform paid media and PR strategy</li>
<li>Optimize sites and internal linking for improved SEO scores</li>
<li>Manage the execution of link-building strategies</li>
<li>Develop and execute comprehensive SEO and AIO strategies aligned with business goals</li>
<li>Stay updated on search engine and AI platform algorithm changes, trends, and best practice</li>
<li>Guide content creation on keyword research, topic selection, and content structuring for both SEO and AIO</li>
<li>Monitor and improve content performance using analytics and AI tools</li>
<li>Track, analyze, and report on SEO/AIO performance metrics</li>
<li>Present findings and recommendations to internal and external stakeholders</li></ul> 
About you<ul>
</ul><ul><li>At least 4-5+ years of experience in SEO, with exposure to AIO or AI-driven content optimization</li>
<li>Experience working at a marketing or communications agency</li>
<li>Expert in Semrush and proficiency with similar SEO tools
</li><li>Experience with website management such as Wordpress, HTML, and/or JavaScript</li>
<li>Experience with generative AI tools such as ChatGPT, Google Gemini, etc.</li>
<li>Excellent analytical, problem-solving, and project management skills</li>
<li>Strong written and verbal communication skills</li>
<li>Ability to prioritize and manage multiple projects at once</li></ul> 
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time. 
Benefits:<ul>
<li>
Competitive salary</li>
<li>Hybrid work environment</li>
<li>Generous PTO</li>
<li>Paid parental leave</li>
<li>Medical, dental, and vision benefits + life insurance (eligible day 1 of employment)</li>
<li>401k with employer match</li>
<li>Travel Programs</li>
<li>Up to $2k donation to a charity of your choice!</li></ul> 
The expected salary range for the Sr. Manager, SEO/AIO position is between $100K - $125K. Base annual salary is determined by factors such as location, experience, and expertise. 
TEAM LEWIS is an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, reproductive health decisions and family responsibilities, qualifying acts of violence, or any other characteristic protected by federal, state or local laws.</div>

Sr. Manager, SEO/AIO

Canopy Service Partners

<div>Canopy Service Partners is a collaborative and growth-oriented organization dedicated to supporting local Partner businesses through innovative marketing solutions. As a Marketing Manager based on the East Coast, you will play a key role in shaping and executing marketing strategies that drive lead generation and business growth. This position offers the opportunity to work in a dynamic environment where creativity, strategic thinking, and measurable results are highly valued. You will have the chance to make a significant impact by leading a variety of marketing initiatives, collaborating with both internal teams and external agencies, and helping to define the future of our marketing efforts. If you thrive in a fast-paced setting and are passionate about delivering results, this is an excellent opportunity to advance your career.<h2 class="jobSectionHeader">
Responsibilities</h2><ul><li>
Develop and manage a comprehensive content calendar aligned with the needs of local Partner businesses.</li><li>
Plan and execute earned and owned media initiatives, including email, direct mail, and social media campaigns, overseeing audience strategy, messaging, design, and campaign trafficking.</li><li>
Oversee the execution of marketing campaigns across multiple channels, such as owned, earned, social media, SEM, SEO, offline, and local sponsorships.</li><li>
Coordinate the development of creative assets with external agencies for digital marketing, offline marketing, and sales enablement initiatives.</li><li>
Manage digital media projects, ensuring timely delivery through collaboration with internal teams and agency vendors.</li><li>
Collaborate with key partners to identify business needs and develop tailored marketing solutions.</li><li>
Work closely with the Director of Performance Marketing to translate strategic objectives into actionable marketing initiatives and manage quarterly and monthly budgets for all marketing channels.</li><li>
Coordinate internal and external efforts to ensure alignment with overall business goals and proper prioritization of projects.</li><li>
Execute targeted email and newsletter campaigns using the companys CRM email marketing system.</li><li>
Lead the review and analysis of performance reports for assigned partners, providing insights on daily, weekly, monthly, quarterly, and yearly metrics.</li><li>
Travel occasionally for Partner and team on-site meetings (approximately 20%).</li></ul><h2 class="jobSectionHeader">
Qualifications</h2><ul><li>
Proficiency with digital media marketing tools such as Google Analytics, Google Ads, SEM Rush, and MailChimp (or comparable systems).</li><li>
Strong project management and prioritization skills, with the ability to oversee multiple projects simultaneously and manage deadlines (experience with Monday.com is a plus).</li><li>
Creative mindset with the ability to develop innovative and engaging marketing content.</li><li>
Excellent communication skills for effective collaboration with team members, external vendors, and Partners.</li><li>
Strong problem-solving skills to address challenges during marketing campaign execution.</li><li>
Solid understanding of the marketing funnel and how different channels contribute to business objectives.</li></ul><h2 class="jobSectionHeader">
Benefits</h2>
Employees who work 30+ hours per week are considered full-time and become eligible for our benefits after just 30 days of employment.<ul><li>
Competitive pay with opportunities for 40+ hours per week</li><li>
Paid time off (PTO) and holidays for work-life balance</li><li>
Overtime opportunities during storm cleanup and peak seasons</li><li>
Long-term disability insurance (employer paid)</li><li>
Short-term disability insurance (employer paid)</li><li>
Basic life &amp; AD&amp;D insurance (employer paid)</li><li>
401(k) retirement plan with up to 4% company match to help you save for the future</li><li>
Flexible Insurances Options: Employees can choose the health, dental, and vision plans that best fit their needs and budget, giving control over premiums and out-of-pocket costs.</li></ul>
Health Insurance (Cigna Plans): Employees can choose the plan that works best for them and their families:<ul><li>
Cigna OAP (Open Access Plus) broad provider access</li><li>
Cigna OAP IN in-network focused, lower out-of-pocket costs</li><li>
Cigna HDHP (High-Deductible Health Plan) lower premiums with HSA compatibility</li></ul>
 Dental Insurance (Cigna Plans): Flexible options to fit coverage needs and budget:<ul><li>
2025 Cigna Dental PPO Low Plan basic coverage at a lower premium</li><li>
2025 Cigna Dental PPO High Plan enhanced coverage with higher benefits</li></ul>
Vision Insurance (Cigna Plan):<ul><li>
2025 Cigna Vision Plan comprehensive coverage for exams, lenses, and frames</li></ul>
Additional Optional Benefits<ul><li>
The option of a Health Savings Account (HSA) with $250 employer contribution if on a High-Deductible Health Plan, or a Flexible Spending Account (FSA) for health, dental/vision, and dependent care.</li><li>
Pre-tax commuter benefits (parking, transit, vanpool)</li><li>
Legal assistance plan</li><li>
Supplemental coverage options: critical illness, accident, and hospital indemnity insurance</li></ul>

Offered compensation: $90,000/yr - $120,000/yr</div>

Marketing Manager-East Coast

<div>Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow &ndash; all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
Demand Generation Specialist - Industrials<div></div><div>
Location: Hybrid - Boston, MA</div><div>
Reports to: Director, Growth Marketing Industrials</div><div>
Travel: Approximately 10&ndash;15%</div>
Excited to grow your career?
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow &ndash; all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
If you think that this opportunity is right for you, we encourage you to apply. We can&rsquo;t wait to see where your PTC experience takes you next.
We are seeking a Demand Generation Specialist for our Industrials vertical, who will play a critical role in executing strategic marketing initiatives that generate pipeline and revenue across the Industrial Manufacturing market in North America. This position offers the opportunity to work cross-functionally with marketing operations, creative services, content marketing, product marketing, solutions marketing, sales teams, and industry advisors. If you thrive in a fast-paced environment, love creating innovative campaigns, and want to make a meaningful impact on PTC&rsquo;s largest market segment, this role is for you.
Key Responsibilities<ul><li>
Plan, budget, and execute vertical marketing campaigns across digital, events, PR, and other channels.</li><li>
Develop full-funnel programs to drive awareness and source new pipeline opportunities for the Industrials sales team.</li><li>
Create and manage social-first content strategies for memorable social media campaigns targeting key accounts.</li><li>
Oversee paid social media efforts, including budgeting, targeting, and content development.</li><li>
Plan, develop, and execute email marketing campaigns.</li><li>
Lead webinar and video marketing initiatives to engage prospects and customers.</li><li>
Direct and approve content development for campaigns across multiple channels.</li><li>
Identify, plan, and execute in-person marketing events (10&ndash;25% travel), including trade shows and PTC-hosted events.</li><li>
Manage external vendors to deliver campaigns beyond PTC-owned channels.</li><li>
Track and report campaign performance, providing actionable insights for optimization.</li><li>
Manage and optimize SEO and SEM strategies to improve organic and paid search performance.</li><li>
Create and implement A/B testing plans to enhance digital marketing effectiveness.</li><li>
Contribute creative ideas and recommend new tactics to strengthen account engagement.</li></ul>
Required Skills and Qualifications<ul><li>
Bachelor&rsquo;s degree in Marketing, Business, or related field.</li><li>
Strong communication and organizational skills.</li><li>
Proactive self-starter with a results-driven mindset.</li><li>
Eagerness to learn quickly through self-led and collaborative learning.</li><li>
Preferred: 2+ years of experience in marketing roles (exceptions for exceptional candidates).</li><li>
Analytical mindset with ability to derive insights from data.</li><li>
Experience planning and managing social media strategies.</li><li>
Creativity and willingness to experiment with new ideas.</li><li>
Comfortable with AI tools (preferred).</li><li>
Comfortable being on camera (preferred).</li></ul><div>
PTC carefully considers a wide variety of factors when determining compensation. The anticipated annual salary range for this position is between $72,000 - 98,000. The salary range reflects a good-faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidate's skills, qualifications, experience, and location. Additionally, candidates may be eligible for a performance-based bonus. Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs. Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and, if you are an office-assigned employee, a generous commuter subsidy. All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions.</div><div>
For more information about PTC&rsquo;s comprehensive benefits, please visit our Careers Page.</div><div>
Applications will be accepted on an on-going basis.</div>
At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
PTC endeavors to make ptc.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact PTC's Talent Acquisition team at TalentAcquisition@ptc.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications. 
Life at PTC is about more than working with today&rsquo;s most cutting-edge technologies to transform the physical world. It&rsquo;s about showing up as you are and working alongside some of today&rsquo;s most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation, you&rsquo;ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?
We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy.&quot;</div>

Demand Generation Specialist - Industrials

The Colonnade Hotel

<div>Marketing Manager

Role Overview 
 
The Colonnade Hotel is seeking a Marketing Manager to support our brand marketing and communications efforts across digital marketing, paid media, and owned content. The Marketing Manager will oversee all marketing content including website content, public relations and social media coordination for both the hotel and restaurant.

Qualifications
<ul>
<li>At least 2 years of hospitality marketing experience.</li>
<li>Bachelor&rsquo;s degree in hospitality, marketing, communications, or related field</li>
<li>Proficiency in Adobe Creative Suite (Photoshop, InDesign, Premiere Pro) and/or Canva.</li>
<li>Strong command of Microsoft Office (PowerPoint, Excel, Word, Outlook)</li>
<li>Excellent written and verbal communication skills to collaborate and inspire.</li>
<li>Creative thinker with the ability to develop engaging content and campaign ideas</li>
<li>Experience with website content management systems, social media editing tools, copywriting, email marketing platforms.</li>
<li>Data literacy to measure and improve outcomes.</li>
<li>Strong organizational skills with the ability to manage multiple projects in a fast-paced environment</li>
<li>Detail-oriented, collaborative, and self-motivated with a passion for art, design, fashion, and culture. Flexibility to adapt to trends and challenges.</li>
</ul><ul><li>This role is full time and requires and in person presence.</li></ul> 


Benefits
<ul>
<li>We offer a comprehensive benefits package that includes medical, dental, and supplemental insurance options, along with a 401(k) retirement plan. Employees receive paid holidays, vacation, and sick time, as well as employer-paid life and AD&amp;D coverage. Additional perks include complimentary meals, uniform dry cleaning, tuition reimbursement, and discounted guest rooms for family and friends.</li>
</ul>
Responsibilities
<ul>
<li>The Colonnade Hotel is seeking a Marketing Coordinator to develop comprehensive marketing strategies aligned with overall hotel goals.</li>
<li>This role will provide critical operational, creative, and analytical support to ensure the successful execution of marketing initiatives and hotel response to our valued guests.</li>
<li>Provide day-to-day support and communication on the performance of campaigns to management. Develop and execute marketing campaigns across various channels in digital and coordinate social media campaigns with our social media partner.</li>
<li>Maintain visibility across all marketing projects to ensure deliverables, and deadlines are met</li>
<li>Track timelines, calendars, and approval processes for all projects.</li>
<li>Collaborate with internal teams to gather content related to initiatives, events, and activations and create landing pages that optimize user experiences.</li>
<li>Drive digital marketing initiatives, including SEO, SEM, email marketing and content marketing.</li>
<li>Ensure accuracy and attention to detail across all marketing communications and materials</li>
<li>Assist with media planning, including asset management, tagging, and campaign tracking for both the hotel and restaurant.</li>
<li>Manage digital image asset organization and distribution</li>
<li>Support development of creative content including email marketing campaigns, website stories, and guest-facing marketing.</li>
<li>Maintain web presence, monitor traffic, and identify advertising and marketing opportunities.</li>
<li>Compile marketing data through data mining, trend recognition, and social media.</li>
<li>Assist in coordination of photo/video shoots on property in cooperation with the social media and pr teams.</li>
<li>Monitor social media conversations, competitor activity, and digital trends to identify opportunities for engagement and growth</li></ul> 
 
About The Colonnade

The Colonnade has provided warm hospitality to Boston visitors and residents for 50 years. A dynamic Back Bay landmark whose opening launched the neighborhood&rsquo;s renaissance in the early 1970s, The Colonnade is home to the city&rsquo;s only Roof Top Pool. The property boasts 285 sophisticated guest rooms, including nine luxury suites. In 2020, the property debuted a full redesign and celebrated the opening of its new restaurant, LUCIE drink + dine. LUCIE offers neighborhood charm and a globally inspired kitchen, serving daily breakfast and dinner, and weekend brunch. Today, The Colonnade remains one of the city&rsquo;s few family-owned, independent hotels. Ideally located, The Colonnade is in close proximity to Newbury Street, Copley Place, The Shops at Prudential Center, Hynes Convention Center, Museum of Fine Arts, The Gardner Museum, Northeastern University and many of Boston&rsquo;s finest museums, galleries, and iconic sites including Symphony Hall and Fenway Park. The Colonnade Hotel is a member of Preferred Hotel&rsquo;s LIFESTYLE Collection. 


The Colonnade values diversity and is an Equal Opportunity Employer.</div>

Marketing Manager

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