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seo country lead t rkiye

Canva

<div>Job Description 
Join the team redefining how the world experiences design.
Hello, hey, g'day, mabuhay, kia ora, 你好, hallo, v&iacute;tejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
As Canva scales, change continues to be part of our DNA, making each day exciting and dynamic. As part of this journey, we&rsquo;re looking for a passionate SEO Country Lead to join our International SEO team and drive growth in T&uuml;rkiye.
About the Role 
As SEO Country Lead for T&uuml;rkiye, you&rsquo;ll build and scale a market-specific SEO strategy - not follow a global playbook, but create one tailored to your region. You&rsquo;ll own the full SEO funnel across content, technical, and authority-building pillars, with a clear goal: help Canva reach 8&ndash;10% market penetration in the next 2&ndash;3 years.
You&rsquo;ll be embedded in your local Country team, working closely with the Country Manager as a strategic growth partner, while also contributing to Canva&rsquo;s global SEO engine via the Logged Out Experience (LOX) Group.
You&rsquo;ll be supported by a global network - including Regional SEO Leads, Technical SEOs, Product Managers, and Content Specialists - plus Canva&rsquo;s proprietary platforms and leading SEO tools. You&rsquo;ll also partner with your International SEO Strategist for coaching, alignment, and capability building.
This role is perfect for a strategist-operator hybrid &mdash; someone just as comfortable auditing a site as influencing cross-functional priorities, mentoring local talent, and shaping how Canva grows internationally.
What you&rsquo;ll do:<div>
Lead SEO Strategy in T&uuml;rkiye 
<ul><li>Own end-to-end SEO across technical, content, and authority pillars</li><li>Turn market insights into a high-impact roadmap aligned with Canva&rsquo;s goals</li><li>Monitor performance, adapt to user shifts, and focus on high-ROI initiatives</li><li>Represent SEO as a strategic voice in country planning</li></ul></div><div>
Build &amp; Grow a Local SEO Team 
<ul><li>Hire and lead SEO generalists, content creators, and outreach experts</li><li>Set clear goals, growth plans, and strong team rituals</li><li>Foster a culture of ownership, curiosity, and open collaboration</li></ul></div><div>
Be Canva&rsquo;s Market Expert 
<ul><li>Understand T&uuml;rkiye's platforms, user behaviour, competitors, and trends</li><li>Use data and user insights to validate SEO opportunities</li><li>Shape the roadmap for T&uuml;rkiye through competitive and market analysis</li></ul></div><div>
Drive Content &amp; Localisation Strategy 
<ul><li>Partner with localisation and design teams to create culturally relevant content</li><li>Focus on high-impact categories through a mix of localisation and original content</li><li>Customise scalable systems (templates, internal linking, AI tools) for local needs</li></ul></div><ul><li>️ Technical SEO &amp; Link Building</li><li>Ensure strong SEO foundations: site speed, hreflang, mobile, structured data, etc.</li><li>Collaborate with the i18n tech SEO team to solve localised technical challenges</li><li>Set link-building goals and manage outreach and partnerships to improve authority</li></ul><div>
Measure &amp; Report Impact 
<ul><li>Define KPIs that link SEO with business goals</li><li>Track sessions, signups, engagement, and visibility</li></ul>
-Share insights openly - what&rsquo;s working, what&rsquo;s not, and how you'll adapt</div><div>
Navigate the Future of Search 
<ul><li>Stay on top of AI discovery trends: ChatGPT, Claude, Perplexity, Google AI Overviews, etc.</li><li>Evaluate which channels (SEO, AI, social, etc.) drive the best ROI for your market</li><li>Test AI optimisation tactics for LLMs and share learnings with global teams</li></ul></div>
What we're looking for:<div>
Turkish Market Expertise 
<ul><li>Native Turkish speaker with business-level English</li><li>Deep understanding of local search habits and cultural context</li><li>Able to connect local insights to global business goals</li><li>Ideally based in Istanbul with some in-office time</li></ul></div><div>
Strategic Thinking &amp; Market Insights 
<ul><li>Able to assess markets and craft tailored strategies</li><li>Knows when to double down vs. pivot</li><li>Uses data and local insight to guide decisions</li></ul></div><div>
Proven SEO Leadership 
<ul><li>Led large SEO projects (500+ pages)</li><li>Strong across content, technical, and link-building SEO</li><li>Confident with tools like GA, GSC, SEMrush, Ahrefs, Screaming Frog, Deepcrawl, Looker, etc.</li></ul></div><div>
Trusted Collaborator 
<ul><li>Clear communicator who simplifies complexity</li><li>Builds trust and influences without formal authority</li><li>Comfortable embedding in cross-functional teams</li><li>Turns SEO work into business results leaders care about</li></ul></div><div>
Ownership Mindset 
<ul><li>Acts like an owner, not just an executor</li><li>Takes initiative and solves problems proactively</li><li>Comfortable with autonomy and accountability</li></ul></div><div>
Data-Driven Decision Maker 
<ul><li>Strong with data analysis and storytelling</li><li>Builds reporting frameworks and SEO-aligned KPIs</li><li>Transparent about what&rsquo;s working and what&rsquo;s not</li><li>Thrives in fast-paced, scaling environments</li><li>Builds supportive, high-trust team cultures</li></ul></div><div>
Future-Focused &amp; Adaptable 
<ul><li>Curious about emerging discovery channels (AI search, LLMs, etc.)</li><li>Comfortable experimenting in ambiguity</li><li>Thinks beyond SEO &mdash; understands discoverability across platforms</li><li>Already testing Canva visibility in tools like ChatGPT, Perplexity, Google AI Overviews</li></ul></div>
About the team 
At Canva, our mission is to empower everyone to design, on any platform. Since 2013, we've grown into one of the world&rsquo;s fastest-growing startups - and we&rsquo;re just getting started.
International is now Canva&rsquo;s biggest growth engine. To reach our goal of 1 in 5 internet users each month, we&rsquo;re shifting from English-led playbooks to truly local strategies.
The SEO group spans the globe with keyword researchers, technical SEO specialists, content specialists, copywriters, engineers, data analysts, designers, and operations specialists. As SEO Country Lead for T&uuml;rkiye, you'll be part of the Logged Out Experience (LOX) Group and International Supergroup, working in a dual alignment model - embedded in your Country team locally while contributing to Central SEO globally.
Other stuff to know
Please submit your application &amp; resume in English.
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
Please note that interviews are predominantly conducted virtually.
We celebrate all types of skills and backgrounds at Canva so even if you don&rsquo;t feel like your skills quite match what&rsquo;s listed above - we still want to hear from you!
Check out lifeatcanva.com for more info.</div>

SEO Country Lead - Türkiye

<div>
 
 Job Description
 
 
 
 
 Join the team redefining how the world experiences design.
 
 
 
 
 Hello, hey, g'day, mabuhay, kia ora, 你好, hallo, v&iacute;tejte!
 
 
 
 Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
 
 
 As Canva scales, change continues to be part of our DNA, making each day exciting and dynamic. As part of this journey, we&rsquo;re looking for a passionate SEO Country Lead to join our International SEO team and drive growth in T&uuml;rkiye.
 
 
 
 About The Role
 
 
 
 As SEO Country Lead for T&uuml;rkiye, you&rsquo;ll build and scale a market-specific SEO strategy - not follow a global playbook, but create one tailored to your region. You&rsquo;ll own the full SEO funnel across content, technical, and authority-building pillars, with a clear goal: help Canva reach 8&ndash;10% market penetration in the next 2&ndash;3 years.
 
 
 You&rsquo;ll be embedded in your local Country team, working closely with the Country Manager as a strategic growth partner, while also contributing to Canva&rsquo;s global SEO engine via the Logged Out Experience (LOX) Group.
 
 
 You&rsquo;ll be supported by a global network - including Regional SEO Leads, Technical SEOs, Product Managers, and Content Specialists - plus Canva&rsquo;s proprietary platforms and leading SEO tools. You&rsquo;ll also partner with your International SEO Strategist for coaching, alignment, and capability building.
 
 
 This role is perfect for a strategist-operator hybrid &mdash; someone just as comfortable auditing a site as influencing cross-functional priorities, mentoring local talent, and shaping how Canva grows internationally.
 
 
 
 What you&rsquo;ll do:
 
 
 
 
 📊 Lead SEO Strategy in T&uuml;rkiye
 
 
 
 <ul>
 <li>
 Own end-to-end SEO across technical, content, and authority pillars
 </li>
 <li>
 Turn market insights into a high-impact roadmap aligned with Canva&rsquo;s goals
 </li>
 <li>
 Monitor performance, adapt to user shifts, and focus on high-ROI initiatives
 </li>
 <li>
 Represent SEO as a strategic voice in country planning
 
 
 </li>
 </ul>
 
 👥 Build &amp; Grow a Local SEO Team
 
 
 
 <ul>
 <li>
 Hire and lead SEO generalists, content creators, and outreach experts
 </li>
 <li>
 Set clear goals, growth plans, and strong team rituals
 </li>
 <li>
 Foster a culture of ownership, curiosity, and open collaboration
 
 
 </li>
 </ul>
 
 🌍 Be Canva&rsquo;s Market Expert
 
 
 
 <ul>
 <li>
 Understand T&uuml;rkiye's platforms, user behaviour, competitors, and trends
 </li>
 <li>
 Use data and user insights to validate SEO opportunities
 </li>
 <li>
 Shape the roadmap for T&uuml;rkiye through competitive and market analysis
 
 
 </li>
 </ul>
 
 📝 Drive Content &amp; Localisation Strategy
 
 
 
 <ul>
 <li>
 Partner with localisation and design teams to create culturally relevant content
 </li>
 <li>
 Focus on high-impact categories through a mix of localisation and original content
 </li>
 <li>
 Customise scalable systems (templates, internal linking, AI tools) for local needs
 
 
 </li>
 </ul>
 
 ⚙️ Technical SEO &amp; Link Building
 
 
 
 <ul>
 <li>
 Ensure strong SEO foundations: site speed, hreflang, mobile, structured data, etc.
 </li>
 <li>
 Collaborate with the i18n tech SEO team to solve localised technical challenges
 </li>
 <li>
 Set link-building goals and manage outreach and partnerships to improve authority
 
 
 </li>
 </ul>
 
 📈 Measure &amp; Report Impact
 
 
 
 <ul>
 <li>
 Define KPIs that link SEO with business goals
 </li>
 <li>
 Track sessions, signups, engagement, and visibility
 </li>
 <li>
 Share insights openly - what&rsquo;s working, what&rsquo;s not, and how you'll adapt
 
 
 </li>
 </ul>
 
 🔍 Navigate the Future of Search
 
 
 
 <ul>
 <li>
 Stay on top of AI discovery trends: ChatGPT, Claude, Perplexity, Google AI Overviews, etc.
 </li>
 <li>
 Evaluate which channels (SEO, AI, social, etc.) drive the best ROI for your market
 </li>
 <li>
 Test AI optimisation tactics for LLMs and share learnings with global teams
 
 
 </li>
 </ul>
 
 What we're looking for:
 
 
 
 
 🌏 Turkish Market Expertise
 
 
 
 <ul>
 <li>
 Native Turkish speaker with business-level English
 </li>
 <li>
 Deep understanding of local search habits and cultural context
 </li>
 <li>
 Able to connect local insights to global business goals
 </li>
 <li>
 Ideally based in Istanbul with some in-office time
 
 
 </li>
 </ul>
 
 🧠 Strategic Thinking &amp; Market Insights
 
 
 
 <ul>
 <li>
 Able to assess markets and craft tailored strategies
 </li>
 <li>
 Knows when to double down vs. pivot
 </li>
 <li>
 Uses data and local insight to guide decisions
 
 
 </li>
 </ul>
 
 📈 Proven SEO Leadership
 
 
 
 <ul>
 <li>
 Led large SEO projects (500+ pages)
 </li>
 <li>
 Strong across content, technical, and link-building SEO
 </li>
 <li>
 Confident with tools like GA, GSC, SEMrush, Ahrefs, Screaming Frog, Deepcrawl, Looker, etc.
 
 
 </li>
 </ul>
 
 🤝 Trusted Collaborator
 
 
 
 <ul>
 <li>
 Clear communicator who simplifies complexity
 </li>
 <li>
 Builds trust and influences without formal authority
 </li>
 <li>
 Comfortable embedding in cross-functional teams
 </li>
 <li>
 Turns SEO work into business results leaders care about
 
 
 </li>
 </ul>
 
 🚀 Ownership Mindset
 
 
 
 <ul>
 <li>
 Acts like an owner, not just an executor
 </li>
 <li>
 Takes initiative and solves problems proactively
 </li>
 <li>
 Comfortable with autonomy and accountability
 
 
 </li>
 </ul>
 
 📊 Data-Driven Decision Maker
 
 
 
 <ul>
 <li>
 Strong with data analysis and storytelling
 </li>
 <li>
 Builds reporting frameworks and SEO-aligned KPIs
 </li>
 <li>
 Transparent about what&rsquo;s working and what&rsquo;s not
 </li>
 <li>
 Thrives in fast-paced, scaling environments
 </li>
 <li>
 Builds supportive, high-trust team cultures
 
 
 </li>
 </ul>
 
 🔮 Future-Focused &amp; Adaptable
 
 
 
 <ul>
 <li>
 Curious about emerging discovery channels (AI search, LLMs, etc.)
 </li>
 <li>
 Comfortable experimenting in ambiguity
 </li>
 <li>
 Thinks beyond SEO &mdash; understands discoverability across platforms
 </li>
 <li>
 Already testing Canva visibility in tools like ChatGPT, Perplexity, Google AI Overviews
 
 
 </li>
 </ul>
 
 About The Team
 
 
 
 At Canva, our mission is to empower everyone to design, on any platform. Since 2013, we've grown into one of the world&rsquo;s fastest-growing startups - and we&rsquo;re just getting started.
 
 
 International is now Canva&rsquo;s biggest growth engine. To reach our goal of 1 in 5 internet users each month, we&rsquo;re shifting from English-led playbooks to truly local strategies.
 
 
 The SEO group spans the globe with keyword researchers, technical SEO specialists, content specialists, copywriters, engineers, data analysts, designers, and operations specialists. As SEO Country Lead for T&uuml;rkiye, you'll be part of the Logged Out Experience (LOX) Group and International Supergroup, working in a dual alignment model - embedded in your Country team locally while contributing to Central SEO globally.
 
 
 
 Other Stuff To Know
 
 
 
 Please submit your application &amp; resume in English.
 
 
 We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
 
 
 Please note that interviews are predominantly conducted virtually.
 
 
 We celebrate all types of skills and backgrounds at Canva so even if you don&rsquo;t feel like your skills quite match what&rsquo;s listed above - we still want to hear from you!
 
 
 Check out lifeatcanva.com for more info.
</div>

Kalyon Construction Group

<div>
 
 
 About Us
 
 
 
 We are the first and largest Designer Outlet project of the country combined with a unique hybrid retail experience soon to open our door. Our objective is to redefine the shopping experience with top-tier designer brands and unparalleled customer service in a privileged location allowing us to attract million of local shoppers and international tourists, Our goal is to create an exclusive, engaging retail destination that attracts discerning shoppers and sets a new standard in outlet retail shopping in Istanbul
 
 
 
 Position Overview
 
 
 
 We are seeking a proactive and strategic Marketing Manager to lead all marketing initiatives from pre-opening through to ongoing operations. This role will be pivotal in building anticipation and excitement for the mall launch, establishing strong brand positioning in the market, and driving sustained customer engagement post-opening. Expertise in CRM and database marketing is essential to deliver targeted, data-driven campaigns that maximize customer acquisition and loyalty.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 Pre-Opening Phase:
 
 
 <ul>
 <li>
 Develop and execute comprehensive pre-opening marketing plans to build brand awareness and excitement.
 </li>
 <li>
 Create targeted campaigns to attract potential shoppers, tenants, and media attention prior to launch.
 </li>
 <li>
 Coordinate launch events, grand opening promotions, and partnerships to ensure a strong market entry.
 </li>
 <li>
 Develop content and marketing collateral to support pre-opening sales and leasing efforts.
 </li>
 <li>
 Establish CRM database host, and develop smooth digital journey to implement CRM data capturing of various channels with segmented customer database.
 </li>
 </ul>
 
 
 Post-Opening Phase:
 
 
 <ul>
 <li>
 Lead ongoing marketing activities, including digital marketing, advertising, PR &amp; events, social contents, partnership and tenant collaborations.
 </li>
 <li>
 Utilize CRM and database marketing to design personalized customer journeys and loyalty programs.
 </li>
 <li>
 Analyze shopper behavior and campaign performance to continuously optimize marketing ROI.
 </li>
 <li>
 Manage marketing budget, vendors, and partnerships to maximize impact and efficiency.
 </li>
 <li>
 Lead and mentor the marketing team of minimm 3 deputies while fostering a culture of creativity and accountability.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 
 
 
 
 
 Education &amp; Experience:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, or related field (Master&rsquo;s preferred).
 </li>
 <li>
 Minimum 8 years of marketing experience, ideally with exposure to retail, luxury brands, or Leading shopping malls.
 </li>
 <li>
 Proven success in launching new retail destinations or brands, especially with pre-opening marketing campaigns.
 </li>
 <li>
 Strong experience with CRM platforms and database marketing to develop targeted, data-driven campaigns.
 </li>
 <li>
 Rich connections in the partnership with airlines, hotels, corporations, and banks, etc will be a great plus.
 </li>
 </ul>
 
 
 Skills &amp; Knowledge
 
 
 <ul>
 <li>
 Deep understanding of CRM tools (e.g., Salesforce, HubSpot) and data segmentation techniques.
 </li>
 <li>
 Ability to translate market research and customer data into actionable marketing strategies.
 </li>
 <li>
 Expertise in digital marketing channels including SEO, SEM, email marketing, and social media.
 </li>
 <li>
 Excellent project management skills, capable of handling multiple complex projects simultaneously.
 </li>
 <li>
 Strong communication and interpersonal skills for collaboration with tenants, agencies, and internal teams.
 </li>
 <li>
 Creativity and attention to detail to maintain a luxury brand image.
 </li>
 <li>
 Comfortable working in a fast-paced, dynamic environment with shifting priorities.
 </li>
 <li>
 Preferred Qualifications:
 </li>
 <li>
 Experience in launching complicated Commercial Projects (Malls) and/or managing Luxury and International Brands
 </li>
 <li>
 Knowledge of loyalty programs, omnichannel marketing, and customer lifecycle management.
 </li>
 <li>
 Familiarity with event marketing and experiential retail strategies.
 </li>
 </ul>
 
 
 Why Join Us?
 
 
 <ul>
 <li>
 Be an essential part of this exciting launch of the most unique commercial project in the country.
 </li>
 <li>
 Opportunity to define the project&rsquo;s customer experience from the ground up and shape the strategy from conception to completion
 </li>
 <li>
 Work within an Internationally lead Team leading luxury brands in a collaborative environment.
 </li>
 <li>
 Competitive compensation and benefits package.
 </li>
 <li>
 Growth and development opportunities in a dynamic retail setting and future opportunities.in other mature and upcoming markets
 </li>
 </ul>
 
 
</div>

Marketing Manager

TIENS Europe Region

<div>
 
 The TIENS Group Co., Ltd. is a multinational conglomerate, integrating industrial capital, business capital and financial capital with its scope of business covering biotechnology, health management, hotel and tourism industry, education &amp; training, e-commerce and finance investment, etc. With its business reaching over 224 countries, TIENS Group has set up branches in 117 countries &amp; regions and has established strategic alliances with top ranked enterprises from many countries. TIENS Europe Region is currently active on more than 20 markets.
 
 
 Tasks
 
 <ul>
 
 <li>
 Manage country operations in line with corporate standards to drive sales growth, expand market share, and ensure effective execution of regional projects.
 </li>
 
 <li>
 Apply deep understanding of the Multi-Level Marketing (MLM) / Direct Selling model to support business growth and distributor network development.
 </li>
 
 <li>
 Develop and implement strategic marketing plans, business development initiatives, and product positioning tailored to market needs.
 </li>
 
 <li>
 Identify customer needs, market trends, and high-growth opportunities to guide sales, marketing, and product strategies.
 </li>
 
 <li>
 Lead e-commerce operations and digital marketing initiatives (including SEO, SEM, social media, and influencer marketing) to grow online presence and sales.
 </li>
 
 <li>
 Plan and execute national sales events, training activities, and promotional campaigns to drive engagement and performance.
 </li>
 
 <li>
 Design and manage recruitment and retention programs to expand the customer base and strengthen distributor loyalty.
 </li>
 
 <li>
 Ensure compliance with all applicable laws, regulations, and internal policies to safeguard company assets and reputation.
 </li>
 
 <li>
 Execution of all projects delegated from the region
 </li>
 
 </ul>
 
 Requirements
 
 <ul>
 
 <li>
 Degree in business administration or equivalent education
 </li>
 
 <li>
 Experienced manager with at least 10+ years of work experience in Network-Marketing (Direct Selling) and 5 years of leadership experience
 </li>
 
 <li>
 Extensive knowledge of the local market, product management and licensing requirements, and the ability to respond aggressively to changing market trends and competition to leverage new market opportunities
 </li>
 
 <li>
 Excellent speaking and writing in Turkish and English languages
 </li>
 
 </ul>
 
 Benefits
 
 <ul>
 
 <li>
 Comfortable and conveniently located central office workspace
 </li>
 
 <li>
 Opportunity to scale a unique S2B2C model across Europe
 </li>
 
 <li>
 Career path into regional leadership or global digital strategy roles
 </li>
 
 <li>
 Warm and international culture based on respect, collaboration and giving your ideas a spotlight!
 </li>
 
 <li>
 Interactive activities: team-building, company parties and events
 </li>
 </ul>
</div>

Country Manager of Turkey (m/w/d)

<div>Job Purpose:
<ul><li>Drive the development and execution of country-level marketing strategies aligned with DHL Global Forwarding&rsquo;s global standards</li>
<li>Ensure brand consistency, support sales growth through lead generation, and enhance customer engagement in the local market</li>
<li>Lead the execution of integrated marketing campaigns across digital and offline channels to promote DHL Global Forwarding&rsquo;s solutions, enhance customer experience, and contribute to revenue growth in the country</li></ul> 
Key Tasks: 
<div><ul><li>Marketing strategy &amp; planning</li></ul>
</div><ul><li>Translate global marketing strategy into actionable country-level plans.</li>
<li>Conduct market analysis to identify growth opportunities and customer needs.</li>
<li>Align with local sales and product management on key business priorities and areas for growth.</li>
</ul>
<div><ul><li>Campaign Management</li></ul>
</div><ul><li>Plan and execute integrated marketing campaigns across digital and offline channels.</li>
<li>Manage local events, trade shows, and sponsorships to strengthen brand presence.</li>
</ul>
<div><ul><li>Digital marketing</li></ul>
</div><ul><li>Drive local social media content, including employee advocacy program.</li>
<li>Update local website content as needed.</li>
<li>Drive customer engagement through email marketing and local webinars.</li>
</ul>
<div><ul><li>Sales Enablement</li></ul>
</div><ul><li>Develop marketing collateral and tools to support sales teams.</li>
<li>Implement lead generation programs and track conversion performance.</li>
<li>Ensure close alignment with Sales on marketing campaigns, including sales follow up as needed.</li>
</ul>
<div><ul><li>Performance Measurement</li></ul>
</div><ul><li>Track KPIs such as campaign ROI, lead quality, and customer engagement.</li>
<li>Provide regular reports to global marketing and country leadership.</li></ul> 
Knowledge, Skills &amp; Experience
<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field (Master&rsquo;s preferred)</li>
<li>5+ years of marketing experience, ideally in B2B logistics or forwarding</li>
<li>Strong knowledge of digital marketing tools and analytics.</li>
<li>Good command in English and Turkish (written&amp;spoken)</li>
<li>Excellent communication and stakeholder management skills.</li>
<li>Ability to balance global standards with local market needs.</li>
<li>No military service obligation (for male candidates)</li> 
</ul><div></div> 
<div>#LI-TUR</div></div>

DHL Global Forwarding

<div>
 
 Job Purpose:
 
 
 
 
 <ul>
 <li>
 Drive the development and execution of country-level marketing strategies aligned with DHL Global Forwarding&rsquo;s global standards
 </li>
 <li>
 Ensure brand consistency, support sales growth through lead generation, and enhance customer engagement in the local market
 </li>
 <li>
 Lead the execution of integrated marketing campaigns across digital and offline channels to promote DHL Global Forwarding&rsquo;s solutions, enhance customer experience, and contribute to revenue growth in the country
 
 
 
 </li>
 </ul>
 
 Key Tasks:
 
 
 
 
 <ul>
 <li>
 Marketing strategy &amp; planning
 </li>
 <li>
 Translate global marketing strategy into actionable country-level plans.
 </li>
 <li>
 Conduct market analysis to identify growth opportunities and customer needs.
 </li>
 <li>
 Align with local sales and product management on key business priorities and areas for growth.
 </li>
 <li>
 Campaign Management
 </li>
 <li>
 Plan and execute integrated marketing campaigns across digital and offline channels.
 </li>
 <li>
 Manage local events, trade shows, and sponsorships to strengthen brand presence.
 </li>
 <li>
 Digital marketing
 </li>
 <li>
 Drive local social media content, including employee advocacy program.
 </li>
 <li>
 Update local website content as needed.
 </li>
 <li>
 Drive customer engagement through email marketing and local webinars.
 </li>
 <li>
 Sales Enablement
 </li>
 <li>
 Develop marketing collateral and tools to support sales teams.
 </li>
 <li>
 Implement lead generation programs and track conversion performance.
 </li>
 <li>
 Ensure close alignment with Sales on marketing campaigns, including sales follow up as needed.
 </li>
 <li>
 Performance Measurement
 </li>
 <li>
 Track KPIs such as campaign ROI, lead quality, and customer engagement.
 </li>
 <li>
 Provide regular reports to global marketing and country leadership.
 
 
 
 </li>
 </ul>
 
 Knowledge, Skills &amp; Experience
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, or related field (Master&rsquo;s preferred)
 </li>
 <li>
 5+ years of marketing experience, ideally in B2B logistics or forwarding
 </li>
 <li>
 Strong knowledge of digital marketing tools and analytics.
 </li>
 <li>
 Good command in English and Turkish (written&amp;spoken)
 </li>
 <li>
 Excellent communication and stakeholder management skills.
 </li>
 <li>
 Ability to balance global standards with local market needs.
 </li>
 <li>
 No military service obligation (for male candidates)
 
 
 
 </li>
 </ul>
</div>

L'Oréal

<div>The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L&rsquo;Or&eacute;al Paris, Kiehl&rsquo;s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beaut&eacute;, Ralph Lauren, Maybelline New York, K&eacute;rastase, Biotherm, Lanc&ocirc;me, NYX PMU, L&rsquo;Or&eacute;al Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and more.
For more than a century, L&rsquo;Or&eacute;al has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!
If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our CDMO Department!
We are looking for a results-driven Online Activation Manager to join our CDMO Department. This role is crucial for enhancing our online visibility, driving organic traffic, and managing our digital presence, with a specific focus on Herkesicinguzellik.com and providing SEO &amp; GEO leadership for all L'Or&eacute;al divisions and brands, as well as leadership for all L'Or&eacute;al digital services. 
WHAT YOU'LL DO:<ul><li>
Organic Search &amp; Strategy: Develop and execute comprehensive SEO strategies to improve organic rankings and drive qualified traffic for Herkesicinguzellik.com and provide overarching SEO leadership for all L'Or&eacute;al divisions and brands. This includes keyword research, on-page optimization, technical SEO, content strategy development, and link building across relevant platforms.</li><li>
Generative Engine Optimization (GEO): Lead the strategy and implementation for optimizing content and digital assets for generative AI search engines and platforms. This involves understanding new search paradigms, adapting content creation, and ensuring L'Or&eacute;al's presence is maximized in AI-driven search environments.</li><li>
Social Media Driven SEO &amp; Advocacy: Drive &quot;new age SEO&quot; by leveraging social media strategies and advocacy programs. Influence internal stakeholders with expertise in how social media engagement and influencer advocacy contribute to organic visibility, brand reputation, and overall search performance.</li><li>
Content Automation &amp; Streamlining: Lead initiatives for the automation and streamlining of content creation, management, and distribution processes across all types of digital content, ensuring efficiency, scalability, and consistency.</li></ul><div><ul><li>
Data Driven Experiences: Develop and implement strategies for first-party and zero-party data acquisition and activation to create personalized and relevant digital experiences for consumers across all touchpoints, enhancing engagement for Herkesicinguzellik.com users.</li><li>
Media Planning &amp; Activation: Plan, execute, and optimize paid media campaigns for Herkesicinguzellik.com, with a strong focus on Google Ads, Meta &amp; Tiktok Ads as well as the entire digital landscape to drive traffic, generate leads and achieve specific marketing objectives.</li></ul></div><ul><li>
Website &amp; Digital Services Management: Oversee the technical management and content strategy for Herkesicinguzellik.com in collaboration with internal teams and agencies. Provide leadership and strategic direction for all L'Or&eacute;al digital services, ensuring optimal performance and user experience.</li><li>
Performance &amp; Analytics: Own the analytics and measurement of all digital initiatives related to Herkesicinguzellik.com and all L'Or&eacute;al digital services, providing actionable insights and data-driven recommendations for continuous improvement.</li></ul><div><ul><li>
Collaboration &amp; Strategic Influence: Act as an opinion leader and leverage strong mobilization skills to align and influence cross-functional teams across all divisions, ensuring cohesive digital marketing initiatives and a unified SEO approach.</li></ul></div><ul><li>
Reporting: Prepare and present performance reports to stakeholders, showcasing the impact of SEO and digital services initiatives.</li></ul> 
DO YOU HAVE WHAT IT TAKES?<ul><li>
7+ years of experience for Online Activation Lead/Manager in media and digital functions, with proven experience in SEO, content strategy, data driven experiences (activation &amp; acquisiton), media and digital services management.</li><li>
Proficiency with SEO tools, Google Analytics, and Google Ads (Search).</li><li>
Google Ads and Google Analytics certifications are a plus.</li><li>
Familiarity with foundational web development concepts (HTML, CSS, JavaScript) is a plus, particularly concerning website technicalities for SEO.</li><li>
Strong analytical, communication, and project management skills.</li><li>
Proactive, consumer-centric, and eager to stay updated on industry trends.</li><li>
Excellent communication skills in English.</li></ul> 
WHAT COULD L'OR&Eacute;AL OFFER YOU<ul><li>
The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way</li><li>
Work with some of the biggest brands and experts in the business, and the most passionate people</li><li>
A diverse environment</li><li>
Opportunity to be at the center of digital transformation</li><li>
World-class training and development</li></ul>
#WEARELOREAL Take a closer look at our world here!</div>

Online Activation Manager, CDMO Department

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