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SEO Strategy Lead

Adobe

Our Company
 
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
 
The Opportunity
 
Adobe Stock is developing a comprehensive marketplace for creative ingredients, seeking an analytical and creative leader for customer acquisition and growth.
 What You'll Do
 
Define and drive the end-to-end SEO strategy for organic growth across web and mobile and set the future strategy for Generative Engine Optimization.
 Collaborate with engineering and design teams to incorporate technical SEO guidelines (crawlability, indexation, structured data, site speed, mobile optimization).
 Leverage data to prioritize product features, inform roadmap decisions, and quantify the impact of organic acquisition initiatives.
 Show empathy to customers, analyze data, identify needs, define roadmap, set goals, build, learn, iterate.
 Communicate and evangelize exceptionally, persuading and influencing others to support your plans all the way from the executive level to your peers.
 Instruct teams on SEO and GEO trends and promote guidelines throughout the organization.
 Partner with analytics and data science to refine search models and improve SERP visibility.
 What Is Needed for Success
 
5+ years of experience in SEO strategy, ideally in a product management capacity at a large content, marketplace, or e-commerce site.
 Strong technical knowledge of SEO fundamentals (site architecture, structured data, Core Web Vitals, crawling/indexation).
 Consistent track record of collaboration, experience shipping numerous high-value features for consumer web or mobile apps.
 Outstanding written and verbal communication, used to help drive consensus and forward motion.
 Natural inclinations consist of long-term planning and accomplishing short-term goals, a focus on data, critical thinking, and a systemic approach.
 
Join us at Adobe and help build the future of digital experiences!
 Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $122,200 -- $234,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
 
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
 
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
 
State-Specific Notices: 
California : 
Fair Chance Ordinances
 Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
 
Colorado: 
Application Window Notice
 
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
 
Massachusetts: 
Massachusetts Legal Notice
 It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
 
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Sr. Product Manager, Acquisition

Intuit

<div><h2 class="jobSectionHeader">Overview</h2>
Join the
 you&rsquo;ll employ strong critical thinking skills and leverage your ability both to strategize and to implement in our dynamic, fast-paced org. Embrace the opportunity to be part of a results-focused team dedicated to continuous improvement and innovation in GEO and SEO.<div><h2 class="jobSectionHeader">
What you'll bring</h2><ul><li>
10-15+ years of hands-on, advanced technical SEO experience; PPC and Holistic Search familiarity a plus</li><li>
1+ years of hands-on GEO experience, optimizing for LLMs, AIOs, and more.</li><li>
BA/BS in Marketing, Business Administration, Computer Science, or a related field.</li><li>
Expertise in SEO tools like Google Search Console, Screaming Frog, GetStat, SEMRush, Adobe Analytics, and other key industry tools.</li><li>
Outstanding analytical and problem-solving skills with a proven ability to make decisions based on data.</li><li>
Strong entrepreneurial spirit with a documented record of innovation and a &quot;test &amp; learn&quot; approach, who leads by example.</li><li>
Exceptional communication skills, adept at offering and receiving constructive feedback to strengthen team and cross-departmental relationships.</li><li>
Highly organized and detail-oriented, with an ability to manage multiple priorities and align them with the organization&rsquo;s strategic goals.</li><li>
Passionate about SEO with an ongoing commitment to staying on the cutting edge of search marketing trends.</li></ul></div><div><h2 class="jobSectionHeader">
How you will lead</h2><ul><li>
Champion technical GEO and SEO best practices organization-wide to bolster organic search traffic and meet rigorous business goals each year, including successfully influencing teams from ideation to execution.<ul><li>
Provide deep technical GEO and SEO oversight and management of site architecture, platform migrations, technology decisions, crawling/rendering, subdomains, and more.</li></ul></li><li>
Reimagine the TurboTax GEO and SEO 3 year strategy in partnership with x-BU SEO leaders, AI teams, Analytics, and more, aligning with short-term and long-term business objectives.</li><li>
Employ advanced GEO and SEO techniques for AI Overviews and LLMs, targeted for Gemini, ChatGPT, Perplexity, and other top AI tools.
</li><li>Develop and implement advanced GEO and SEO 1 year strategies for schema, multimedia, Core Web Vitals (page speed), and more.</li><li>
Partner with GEO and SEO content strategy teams across the org (SEO, PR/Comms, Customer Success, Tech, and others) to ensure best in class technical requirements are prioritized and implemented.
</li><li>Build and drive collaborative relationships across functions (engineering, web ops, design, strategy, analytics), ensuring GEO and SEO principles are integrated from design through coding.</li><li>
Lead with effective communication at the right altitude for different audiences, and actively seek feedback from internal and external stakeholders&mdash;including agency partners&mdash;to build trust and cooperation across teams.</li><li>
Passionate about data, analyzing and interpreting user behavior and search performance to evolve GEO and SEO strategy with data-backed insights.<ul><li>
Collaborate closely with Analysts and Data Scientists to advance GEO measurement for actionable insights.</li><li>
Lead GEO and SEO tracking, refine attribution across devices (desktop, mobile web, mobile app), and help deliver insightful performance reporting.</li><li>
Lead GEO and SEO testing requirements, evangelizing best practices across teams for sitewide A/B, multivariate, geo and personalization tests from concept to implementation.</li></ul></li><li>
Integrate seamlessly with the PPC team and broader digital marketing channels, employing a data-driven approach to maximize outcomes and ROI.</li><li>
Manage app store optimization strategies to maximize mobile app visibility and download rates.</li><li>
Inspire and effectively manage agency partners and contractors to deliver their best work for the TT SEO team.</li></ul><div></div> 
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is: Bay Area California $ 197,000.00 - 266,500.00
Southern California $ 183,000.00 - 247,500.00This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.</div></div>

Principal Performance Marketing Manager

<div><h2 class="jobSectionHeader">Overview</h2><div></div><div> 
Join the TurboTax Holistic Search team as a Principal Technical GEO/SEO Manager. With deep technical GEO and SEO expertise and a robust track record, play a key role in optimizing organic search tied to top line business metrics (traffic, logins, units). With 10-15+ years in the field, and experience in the past year with GEO, you&rsquo;ll employ strong critical thinking skills and leverage your ability both to strategize and to implement in our dynamic, fast-paced org. Embrace the opportunity to be part of a results-focused team dedicated to continuous improvement and innovation in GEO and SEO.</div><div><h2 class="jobSectionHeader">
What you'll bring</h2><ul><li>
10-15+ years of hands-on, advanced technical SEO experience; PPC and Holistic Search familiarity a plus</li><li>
1+ years of hands-on GEO experience, optimizing for LLMs, AIOs, and more.</li><li>
BA/BS in Marketing, Business Administration, Computer Science, or a related field.</li><li>
Expertise in SEO tools like Google Search Console, Screaming Frog, GetStat, SEMRush, Adobe Analytics, and other key industry tools.</li><li>
Outstanding analytical and problem-solving skills with a proven ability to make decisions based on data.</li><li>
Strong entrepreneurial spirit with a documented record of innovation and a &quot;test &amp; learn&quot; approach, who leads by example.</li><li>
Exceptional communication skills, adept at offering and receiving constructive feedback to strengthen team and cross-departmental relationships.</li><li>
Highly organized and detail-oriented, with an ability to manage multiple priorities and align them with the organization&rsquo;s strategic goals.</li><li>
Passionate about SEO with an ongoing commitment to staying on the cutting edge of search marketing trends.</li></ul>
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is: Bay Area California $ 197,000.00 - 266,500.00
Southern California $ 183,000.00 - 247,500.00This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.</div><div><h2 class="jobSectionHeader">
How you will lead</h2> 
<div></div><ul><li>
Champion technical GEO and SEO best practices organization-wide to bolster organic search traffic and meet rigorous business goals each year, including successfully influencing teams from ideation to execution.</li><li><ul><li>
Provide deep technical GEO and SEO oversight and management of site architecture, platform migrations, technology decisions, crawling/rendering, subdomains, and more.</li></ul></li><li>
Reimagine the TurboTax GEO and SEO 3 year strategy in partnership with x-BU SEO leaders, AI teams, Analytics, and more, aligning with short-term and long-term business objectives.</li><li>
Employ advanced GEO and SEO techniques for AI Overviews and LLMs, targeted for Gemini, ChatGPT, Perplexity, and other top AI tools.</li><li>
Develop and implement advanced GEO and SEO 1 year strategies for schema, multimedia, Core Web Vitals (page speed), and more.</li><li>
Partner with GEO and SEO content strategy teams across the org (SEO, PR/Comms, Customer Success, Tech, and others) to ensure best in class technical requirements are prioritized and implemented.</li><li>
Build and drive collaborative relationships across functions (engineering, web ops, design, strategy, analytics), ensuring GEO and SEO principles are integrated from design through coding.</li><li>
Lead with effective communication at the right altitude for different audiences, and actively seek feedback from internal and external stakeholders&mdash;including agency partners&mdash;to build trust and cooperation across teams.</li><li>
Passionate about data, analyzing and interpreting user behavior and search performance to evolve GEO and SEO strategy with data-backed insights.</li><li><ul><li>
Collaborate closely with Analysts and Data Scientists to advance GEO measurement for actionable insights.</li><li>
Lead GEO and SEO tracking, refine attribution across devices (desktop, mobile web, mobile app), and help deliver insightful performance reporting.</li><li>
Lead GEO and SEO testing requirements, evangelizing best practices across teams for sitewide A/B, multivariate, geo and personalization tests from concept to implementation.</li></ul></li><li>
Integrate seamlessly with the PPC team and broader digital marketing channels, employing a data-driven approach to maximize outcomes and ROI.</li><li>
Manage app store optimization strategies to maximize mobile app visibility and download rates.</li><li>
Inspire and effectively manage agency partners and contractors to deliver their best work for the TT SEO team.</li></ul></div></div>

TurboTax Principal Technical SEO/GEO Manager

Insight Timer

<div>About the Role
We're looking for an SEO Lead to own organic growth across our entire platform. With 30 million organic app installs under our belt, we need someone to scale SEO efforts across our website, retreats marketplace, and therapist hub.
This is a high-impact opportunity to shape how millions discover wellbeing tools when they need them most. You'll have full ownership of SEO strategy and execution, working directly with leadership to drive measurable growth across multiple product areas.
About Insight Timer
Imagine a platform which could amplify something as simple as your attendance into deep transformational shifts for humanity. A place where showing up was enough. Where each individual visit combined with millions more to trigger huge waves of health and happiness around the world. What would such a platform look like? Could you even build it? And more importantly, how would you protect it from becoming another Instagram, TikTok or Twitter which magnify the very worst of us.
If we can answer these questions, we believe Insight Timer&rsquo;s community will emerge as one of the most important companies of the 21st century. A place - not a product - which is capable of reversing the modern day health pandemic by harmonising the human spirit before problems arise. And if we get there... well, the opportunities are endless. Imagine a modern-day renaissance where health, belonging and purpose become the new definitions of happiness for hundreds of millions of people around the world, including you.
And all you need to do&hellip; is show up.
Key Responsibilities<ul>
<li>Multi-Platform SEO Strategy: Own and execute our SEO strategy across our website, retreats marketplace, and therapist hub. Drive organic discovery wherever our audience is searching.</li>
<li>Generative Engine Optimization (GEO): We're already loved across the web - from Reddit communities to NYTimes editors (who recently awarded us their top meditation app) - but there's huge room to grow. Stay ahead of the LLM-powered search evolution and ensure our content performs on emerging channels like ChatGPT and Google's AI-powered search.</li>
<li>Programmatic SEO: Scale discovery across the world's largest wellbeing library of over 300,000 guided meditations and music tracks. Optimize how users find content from our marketplace of over 20,000 teachers and our fast-growing network of over 25,000 mental health professionals.</li>
<li>Content &amp; Traffic Growth: Optimise high-value content pages to rank in search, drive qualified web traffic, and capture new audiences. Conduct keyword research, build content strategies around intent, and ensure our most impactful topics surface in organic search.</li>
<li>Technical SEO: Perform site audits, identify crawl/indexation issues, and resolve technical blockers limiting organic growth. Partner with developers to implement scalable technical solutions across platforms.</li>
<li>App Store Optimization (ASO): Maximize visibility and conversion in iOS and Android app stores. Lead keyword optimization, creative testing, and ASO strategy in response to algorithm updates.</li>
</ul>Requirements<ul>
<li>Experience: 5+ years of hands-on SEO experience driving measurable growth for consumer-facing digital products.</li>
<li>GEO &amp; AI Search: Experience with or strong curiosity about generative engine optimization (GEO), AI-powered search, and emerging search technologies. You understand how LLMs are reshaping discovery and have ideas about optimizing for this new landscape.</li>
<li>Technical Fluency: Comfortable with HTML, site architecture, and analytics. You can identify technical SEO issues, collaborate with engineers, and communicate clear solutions.</li>
<li>Tools Mastery: Deep proficiency with Google Analytics, Search Console and ASO platforms like App Annie or Sensor Tower.</li>
<li>Self-Starter: Thrives in a fast-paced startup environment. Able to build strategy, execute campaigns, and deliver results independently.</li>
<li>Communication &amp; Collaboration: Excellent communicator who can translate SEO insights into clear, actionable recommendations for content teams, developers, and leadership.</li>
</ul>Benefits<ul>
<li>We offer competitive salaries and options.</li>
<li>The role is fully remote but our HQ is in Sydney</li>
<li>Extra leave days are available for your well-being and birthday.</li>
<li>A generous L&amp;D budget &amp; wellbeing bonus.</li>
We host a global company retreat each year. 
<li>
</li></ul>We dial in from all over the world, and it's important that our team is just as diverse as our community of users, customers and teachers. We do not discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
Even if you don't think you quite meet all of the skills listed or tick all the boxes, we'd still love to hear from you.</div>

SEO Lead

OpenAI

About the Team
 
The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of surface optimizations, in-product funnel improvements, actionable insights, disciplined experimentation, global performance marketing, and AI-powered workflows.
 
About the Role
 
We are seeking a full-funnel ‘growth athlete’ with deep expertise in SEO, web strategy, and CRO to help scale ChatGPT consumer and business growth initiatives. You will drive growth across the entire user journey with rigorous analytical thinking and high-velocity experimentation. This team thrives on rapid testing, rigorous measurement, and creative problem solving, all while keeping user value at the center of our decision-making.
 
You will own SEO and web growth initiatives end-to-end—from keyword strategy and creative development to deployment, measurement, and iteration. This role is highly cross-functional and will require close collaboration with engineering, product, product marketing, marketing, data science, and design teams to design scalable systems that accelerate organic traffic and conversion rate growth globally.
 
This role is based in San Francisco, CA or New York, NY. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.
 
In this role, you will: 
Design, launch, and optimize global SEO acquisition experiences across B2B and B2C segments to capture high-intent traffic.
 
Own technical SEO strategy and execution, including keyword research, site audits, schema implementation, internal linking, and content roadmap development to grow qualified organic traffic.
 
Lead site architecture planning, URL strategy, and migration efforts (e.g.,
 
OpenAI.com
 
→
 
ChatGPT.com
 
) to preserve and grow domain authority and search rankings.
 
Own hypothesis generation, experiment design, execution, and iteration to optimize retention, expansion, and monetization.
 
Develop and run CRO experiments (landing page design, copy tests, CTA placement, page speed improvements) to increase sign-up and conversion rates across web surfaces.
 
Build and monitor full-funnel dashboards (e.g. awareness → sign-up → activation → paid conversion → retention / LTV) to surface bottlenecks and guide prioritization.
 
Partner with data science, product, engineering, and content teams to build scalable growth tooling, attribution models, and experimentation infrastructure.
 
Develop AI-native workflows and processes to help the broader growth team adopt full-funnel thinking and rigorous measurement.
 
Lead cross-functional “web growth sprints” to test pricing, packaging, paywall, landing page templates, and conversion flows, coordinating creative, PM, and engineering to maximize learning velocity.
 
You might thrive in this role if you are/have: 
8+ years in growth roles, with experience scaling SEO growth initiatives across consumer and business offerings.
 
Deep expertise in SEO strategy and technical implementation, including site migrations, schema, and keyword portfolio management.
 
Hands-on experience with CRO tools (e.g., Optimizely, Google Optimize, Statsig) and web analytics (GA4, Search Console, Looker) to design, launch, and interpret A/B or multivariate tests.
 
Strong growth and analytical skills - comfortable with funnel modeling, segmentation, cohort analysis, and experimentation design.
 
Strong cross-functional collaboration with product, engineering, design, content/SEO, and analytics teams.
 
Ability to context-switch between strategic modeling (market sizing) and tactical execution (SEO audits, page-level CRO, landing page QA).
 
Ability to own/scale CMS operations, including publishing, updating, and QA of new landing pages, templates, and localized content to ensure SEO best practices and high-quality user experiences.
 
Experience in AI workflows to scale programmatic SEO with demonstrated ROI and impact.
 
A test-and-learn mindset and comfort with fast-paced, ambiguous environments
 
About OpenAI
 
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
 
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
 
For additional information, please see
 
OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement
 
.
 
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
 
To notify OpenAI that you believe this job posting is non-compliant, please submit a report through
 
this form
 
. No response will be provided to inquiries unrelated to job posting compliance.
 
We are committed to providing reasonable accommodations to applicants with disabilities.
 
OpenAI Global Applicant Privacy Policy
 
At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.
 
Compensation
 
$265K + Offers Equity

Growth - SEO, CRO and Web Strategy

Explore 154+ Seo strategy lead in San Francisco this October. Find roles across top companies and apply now to boost your career.

154 seo strategy lead jobs IN San Francisco

SEO Strategy Lead

SEO Strategy Lead

Sr. Product Manager, Acquisition

Principal Performance Marketing Manager

TurboTax Principal Technical SEO/GEO Manager

SEO Lead

Growth - SEO, CRO and Web Strategy