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user acquisition manager

Shanghai BSF Human Resources Co., Ltd

<div>
 Job brief
 
 
 Our client is a leader in AI-driven vertical solutions, it helps users enhance core skill development and knowledge acquisition. Its core offering centers on intelligent, user-centric mobile apps powered by self-developed AI algorithms and big data analytics that deliver personalized, efficient, and scalable services.
 
 
 With over a decade of experience in this space, it has built a robust product matrix, an ecosystem of hundreds of millions of active users, and a mature tech system (including adaptive learning algorithms and real-time data analysis) to ensure service quality and user retention.
 
 
 Now accelerating its global expansion, the company is seeking a seasoned User Acquisition Manager to lead performance marketing efforts and drive global user growth.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Lead and manage large-scale user acquisition (UA) performance marketing campaigns across Facebook, Google, TikTok, Applovin, and other ad networks, leveraging data-driven decision-making to maximize user acquisition efficiency.
 </li>
 <li>
 Optimize UA campaign performance end-to-end, including budget allocation, channel selection, and audience refinement, to consistently improve cost-per-acquisition (CPA) and user quality.
 </li>
 <li>
 Define clear user acquisition strategies aligned with global growth objectives, ensuring UA initiatives directly contribute to scalable user growth.
 </li>
 <li>
 Collaborate with product and data teams to align UA strategies with business goals, while building and optimizing advanced campaign structures, audience targeting, and automation workflows for UA performance
 </li>
 <li>
 Partner with creative and design teams: deliver UA-focused KPI insights to inspire high-impact creative concepts, and test new creative angles to drive continuous improvement in user acquisition conversion rates
 </li>
 <li>
 Own UA-specific marketing analytics pipelines: ensure accurate tracking, reporting, and interpretation of campaign data to measure UA effectiveness and identify optimization opportunities.
 
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 3+ years in digital marketing roles, with minimum 2 years specializing in AI-driven mobile app.
 </li>
 <li>
 Preference for candidates with relevant work experience at an innovative global powerhouse that develops and scales AI-powered mobile apps across creativity, productivity, and entertainment.
 </li>
 <li>
 Demonstrated success scaling UA campaigns across EU/US-focused global markets, including delivering products to top rankings in major app stores.
 </li>
 <li>
 Hands-on expertise in performance channels: Google UAC/search, Facebook app/web ads, and TikTok app ads with social viral spread integration; experience pivoting channel strategies for product reinvention.
 </li>
 <li>
 Mastery of mobile attribution tools (Firebase, AppsFlyer, Google Analytics), with a focus on analyzing large volumes of download and product data.
 </li>
 <li>
 Advanced Excel skills and ability to interpret complex datasets, particularly for subscription-based monetization ROI optimization.
 </li>
 <li>
 Experience owning and optimizing large-scale budgets tied to measurable growth is preferred.
 </li>
 <li>
 Strong project management skills and proven ability to lead cross-functional initiatives in multinational European teams.
 
 </li>
 </ul>
</div>

Mobile App User Acquisition Manager (Utility/AI Creative）

Dugun.com

<div>
 
 Dugun.com helps millions of couples plan their weddings and connect with thousands of vendors across Turkey and beyond. We&rsquo;re a dynamic, data-driven, and customer-obsessed team passionate about building technology that simplifies one of life&rsquo;s biggest milestones.
 
 
 As Turkey&rsquo;s #1 wedding marketplace and part of a rapidly growing regional ecosystem, we are expanding our growth marketing efforts across multiple channels, products, and markets.
 
 
 
 
 
 
 Role Overview
 
 
 
 We&rsquo;re looking for an experienced
 
 Digital Growth Manager
 
 to lead data-driven user acquisition, conversion optimization, and retention initiatives across our digital platforms (web and app). You will play a key role in scaling our B2C and B2B growth &mdash; working closely with the marketing, product, and data teams to design, execute, and measure growth experiments that move the needle.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Develop and execute
 
 growth strategies
 
 to drive user acquisition, activation, and retention.
 </li>
 <li>
 Coordinate &nbsp;
 
 paid performance campaigns
 
 (Google Ads, Meta, TikTok, and other digital channels) with dedicated SEM team
 </li>
 <li>
 Design and run
 
 A/B and multivariate experiments
 
 across landing pages, funnels, and app journeys.
 </li>
 <li>
 Collaborate with Product and Data teams to identify friction points and improve
 
 conversion rates (CRO)
 
 .
 </li>
 <li>
 Own
 
 marketing analytics dashboards
 
 , reporting on KPIs such as CAC, LTV, retention, and ROI.
 </li>
 <li>
 Implement
 
 marketing automation
 
 and lifecycle campaigns (email, push, SMS) to increase engagement.
 </li>
 <li>
 Stay ahead of digital trends, tools, and best practices to continuously improve marketing efficiency.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 4+ years of experience in growth roles (preferably in tech, SaaS, or marketplace businesses).
 </li>
 <li>
 Hands-on experience with
 
 analytics tools
 
 (GA4, Mixpanel, Adjust, Looker Studio, etc.).
 </li>
 <li>
 Proven ability to use
 
 data and experimentation
 
 to drive growth decisions.
 </li>
 <li>
 Experience with
 
 CRM and automation tools
 
 (e.g.,Insider, HubSpot, or similar).
 </li>
 <li>
 Analytical mindset, growth-oriented curiosity, and a bias for action.
 </li>
 </ul>
 
 
 
 
 
 Benefits
 
 
 <ul>
 <li>
 Private Health Insurance
 </li>
 <li>
 Daily Meal Card
 </li>
 <li>
 Free Breakfast and Snacks
 </li>
 <li>
 On-site Doctor &amp; Dietitian
 </li>
 <li>
 Football &amp; Basketball Teams
 </li>
 <li>
 Unlimited Coffee at Dugun.com Caf&eacute;
 </li>
 <li>
 Happy Hours &amp; Team Events Throughout the Year
 </li>
 </ul>
 
 
 
</div>

Digital Growth Manager

Misli

<div>
 
 
 Qualifications:
 
 
 
 
 
 <ul>
 <li>
 Minimum 4&ndash;6 years of experience in digital or performance marketing,
 </li>
 <li>
 Proven experience managing large-scale campaigns across Google, Meta,TikTok and Apple Search Ads advertising platforms,
 </li>
 <li>
 Strong analytical and technical skills; hands-on experience with MMP tools and attribution modeling,
 </li>
 <li>
 Experience in working with and managing media agencies, ensuring alignment on KPIs, budgets, and performance outcomes,
 </li>
 <li>
 Comfortable working in a fast-paced, data-driven environment with a test-and-learn mindset,
 </li>
 <li>
 Excellent command of English and strong attention to detail in campaign execution, reporting, and cross-team coordination.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Develop and execute data-driven digital marketing strategies to support user acquisition and growth goals,
 </li>
 <li>
 Plan, launch, and optimize performance campaigns across Google Ads, Meta Ads (Facebook &amp; Instagram), Apple Search Ads and TikTok Ads platforms,
 </li>
 <li>
 Manage and optimize campaign budgets with a strong focus on ROI, ROAS and CAC performance metrics,
 </li>
 <li>
 Analyze campaign and user data to generate insights, improve conversion rates, and reduce acquisition costs,
 </li>
 <li>
 Track and measure user acquisition performance using MMP tools such as Adjust,
 </li>
 <li>
 Collaborate closely with product, brand, and creative teams to ensure efficient end-to-end campaign execution,
 </li>
 <li>
 Manage relationships with media buying agencies, including briefing, campaign setup coordination, performance optimization, and reporting alignment,
 </li>
 <li>
 Build and maintain performance dashboards using Google Analytics 4 similar analytics tools.
 </li>
 <li>
 Conduct A/B tests and experiment with new audience segments and campaign strategies to scale user acquisition,
 </li>
 <li>
 Prepare regular performance reports, share insights with management, and propose data-driven optimization actions.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Misli Elektronik &Scedil;ans Oyunlar&inodot; ve Yay&inodot;nc&inodot;l&inodot;k A.&Scedil;. &Ccedil;al&inodot;&scedil;an Aday&inodot; Ayd&inodot;nlatma Metnine
 
 buradan
 
 ula&scedil;abilirsiniz.
 
 
 
 
</div>

Senior Digital Marketing Specialist

nsave

<div><h2 class="jobSectionHeader">Become nsave&rsquo;s Growth Lead, Turkey!</h2> 
At nsave, we&rsquo;re transforming financial inclusion and we&rsquo;re searching for a visionary leader to drive our growth in Turkey. As Growth Lead - Turkey, you&rsquo;ll design and execute strategies that put nsave at the forefront of the Turkish fintech revolution.<h3 class="jobSectionHeader"> 
Who You Are:</h3>
You are ambitious, data-driven, and passionate about empowering individuals through financial innovation. You understand Turkey&rsquo;s dynamic market, from digital-native consumers to emerging financial needs and you&rsquo;re ready to make an impact.<h3 class="jobSectionHeader"> 
Your Role:</h3><ul><li>
Define and execute a market-specific strategy to position nsave as a leading fintech brand in Turkey.</li><li>
Build and lead community engagement initiatives, fostering trust and advocacy among Turkish users.</li><li>
Establish strategic partnerships with local organizations, startups, and educational institutions.</li><li>
Drive user acquisition and retention through creative campaigns, paid media, and referral programs.</li><li>
Use data analytics and experimentation to refine growth funnels and improve user experience.</li><li>
Work closely with product and tech teams to localize features and enhance conversion.</li><li>
Analyze market trends, competitor movements, and customer feedback to guide strategic decisions.</li>
Report performance metrics and insights to leadership teams. 
<li>
</li></ul><h3 class="jobSectionHeader">
What You Bring:</h3><ul><li>
3+ years in growth, marketing, or business development, ideally in fintech or startups.</li><li>
Expertise in digital growth tools like Google Analytics, Meta Ads Manager, and CRM platforms.</li><li>
Strong analytical and storytelling skills to turn data into action.</li><li>
Excellent communication in Turkish and English (Arabic is a plus).</li><li>
A flexible, entrepreneurial mindset with a focus on execution and impact.</li></ul><h3 class="jobSectionHeader"> 
Our Core Values:</h3><ul><li>
Pride in Impact: We take pride in the difference we make in people&rsquo;s lives.</li><li>
Compassionate Action: Thoughtful, proactive, and empathetic in everything we do.</li><li>
Problem Solving: Creativity, curiosity, and resilience define our approach to challenges.</li>
Inclusivity: We are committed to fostering an open-minded, non-discriminatory culture. 
<li>
</li></ul><h3 class="jobSectionHeader">
Why nsave?</h3>
Backed by Sequoia Capital, Y Combinator, and TQ Ventures, nsave is revolutionizing how people in volatile economies protect and grow their savings. In Turkey&rsquo;s fast-evolving financial landscape, you&rsquo;ll help us empower individuals to take control of their financial future.
 Learn more: www.nsave.com</div>

Growth Lead, Turkey

<div>
 
 
 🚀 Become nsave&rsquo;s Growth Lead, Turkey! 🚀
 
 
 
 
 At nsave, we&rsquo;re transforming financial inclusion and we&rsquo;re searching for a visionary leader to drive our growth in Turkey. As Growth Lead - Turkey, you&rsquo;ll design and execute strategies that put nsave at the forefront of the Turkish fintech revolution.
 
 
 
 Who You Are
 
 
 
 You are ambitious, data-driven, and passionate about empowering individuals through financial innovation. You understand Turkey&rsquo;s dynamic market, from digital-native consumers to emerging financial needs and you&rsquo;re ready to make an impact.
 
 
 
 Your Role
 
 
 
 <ul>
 <li>
 Define and execute a market-specific strategy to position nsave as a leading fintech brand in Turkey.
 </li>
 <li>
 Build and lead community engagement initiatives, fostering trust and advocacy among Turkish users.
 </li>
 <li>
 Establish strategic partnerships with local organizations, startups, and educational institutions.
 </li>
 <li>
 Drive user acquisition and retention through creative campaigns, paid media, and referral programs.
 </li>
 <li>
 Use data analytics and experimentation to refine growth funnels and improve user experience.
 </li>
 <li>
 Work closely with product and tech teams to localize features and enhance conversion.
 </li>
 <li>
 Analyze market trends, competitor movements, and customer feedback to guide strategic decisions.
 </li>
 <li>
 Report performance metrics and insights to leadership teams.
 
 
 </li>
 </ul>
 
 
 What You Bring:
 
 
 
 
 <ul>
 <li>
 3+ years in growth, marketing, or business development, ideally in fintech or startups.
 </li>
 <li>
 Expertise in digital growth tools like Google Analytics, Meta Ads Manager, and CRM platforms.
 </li>
 <li>
 Strong analytical and storytelling skills to turn data into action.
 </li>
 <li>
 Excellent communication in Turkish and English (Arabic is a plus).
 </li>
 <li>
 A flexible, entrepreneurial mindset with a focus on execution and impact.
 
 
 </li>
 </ul>
 
 Our Core Values
 
 
 
 <ul>
 <li>
 Pride in Impact: We take pride in the difference we make in people&rsquo;s lives.
 </li>
 <li>
 Compassionate Action: Thoughtful, proactive, and empathetic in everything we do.
 </li>
 <li>
 Problem Solving: Creativity, curiosity, and resilience define our approach to challenges.
 </li>
 <li>
 Inclusivity: We are committed to fostering an open-minded, non-discriminatory culture.
 
 
 </li>
 </ul>
 
 
 Why nsave?
 
 
 
 
 Backed by
 
 
 Sequoia Capital
 
 
 ,
 
 
 Y Combinator
 
 
 , and
 
 
 TQ Ventures
 
 
 , nsave is revolutionizing how people in volatile economies protect and grow their savings. In Turkey&rsquo;s fast-evolving financial landscape, you&rsquo;ll help us empower individuals to take control of their financial future.
 
 
 👉 Learn more: www.nsave.com
</div>

ColendiBank

<div>
 
 
 About Us
 
 
 
 ColendiBank is T&uuml;rkiye's first AI-powered digital native universal deposit bank, pioneering the integration of advanced technology with accessible financial services. Officially launched in 2024 following the acquisition of a coveted digital banking license, the bank caters to individuals and SMEs with a focus on micro credit and innovative deposit services. As a fully digital institution, ColendiBank leverages a cutting-edge, scalable core banking platform to deliver seamless, secure, and user-friendly experiences. Its commitment to innovation positions it as a leader in redefining digital banking in T&uuml;rkiye.
 
 
 
 
 
 
 Job description
 
 
 
 We are looking for a
 
 Digital Marketing and Growth Senior Manager
 
 who will be responsible for driving customer acquisition, engagement, and retention across all digital channels through data-driven marketing strategies and growth-focused initiatives. This role will actively contribute to the planning, execution, and optimization of marketing campaigns; the development of growth models and conversion strategies; and the continuous improvement of digital touchpoints to enhance user experience and brand visibility. The position will collaborate closely with cross-functional teams such as Product, Data, and Design to strengthen ColendiBank&rsquo;s digital presence, ensure measurable business impact, and develop innovative approaches that accelerate sustainable growth.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Develop and execute comprehensive digital marketing strategies to enhance brand awareness, customer acquisition, and engagement.
 </li>
 <li>
 Ensure brand consistency of creative and communication assets throughout all marketing channels.
 </li>
 <li>
 Lead the planning and implementation of growth initiatives across various digital channels including SEO, SEM, social media, email marketing, and content marketing.
 </li>
 <li>
 Plan and execute surveys to inform the brand development.
 </li>
 <li>
 Utilize data-driven insights to optimize campaigns, improve customer journey, and maximize ROI.
 </li>
 <li>
 Develop strategies to optimize digital marketing campaigns performance, including budget allocation, targeting, and content/creative optimization. Continuously monitor and adjust campaigns to meet performance goals and KPIs.
 </li>
 <li>
 Collaborate with cross-functional teams including product development, customer experience, and sales to align marketing efforts with business objectives.
 </li>
 <li>
 Analyze market trends, customer behavior, and competitive landscape to identify opportunities for growth and innovation.
 </li>
 <li>
 Manage and mentor a team of digital marketing professionals, fostering a culture of continuous learning and improvement.
 </li>
 <li>
 Oversee the creation of compelling content and creative assets to support marketing campaigns and brand storytelling.
 </li>
 <li>
 Monitor and report on the performance of digital marketing campaigns, providing actionable insights and recommendations.
 </li>
 <li>
 Stay updated with the latest industry trends, tools, and best practices to ensure ColendiBank remains at the forefront of digital marketing innovation.
 </li>
 </ul>
 
 
 
 
 
 What We&rsquo;re Looking For
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree from a reputable university, preferably in Marketing, Business, Communications, or a related field.
 </li>
 <li>
 Minimum 10 years of experience in digital marketing and growth, with a proven track record of successful campaign execution and team leadership.
 </li>
 <li>
 Solid experience in digital channels, data analytics, and customer journey optimization.
 </li>
 <li>
 Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
 </li>
 <li>
 Exceptional multitasking and time-management skills to thrive in a fast-paced environment.
 </li>
 <li>
 Excellent verbal, written, and presentation skills in English.
 </li>
 <li>
 Proficiency in data analysis tools and platforms like Google Analytics, Google Ads, Meta Ads and other marketing analytics tools. The ability to analyze campaign data, draw actionable insights, and optimize marketing campaigns based on data-driven decisions.
 </li>
 <li>
 Creative mindset with the ability to think outside the box and develop innovative marketing strategies.
 </li>
 <li>
 Ability to work collaboratively with cross-functional teams and manage multiple stakeholders.
 </li>
 </ul>
 
 
 
 
 
 Join Us
 
 
 
 At ColendiBank, you&rsquo;ll play a key role in redefining the retail banking experience. We offer opportunities for professional growth in a collaborative, inclusive environment, contributing to a pioneering journey in the digital banking landscape.
 
 
 
 
 
 Become a core part of our journey. Join ColendiBank as we build the future of digital banking.
 
 
 
 
 
 
 ColendiBank is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
 
 
</div>

Digital Marketing and Growth Senior Manager

<div>
 Job brief
 
 
 Our client is a leader in AI-driven vertical solutions, it helps users enhance core skill development and knowledge acquisition. Its core offering centers on intelligent, user-centric mobile apps powered by self-developed AI algorithms and big data analytics that deliver personalized, efficient, and scalable services. With over a decade of experience in this space, it has built a robust product matrix, an ecosystem of hundreds of millions of active users, and a mature tech system (including adaptive learning algorithms and real-time data analysis) to ensure service quality and user retention.
 
 
 To accelerate its global expansion especially in EU/US markets, it is now seeking a Mobile App Visual Marketing Designer to bring in a creative professional to support the visual marketing campaigns of its AI-powered mobile apps.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Hire new sales officers for the sales team and train all sales team members.
 </li>
 <li>
 Create engaging and eye-catching videos for global marketing campaigns of AI-powered mobile apps.
 </li>
 <li>
 Translate key marketing initiatives into high-quality consumer-facing visual assets and videos.
 </li>
 <li>
 Collaborate with the team to brainstorm and contribute creative concepts for marketing visuals.
 </li>
 <li>
 Partner with other designers to develop cutting-edge dynamic visual content for app promotion.
 </li>
 <li>
 Apply strong industry understanding and business sense to ensure designs align with marketing goals.
 </li>
 <li>
 Manage multiple concurrent projects efficiently while maintaining design quality and delivery timelines.
 
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Bachelor degree or above in Graphic Design, Animation, Film making, or related fields.
 </li>
 <li>
 1+ year of work experience in motion graphics design for an innovative global powerhouse that develops and scales AI-powered mobile apps across creativity, productivity, and entertainment.
 </li>
 <li>
 Proficient in design tools including Final Cut Pro, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, and Adobe Premiere Pro.
 </li>
 <li>
 Familiarity with Figma is a plus. Flexible in exploring multiple problem-solving approaches to deliver diverse creative solutions.
 </li>
 <li>
 Sharp eye for animation details and visual aesthetics to ensure high-standard marketing assets.
 </li>
 <li>
 Ability to work across multiple projects simultaneously.
 </li>
 </ul>
</div>

Visual Marketing Designer (Utility or AI Creative APP)

Explore 546+ User acquisition manager in Istanbul Turkey this November. Find roles across top companies and apply now to boost your career.

546 user acquisition manager jobs IN Istanbul Turkey

Mobile App User Acquisition Manager (Utility/AI Creative）

Digital Growth Manager

Senior Digital Marketing Specialist

Growth Lead, Turkey

Growth Lead, Turkey

Digital Marketing and Growth Senior Manager

Visual Marketing Designer (Utility or AI Creative APP)