Senior Brand Manager - Colas

Overview

The Senior Brand Manager Colas is responsible for supporting the Senior Marketing Manager Colas in the design, development and delivery of a key Project on Brand Pepsi. Major responsibility is in ensuring the flawless planning & execution of the Key Project. Also responsible for continuous monitoring of performance, its initiatives and recommending improvements in plans.

Responsibilities

• Develop & deploy marketing initiatives for the Key project. Develop strategic direction and communication, (Thematic campaigns, grassroots activities, promotions)
• Liaise with local and International Advertising and Media agencies for the development, execution and evaluation of advertising campaign and brand activities
• Assist SMM in managing the Project related activities
• Continuously monitor brand performance and competitor activities
• Recommend & coordinate the execution of market research
• Sales volume plan achievement for Colas
• Responsible for Share, SOS & CTS scores
• GRPs and CPRPs value enhancements and efficiencies
• Assist SMM in project budget management
• Ensure that the audit / GCS process is properly implemented (be GCS compliant at all times)
• Ensure suppliers are selected as per the GCS process and execute their duties as expected of them
• Interact with:
• Bottler GMs & Sales Managers for Selling of Marketing Activities
• Franchise Managers for co-coordinating activities & evaluation
• Finance Managers for budgeting, forecasting & control requirement
• Creative and Media/Digital agencies for program delivery
  
  

Trade and Channel Development

• Below the line support such as design and producing POS
• Conduct regular market visits and keep the Franchise / Commercial team updated with the learning’s
  
  

Qualifications

• MBA from a reputable local or international university
• Driving for results
• Collaborating & Influencing Skills
• Must be skilled in analysis and problem solving and have excellent project and financial management skills
• Creating an Inclusive Environment
  
  

Competencies:

• Creativity, analytical experience.
• Understanding the 4Cs (Consumers, Customers, Competitors, Channels) to develop sound insights and action plans.
• Marketing/Business Strategy Development through insights analysis, marketing plans and total system economics to deliver volume, revenue share and profit growth.
• Product/Package Innovation & Commercialization
• Advertising & Creative Development
• Agency Leadership
• Consumer/Customer Promotions, events development and In-Store Merchandising
• Media Strategy and execution.
• System Alignment & Execution