Senior Brand Manager – Mobile Apps & SaaS Solutions

Position: Senior Brand Manager – Mobile Apps & SaaS Solutions

Location: Bahria Town Tower, 10th Floor, Main Tariq Road, Karachi
Shift Timing: Evening Shift (03:00 PM – 12:00 AM)
Gender Preference: Female Candidates Encouraged to Apply

Job Summary:

We are seeking a highly qualified and visionary female professional to join our team as a Senior Brand Manager. The role focuses on leading the brand development and marketing strategies for our Mobile Apps and SaaS solutions, driving growth, and ensuring a strong, consistent brand presence. The ideal candidate will have a strong academic foundation and proven industry expertise, combining creativity with strategic thinking to position our products as market leaders.

Key Responsibilities:

• Develop and execute brand strategies to strengthen market presence and drive business growth.
• Design and implement go-to-market strategies for product launches.
• Lead digital marketing initiatives, including user acquisition and retention campaigns.
• Collaborate with cross-functional teams to align branding with product and business goals.
• Conduct market research and competitive analysis to identify new opportunities.
• Ensure brand consistency across all communication channels.
• Monitor KPIs and deliver data-driven insights to stakeholders.
• Build and manage relationships with agencies, vendors, and marketing partners.

Qualifications & Requirements:

Education:

• Bachelor’s degree in Marketing, Business Administration, or Brand Management from a recognized university (Master’s/MBA highly preferred).
• Certifications in Digital Marketing, Brand Strategy, or Product Management are a plus.

Experience:

• 5+ years of proven experience in brand management, especially in mobile apps or SaaS-based solutions.
• Strong track record of leading and executing successful branding campaigns.

Skills:

• In-depth understanding of digital marketing trends and brand positioning.
• Excellent leadership, communication, and strategic planning skills.
• Proficiency in marketing analytics and performance measurement tools.
• Strong organizational skills with the ability to excel in a fast-paced environment.

Why Join Us:

• Lead innovative branding strategies for mobile apps and SaaS products.
• Supportive environment that encourages female leadership and career growth.
• Competitive salary with performance-based growth opportunities.
• Be part of a tech-forward, dynamic, and growing organization.

Job Type: Full-time

Work Location: In person