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The Senior Business Analyst is responsible for leading business analysis activities related to call centre operations within the Enterprises. The role focuses on improving service delivery, operational efficiency, citizen experience, and compliance through data-driven insights, process optimization, and technology enablement. The position acts as a bridge between business stakeholders, IT teams, and service providers to ensure that call centre solutions align with the Organization's strategic objectives.
Key Responsibilities:
Analyse call volumes, service levels, KPIs, SLAs, and customer satisfaction metrics.
Identify gaps and opportunities for improvement in IVR, CRM, case management, omnichannel services, and workforce management.
Recommend process improvements to enhance efficiency, response time, and service quality.
Support implementation and optimization of call centre technologies and platforms.
Act as a key liaison between business units, IT, vendors, and external service providers.
Facilitate workshops, interviews, and requirement-gathering sessions with stakeholders.
Present analysis findings, business cases, and recommendations to senior management.
Develop business reports, dashboards, and performance metrics for call centre operations.
Perform root-cause analysis for operational issues and service failures.
Ensure data accuracy, integrity, and alignment with ministry reporting standards.
Ensure business processes comply with government regulations, policies, and data protection standards.
Support audits, risk assessments, and governance reviews related to call centre operations.
Contribute to documentation, SOPs, and knowledge management practices.
Provide guidance and mentorship to junior business analysts.
Lead analysis workstreams in large-scale or cross-functional projects.
Promote best practices in business analysis and continuous improvement.
Bachelor’s degree in business administration, Information Systems, Management, Engineering, or a related field.
ExperienceMinimum 10 years of professional experience as a Business Analyst or similar role.
Extensive experience in Call Centre / Customer Service Operations, preferably within government, public sector, or large enterprise environments.
Proven experience working on CRM systems, call centre platforms, IVR, case management, and digital service channels.
Experience in managing complex stakeholders and large-scale transformation projects.
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