Senior Communications Specialist - Social Media Content Creator

Job Summary

Are you a passionate storyteller with a knack for creating captivating short-form video content? Dominion Energy is seeking a social-first content creator who lives and breathes platforms like Facebook, Instagram, YouTube Shorts, TikTok, and X (formerly Twitter). In this role, you will have the freedom to conceptualize, shoot, edit, and publish engaging content that aligns with our brand voice while feeling organic to each platform. We are looking for someone who has experience shooting and editing video content both on an iPhone and DSLR.

The ideal candidate will be able to help Dominion Energy move faster on social, create timely and trend-aware content, and bring attention to the moments, people, and partnerships that make our work matter. The role will be supporting brand channels across Instagram, Facebook, LinkedIn, X, and YouTube.

Responsibilities

• Work with a team of social strategies to ideate, shoot, and edit short-form video content (Reels, Shorts) that feels native to each platform.
• Create high-impact visuals – graphics, text overlays, and photography – that reflect the lives of our customers and employees.
• Track and pitch content ideas based on relevant social trends and cultural moments, while staying true to Dominion Energy’s voice.
• Collaborate with nonprofit and environmental organizations and community partners to co-create content that tells a shared story
• Step in when our internal video teams cannot, capturing quick-turn content from events, community activations, or daily operations
• Help continue to shift our feed from “informative” to “engaging and emotionally resonant”
• Confidently direct talent or appear on-camera when needed
• Travel to various locations in Virginia and South Carolina
• Move ideas from idea to execution with a nimble, real-time mindset—fueling reactive content that connects with culture, trends, and how audiences engage on each platform.

Required Knowledge, Skills, Abilities & Experience

Senior Communications Specialist – Social Media Content Creation: 5+ years of social content creation experience (brand, agency, or creator).

• Demonstrated ability to produce, edit, and publish short form video (using an iPhone and DSLR) and photography.
• Strong command of platform best practices (Meta, YouTube, X, LinkedIn, Reddit).
• Fluency with mobile-first editing tools as well as traditional desktop editing tools (Adobe Premiere or Final Cut Pro).
• Able to move fast, make smart creative decisions, and collaborate across teams.
• Clear understanding of what content drives audience engagement.
• Curiosity to learn more about energy industry.

Education Requirements

Degree or an equivalent combination of education and demonstrated related experience may be accepted in lieu of preferred level of education:

Bachelor

Preferred Disciplines: Journalism, Mass Communications

Other disciplines may be substituted for the preferred discipline(s) listed above

Licenses, Certifications, or Quals Description

Working Conditions

Other Working Conditions

Test Description