Senior Content & Social Media Strategist (Female) Software House Experience

Position: Senior Content & Social Media Strategist

About the Role

We are looking for a creative and content-focused professional to design and execute our digital content strategy. This role blends content strategy, hands-on content creation, and thought-leadership management for our executive leadership team. The ideal candidate will be comfortable working in a technology/software environment, skilled at simplifying technical concepts, and passionate about building engaging narratives that balance technical and non-technical themes.Key Responsibilities

• Content Strategy & Calendar: Develop and manage content calendars for company and executive leadership profiles, ensuring consistent, balanced publishing across LinkedIn, Medium, website blog, and newsletters.
• Executive Branding: Professionally manage and grow the LinkedIn presence of 4–5 leadership profiles, blending technical insights, industry commentary, and cultural highlights to build thought leadership.
• Company Presence: Oversee content for the company LinkedIn page, Medium publications, blogs, and newsletters to strengthen corporate branding and promote outsourcing, staff augmentation, and company culture.
• Content Creation: Create and oversee engaging posts, articles, and visuals (with designers where needed), tailored for the IT/software industry and professional B2B audience.
• Campaign Support: Collaborate with business development, HR, and marketing teams to align content with campaigns, recruitment efforts, and product/service launches.
• Performance Tracking: Analyze performance metrics, prepare reports, and continuously optimize strategies to improve reach, engagement, and conversions.
• Industry Awareness: Monitor industry trends and competitor activity to bring innovative approaches that strengthen brand positioning.

What Success Looks Like

• Executives consistently positioned as industry thought leaders.
• Company profiles and newsletters drive engagement and credibility for B2B campaigns.
• Balanced content mix (technical, non-technical, cultural) across all platforms.
• Measurable growth in reach, visibility, and brand engagement.

Requirements

• Bachelor’s degree in Marketing, Communications, IT, or a related field.
• 3–5 years of proven experience in content strategy and social media management, preferably in an IT/software house or B2B environment.
• Strong expertise in managing executive LinkedIn profiles and corporate pages.
• Excellent writing, editing, and storytelling skills with ability to simplify technical concepts.
• Familiarity with publishing platforms (LinkedIn Articles, Medium, newsletters, blogs).
• Strong knowledge of analytics, reporting, and content optimization tools.
• Ability to manage multiple projects and deadlines with minimal supervision.
• Strong communication and collaboration skills.

Job Type: Full-time

Work Location: In person