Senior Director, Digital Acceleration - Commercial

Focus, Scope, & Impact

• Digital Ordering is a key component of The Coca-Cola Company’s Future-Back Commercial Digital agenda. It includes scaling best-in-class eB2B coverage, adoption and UX/UI initiatives, developing Suggested Order capabilities across channels, leveraging customer loyalty & retention, implementing End-to-End eB2B2C use cases and leveraging CRM and GenAI for personalisation at scale for customers.
• Define a Digital Ordering strategy that drives 100% of our customers digitalized by 2030. Align the strategy and develop future-proof Digital Ordering capabilities with Bottling Partners.
• Ensure exponential acceleration of Digital transformation of our customers, by creating a physical ecosystem across Eurasia Middle East Operating Unit.
• Partner with Customer & Commercial Leadership Teams to design a future-proof Route-to-Market through a Physical ecosystem.
• Develop a seamless End-to-End Commerce ecosystem that creates value for Customers, Consumers, Partners and Coca-Cola System by integrating B2B and B2C digital platforms, and digitized cooling equipments.
• Anticipate and partner with key Bottlers to accelerate new capabilities that drive value and transform the way work is done today.
• Develop new revenue streams and business models that create accretive value to the core business and a positive network effect.
• Act as a key contributor to the global agenda as part of the extended Global Digital Ordering team.

Scope:

• Eurasia & Middle East OU: 25 markets, more than 3 bottlers, including 1 of the Top 10 bottlers worldwide.
• Short, Mid and long term (1 to 10 years)

Experience REQUIREMENTS

• 15+ years of Franchise leadership, Commercial & Business experience with savviness of the digital space with proven success records.
• Must have strong general management and strong business profile.
• System knowledge a must, also complex systems understanding.
• Understands how existing and future technologies may leverage Digital Ordering capabilities.
• Strategic thinking, ability to articulate and build shared vision.
• Demonstrated success leveraging data, converting to insights, understanding business implications, and utilizing to influence and gain alignment hence, drive business results.
• Proven ability to create use cases for business metrics.
• Strong ability to understand third-party partners capabilities and transform into growth opportunities.
• Skills to collaborate and align with a diverse set of stakeholders. Experience influencing others and delivering results cross-functionally.
• Experience working in cross-functional and cross-geographical teams.
• Bachelor’s degree in digital or business-related field required, MBA preferred.
• Entrepreneur mindset

Skills:

Agile Methodology; Microsoft Office; Communication; Tactical Planning; Stakeholder Management; Long Term Planning; Key Performance Indicators (KPI); Collaborative Leadership; Decision Making; Researching; Process Improvements; Waterfall Model; Storytelling