Senior Growth Marketing Specialist

Keeta, an independent brand of Meituan, is redefining food delivery across Hong Kong, Saudi Arabia, Brazil, and the Middle East. As we continue to scale rapidly in Qatar, building a strong campaign operations engine is critical to driving user growth and delivering a seamless customer experience.

We're looking for a Senior Growth Marketing Specialist to lead always-on and mega-sale campaign operations, driving order growth through strategic planning, cross-functional collaboration, and data-driven optimization.

What You'll Do

Campaign Planning & Execution:

• Lead the planning and operation of the platform's always-on marketing calendar, covering both brand and category initiatives.

• Own end-to-end campaign execution including setup, onsite placements, and performance optimization to drive order growth.

Strategy & Growth:

• Independently design campaign strategies and collaborate with Commercial/Merchant and Marketing teams to amplify brand voice, acquire new users, and improve conversion.

• Continuously optimize promotion and incentive structures (platform-funded and merchant-funded) to improve conversion efficiency and ROI.

Mega-Sales & Seasonal Campaigns:

• Drive execution of platform-level mega-sales and seasonal campaigns in Qatar (e.g., Ramadan, Eid, Qatar National Day).

• Co-design local mechanics and resource plans — subsidies, merchant supply, fulfillment readiness, communication rhythm — to hit peak order targets.

Insights & Playbook Development:

• Leverage strong local market understanding and user insights to identify growth opportunities.

• Build reusable operating playbooks for different segments and scenarios, accumulating long-term market learnings.

Analytics & Optimization:

• Track campaign performance with strong analytical rigor; run timely iterations and post-campaign reviews to ensure targets are met.

Cross-Functional Collaboration:

• Work efficiently across Marketing, Commercial/Merchants, Delivery/Operations, and Product teams; be accountable for campaign results.

What We're Looking For

• Bachelor's degree or above with 6–10+ years of experience in Marketing Campaigns, Growth Marketing, Trade Marketing, E-commerce Operations, or related roles.

• Strong familiarity with the Qatar market and ability to work effectively with local merchants and partners.

• Proven experience leading end-to-end large-scale seasonal/peak campaigns in Qatar (e.g., Ramadan, Eid, Qatar National Day), including mechanics design, onsite placement planning, merchant funding alignment, and post-campaign review.

• Strong logical thinking and data capabilities; able to define metrics, monitor performance, and drive decisions through data; SQL is a plus.

• Strong cross-functional collaboration and complex project management skills; experience landing large-scale integrated campaigns preferred.

• Fluent in English and Arabic.

• Local ecosystem exposure (merchant/partner network) is highly preferred.

Why Join Keeta?

🌍 Fast-growing industry leader – Be part of a rapidly scaling O2O platform shaping the future of delivery in Qatar.

📊 High ownership & impact – Drive meaningful growth through structured campaign operations in a rapidly growing overseas market.

🚀 Growth opportunities – Gain comprehensive exposure to the full food delivery business model across cross-functional teams.

🤝 Collaborative environment – Supportive, learning-oriented team that values practical results and professional development.