Senior Marketing Associate

JOB_REQUIREMENTS

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Employment Type

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Company Location

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Salary

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Bengaluru, Karnataka, India

Job Type

Full Time

About the Role

Key Responsibilities:
Brand Management: 
Own the brand portfolio strategy, including positioning, messaging, and adoption ladders. 
Develop and manage customer journeys that map awareness, consideration, trial, and adoption stages. 
Create adoption ladders to drive progression of healthcare providers (HCPs) through the engagement funnel. 
Define and refine the channel mix strategy, ensuring the right channels and sequencing are used for maximum impact. 
Build comprehensive brand marketing plans aligned with business goals and customer needs. 
Track and report on brand health metrics, customer engagement, and adoption rates.
Omnichannel Campaign Strategy & Execution: 
Translate brand objectives into integrated omnichannel strategies across digital, email, social, search, programmatic, and in-field channels. 
Work with content and creative teams to ensure campaign assets are aligned to brand positioning and compliant with pharma regulations. 
Implement personalization and segmentation tactics using marketing automation platforms.
Project & Campaign Management: 
Manage end-to-end execution of omnichannel campaigns across the brand portfolio. 
Build and maintain project timelines, budgets, and deliverables. 
Coordinate cross-functional teams and external partners to ensure smooth deployment. 
Monitor campaign performance and implement real-time optimizations.
Insights & Optimization: 
Partner with analytics teams to assess channel performance, customer engagement, and ROI. 
Use insights to refine customer journeys, adoption ladders, and channel mix strategies. 
Provide recommendations to leadership for portfolio-level decision-making. 
Compliance & Best Practices: 
Ensure all brand and campaign activities comply with pharmaceutical regulations (FDA, HIPAA, etc.). 
Stay current on omnichannel innovations, competitor strategies, and industry best practices.
Qualifications: 
4-5 years in marketing/brand management, with direct experience in the US pharmaceutical or healthcare industry. 
Demonstrated expertise in developing customer journeys, adoption ladders, and channel mix strategies. 
Hands-on experience managing omnichannel campaign execution for US HCP or patient engagement. 
Skills: 
Strong understanding of US pharma marketing dynamics, including compliance and regulatory frameworks. 
Ability to balance strategic brand ownership with practical project execution. 
Proficiency in marketing automation tools (e.g., Salesforce Marketing Cloud, Adobe Campaign) and analytics platforms. 
Excellent communication, organizational, and analytical skills.
Education: 
Bachelor’s degree in Marketing, Business, Communications, or related field. 
Certifications in digital marketing, brand management, or project management are a plus.

Requirements

Key Responsibilities:

Brand Management:

 Own the brand portfolio strategy, including positioning, messaging, and adoption ladders.

 Develop and manage customer journeys that map awareness, consideration, trial, and adoption stages.

 Create adoption ladders to drive progression of healthcare providers (HCPs) through the engagement funnel.

 Define and refine the channel mix strategy, ensuring the right channels and sequencing are used for maximum impact.

 Build comprehensive brand marketing plans aligned with business goals and customer needs.

 Track and report on brand health metrics, customer engagement, and adoption rates.

Omnichannel Campaign Strategy & Execution:

 Translate brand objectives into integrated omnichannel strategies across digital, email, social, search, programmatic, and in-field channels.

 Work with content and creative teams to ensure campaign assets are aligned to brand positioning and compliant with pharma regulations.

 Implement personalization and segmentation tactics using marketing automation platforms.

Project & Campaign Management:

 Manage end-to-end execution of omnichannel campaigns across the brand portfolio.

 Build and maintain project timelines, budgets, and deliverables.

 Coordinate cross-functional teams and external partners to ensure smooth deployment.

 Monitor campaign performance and implement real-time optimizations.

Insights & Optimization:

 Partner with analytics teams to assess channel performance, customer engagement, and ROI.

 Use insights to refine customer journeys, adoption ladders, and channel mix strategies.

 Provide recommendations to leadership for portfolio-level decision-making.

 Compliance & Best Practices:

 Ensure all brand and campaign activities comply with pharmaceutical regulations (FDA, HIPAA, etc.).

 Stay current on omnichannel innovations, competitor strategies, and industry best practices.

Qualifications:

 4-5 years in marketing/brand management, with direct experience in the US pharmaceutical or healthcare industry.

 Demonstrated expertise in developing customer journeys, adoption ladders, and channel mix strategies.

 Hands-on experience managing omnichannel campaign execution for US HCP or patient engagement.

 Skills:

 Strong understanding of US pharma marketing dynamics, including compliance and regulatory frameworks.

 Ability to balance strategic brand ownership with practical project execution.

 Proficiency in marketing automation tools (e.g., Salesforce Marketing Cloud, Adobe Campaign) and analytics platforms.

 Excellent communication, organizational, and analytical skills.

Education:

 Bachelor’s degree in Marketing, Business, Communications, or related field.

 Certifications in digital marketing, brand management, or project management are a plus.

About the Company

Cigres Technologies Private Limited is a technology consulting and services company that focuses on helping clients resolve their significant digital problems and enabling radical digital transformation using multiple technologies on premise or in the cloud. The company was founded with the goal of leveraging cutting-edge technology to deliver innovative solutions to clients across various industries.

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