Senior Marketing Executive

About the Job:

The Senior Marketing Executive will play a pivotal role in driving the marketing strategy for corporate services at Nayatel and managing relationships with international clients . This position requires a strategic thinker who can design and execute comprehensive marketing campaigns, foster client relationships.

The ideal candidate will have a strong background in digital marketing, social media management, and client relationship management, with the ability to align marketing efforts with business goals and customer needs.

Job Description:

• Develop and execute comprehensive marketing strategies to promote Nayatel’s corporate services and solutions, targeting both domestic and international audiences.
• Lead corporate services marketing initiatives, ensuring alignment with Nayatel’s brand identity and business objectives.
• Manage international clients , including onboarding, retention, and upselling efforts, to ensure long-term partnerships.
• Design and implement dynamic digital marketing campaigns across platforms like LinkedIn, Facebook, Google Ads, and email marketing to drive traffic, generate leads, and convert them into successful sales.
• Monitor, analyze, and report on key performance metrics (e.g., social media analytics, lead conversion rates, ROI) to optimize campaign performance and enhance results.
• Collaborate closely with the design team to create impactful visuals and advertisements that resonate with corporate and international audiences.
• Work with cross-functional teams (sales, product, customer support) to ensure exceptional customer experiences and seamless project delivery.
• Stay informed about industry trends and competitor activities, providing actionable insights to guide strategic decision-making.
• Partner with influencers, brand ambassadors, and corporate clients to expand reach, amplify brand awareness, and drive engagement.
• Utilize data-driven insights to refine sales strategies, improve marketing effectiveness, and identify growth opportunities.
• Prepare detailed reports on campaign success, sales progress, and client feedback for management review.
• Conduct thorough market research to identify trends, customer needs, and opportunities, while performing regular competitor analysis to assess strengths, weaknesses, and potential areas for growth.

Requirements:

• Bachelors degree in Marketing, Communications, Business Administration, or a related field .
• Minimum of 2–4 years of experience in marketing, preferably in corporate services or B2B marketing.
• Proven success in managing social media accounts and executing digital marketing campaigns.
• Experience in client relationship management , particularly with corporate or international clients.
• Proficiency in CRM tools such as HubSpot and Salesforce for effective client relationship management.
• Familiarity with digital marketing platforms like Google Ads, Facebook Business Suite, LinkedIn Ads, and email marketing tools (e.g., Mailchimp).
• Strong understanding of social media analytics tools , including Meta Business Suite, Meta Pixel, and Google Analytics.
• Knowledge of current social media trends and emerging digital marketing strategies.
• Advanced skills in MS Office , particularly Excel (for data analysis) and PowerPoint (for presentations).
• Excellent written and verbal communication skills , with the ability to engage corporate and international audiences.
• A creative mindset with a keen eye for design and attention to detail.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Experience in international market dynamics and cross-cultural communication is a plus.

Why Nayatel?

We provide:

• Challenging environment
• Open Door Policy
• Respect, dignity, and protection
• Training, mentoring, and coaching in soft and hard skills to transform you as a future leader
• Representation in external forums (University lecturers, advisory boards, etc.)
• Excellent rewards for out of the box thinker, doers, and implementers
• Equal opportunity, and merit

Hiring Procedure:

• CV shortlisting
• Initial interview
• IQ/Personality Assessment Tests
• Final interview
• Medical Screening
• Joining