Senior Marketing Manager

About the Role : Responsible for overseeing and directing any possible marketing efforts in order to drive sales and build brand awareness.

Responsibilities :

• Defining Marketing, brand and product mix strategies.
• Review current marketing and product trends to determine the effectiveness of strategies.
• Allocate and plan the marketing budget.
• Collaborate with VP to make decisions regarding the budget and the direction of the brand.
• Direct to create and maintain a successful brand and image that attracts customers to the product or service.
• Improve total and top of mind brand awareness.
• Coordinate with the sales team for integrated sales and marketing plans to achieve market growth.
• Identify and engage market research, media, or other marketing agencies for generating market intelligence.
• Guide the market research teams in identifying key customer and product related feedback and information from the market.
• Grow, develop and uplevel the team by defining performance standards, strategy, and evolving the team to scale.
• Establishing strategies for the product mix.

Qualifications :

• Bachelor’s Degree in Marketing, or other relevant studies.

Experience :

• 8+ years of experience in Marketing, preferably in FMCG or consumer products.

Required Skills :

• Strong leadership and communication skills.
• Strong ability to collect, analyse, and interpret different types of data.
• Strong project management skills.
• Strong understanding of marketing strategies & tactics.
• Fluency in both Arabic and English languages.
• Excellent written and verbal communication skills.