Senior Marketing Manager

About Us

Lands & Homes India Pvt. Ltd. is building India’s first AI-powered property search engine and real-estate marketplace—helping buyers and renters discover the right homes while enabling builders, agents, and owners to generate qualified leads. We’re product-first, data-driven, and moving fast.

Role Summary

We’re looking for a Social Media Manager who can own our multi-channel presence end-to-end—strategy, content, distribution, and analytics. You’ll turn product updates, properties, builder partnerships, and market insights into scroll-stopping content that drives awareness, trust, and qualified traffic/leads.

Location: BengaluruEmployment: Full-time

What You’ll Do

• Strategy & Planning

• Build monthly/quarterly social strategy aligned to growth goals (reach → engagement → traffic → leads → sign-ups)
• Define channel roles (LinkedIn, Instagram, YouTube/Shorts, Facebook, X, Threads; optional: WhatsApp Communities & Telegram).
• Own the content calendar: brand pillars, campaign themes, posting cadence, UGC/creator collabs.

• Content & Creative

• Produce platform-native content (reels, carousels, shorts, static posts, stories, polls, long-form captions).
• Write clear, on-brand copy; maintain tone consistency across all assets.
• Brief and manage designers/video editors; maintain brand kit compliance.

• Distribution & Community

• Publish, schedule, and A/B test posts; optimize thumbnails, hooks, hashtags, and timing.
• Engage daily: comments, DMs, groups, builder/agent spotlights, creator/SME partnerships.
• Coordinate with Growth for performance creatives and with Sales for builder campaigns.

• Performance & Reporting

• Track KPIs per channel; build weekly dashboards and monthly insights reports.
• Run experiments (hooks, formats, offers) and iterate based on data.
• Manage UTM discipline; attribute traffic and leads from social to website/app.

• Compliance & Ops

• Ensure property visuals/copy meet brand and regulatory guidelines (RERA/GST mentions where required).
• Maintain an organized asset library and version control.

Must-Have Qualifications

• 3–5 years in social media marketing; at least 1 year handling brand accounts (real estate, proptech, fintech, consumer apps, or marketplaces preferred).
• Demonstrated ability to grow Application users/channels from 0→1 and 1→n with measurable results.
• Strong short-form video + carousel storytelling; confident writing
• Hands-on with analytics and experimentation; comfortable owning weekly numbers.
• Excellent written English; familiarity with Indian real-estate lingo and buyer psychology.

Good-to-Have

• Prior experience marketing real-estate projects (builder launches, site-visit drives, lead-gen campaigns).
• Knowledge of city-specific housing trends (Bengaluru, Mumbai, Hyderabad, Chennai, etc.).
• Basic design/video skills.
• Experience with creators/influencers, B2B (builder/agent) narratives, and employer branding.

Success Metrics (KPIs/OKRs)

• Reach & Growth: Sign-ups, app downloads, traffic, followers, impressions, view-through rate, content saves/shares.
• Engagement: ER% by post and by channel, comments, community interactions.
• Traffic & Leads: Sessions from social (via UTM), CTR to PDPs/LPs, qualified leads generated.
• Velocity & Quality: Posts/week per channel, creative turnaround time, brand consistency score.

What We Offer

• Impact on a national-scale consumer product in hyper-growth mode.
• Ownership, fast feedback loops, and a builder-friendly culture.
• Competitive salary + performance bonus;
• Hybrid work (Bengaluru) with flexible hours when campaigns demand.

How to Apply:-

Job Types: Full-time, Permanent

Pay: ₹75,000.00 - ₹140,000.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Health insurance
• Internet reimbursement
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person