Senior Marketing Manager

Carter Murray is excited to be working alongside a prestigious event services organisation here in Dubai for a Senior Marketing Manager to join their team.

The Senior Marketing Manager will be responsible for the delegate marketing function across a portfolio of high-profile events. The ideal candidate will have experience in database management and its application in digital marketing. You'll ideally have developed integrated campaigns to drive delegate attendance.

Key Responsibilities

• Conduct audience research and segmentation to inform campaign strategy
• Support the identification and execution of partnerships
• Contribute to the hygiene of delegate marketing databases
• Ensure data quality of the database
• Collaborate with CRM and IT teams
• Draft and execute multi-channel delegate acquisition campaigns
• Support A/B testing and continuous optimisation
• Track and report campaign performance
• Ensure campaign delivery

Key Requirements

• Bachelor's Degree
• 5+ years of experience in event marketing
• Experience in campaign development and analysis
• Strong understanding of audience segmentation
• Familiarity with CRM and marketing automation platforms (Salesforce, Hubspot, Marketo etc).