Senior Media Buyer

AlGooru is searching for outstanding Growth talents!

We're hiring a Senior Media Buyer

Who Are We ❓

AlGooru is the leading private tutoring platform in Saudi. We're the first licensed by the National E-Learning Center (NELC), and we're renowned for providing tech-enabled tailored educational support to students of all ages and levels (K-12, university, and professionals).

We've been backed by various local, regional, and international investors including Constructor Capital, Plug & Play Ventures, Techstars, KAUST, Hub71, family offices, and others.

A Fun Fact about AlGooru is that its name derives from “Guru,” a Sanskrit word meaning a mentor, guide, expert, or master.

The Role Highlights

Main Responsibilities:

• Strategizing and executing digital campaigns to recruit and activate customers across all stages of the sales funnel (new user acquisition, current user activation, optimizing drop-offs), and achieving overall sales targets.
• Optimizing campaigns for maximum return on investment (ROI) by analyzing data and implementing data-driven strategies.
• Leading the development and execution of a comprehensive measurement framework to track campaign performance and measure success against KPIs.

A Day In Your Life:

Campaign Strategy & Execution:

• • Develop data-driven performance marketing strategies aligned with overall business goals.
  • Plan, execute, and manage paid advertising campaigns across various digital channels (Search Engine Marketing (SEM), Display Advertising, Social Media Advertising, etc.).
  • Conduct A/B testing to optimize campaign elements for improved performance (targeting, messaging, creatives).
  • Collaborate with the creative team to ensure consistent brand messaging across campaigns.

Data Analysis & Reporting:

• • Implement and maintain a robust measurement framework to track campaign performance.
  • Analyze campaign data to identify trends, opportunities for improvement, and areas for optimization.
  • Regularly generate reports to communicate campaign performance to stakeholders, including key performance indicators (KPIs) and return on ad spend (ROAS).
  • Translate data insights into actionable recommendations to improve campaign performance.

Campaign Management & Optimization:

• • Continuously monitor campaign performance and make adjustments as needed to optimize results.
  • Identify and troubleshoot campaign issues to ensure smooth campaign delivery.
  Stay up-to-date on industry trends and best practices in performance marketing.
  

You’re the Senior Media Buyer we’re looking for if you have:

• 3-5 years of experience in performance marketing, media buying, or a similar role
• Proficiency in media planning and buying tools and software
• Expertise in data analysis and reporting tools (Google Analytics 4, Google Data Studio, etc.)
• Familiarity with UxCam or similar product analysis partners
• Experience with A/B testing methodologies
• Strong understanding of marketing attribution models
• Solid understanding of target audience demographics and market research techniques
• Strong analytical and problem-solving skills
• Strong data-driven decision-making skills
• Excellent communication and presentation skills

Our application process:

• Screening & Intro Call (5-10 mins)
• Chemistry Interview (15-30 mins)
• Technical Interview 1 (30-60 mins)
• Technical Interview 2 (30-60 mins)
• Offer extended to successful candidates

What We Offer You❗

At AlGooru, we offer fair and competitive pay, scalable benefits, rewards, and perks, reflecting our commitment to inclusivity and access for all. Enjoy:

• Work from Anywhere
• No clocking in/out
• Learn and expense on us!
• AlGooru Library
• Vibrant Startup Culture
• Fast Promotions (like really fast)
• Coaching & Entrepreneurial Bytes

How to gain extra Gooru points❓

• Demonstrate your entrepreneurial, hustling, and energetic spirit
• Prove your ability to take full ownership of your role without the need to be micromanaged
• Conduct proper research about AlGooru prior to your interviews with us; we love people who already know about us.
• Be extra organized… like extra…