Senior officer – Integrated Marketing (Retail Partnership , Offline)

Job Summary:

One of the Premium-Retail operations in Dubai is seeking out for a competent professional for their marketing department who will be responsible for developing, executing, and optimizing comprehensive marketing strategies focused on driving foot traffic and sales within our clients retail stores and through various offline channels. This role requires a strategic thinker with a strong understanding of consumer behaviours in a retail environment, capable of translating business objectives into impactful marketing initiatives.

Key Responsibilities:

• Execute integrated marketing campaigns across OOH, radio, print, and in-store channels
• Coordinate mall partnerships, activations, and retail promotions
• Manage end-to-end campaign rollout including agency briefing, artwork approvals, and vendor coordination
• Support events, PR activations, and new collection launches
• Align CRM and social media content with commercial campaigns
• Track campaign performance and prepare monthly marketing reports
• Manage retail marketing collateral and ensure brand consistency across stores
• Collaborate cross-functionally with brand, operations, and e-commerce teams
• Monitor, analyze, and report on the performance of all offline marketing campaigns, providing insights and recommendations for continuous improvement.
• Work cross-functionally with product, sales, and digital marketing teams to ensure a cohesive and consistent brand message across all customer touchpoints.
• Contribute to the development of brand guidelines and ensure consistent brand representation across all offline marketing materials.
• Identify and implement innovative approaches to enhance customer engagement and loyalty within the retail environment.
  
  Required Candidate Profile :
• 3-5 years of marketing experience (retail, fashion, lifestyle, or agency background preferred)
• Strong exposure to offline marketing, mall activations, and partnerships
• Experience in integrated campaigns (offline + CRM + digital coordination)
• Excellent stakeholder and vendor management skills
• Highly organized with strong execution capabilities
• Proficiency in Excel and PowerPoint
• UAE market experience is highly preferred