Senior Performance Marketer

Join the Zing Pakistan Team!

Zing Pakistan is looking for a Senior Performance Marketer with 2–4 years of hands-on experience to lead and optimize our digital campaigns across multiple platforms and drive measurable brand growth.

Key Responsibilities:

• Manage and oversee all digital marketing and social media platforms, including content planning, scheduling, optimization, and distribution (Facebook, Instagram, TikTok, Snapchat, etc.)
• Develop and execute performance marketing campaigns focused on increasing sales, engagement, and brand awareness
• Monitor and manage Zing’s online presence, ensuring consistent brand identity and audience engagement
• Analyze campaign performance using tools like Google Analytics, Ads Manager, and platform insights to optimize strategies
• Set clear KPIs and ensure achievement of ROI-driven marketing goals
• Collaborate with creative teams on content creation, including product visuals, fashion shoots, videos, and ad creatives
• Stay updated with fashion, fragrance, and digital marketing trends to keep campaigns fresh and competitive
• Track customer sentiment, reviews, and brand reputation across digital channels

Required Skills:

• Strong hands-on experience with Google Ads, Meta Ads Manager, TikTok Ads, and Snapchat Ads
• Proven expertise in performance marketing with a strong focus on conversions and sales
• Experience in content creation, social media copywriting, and campaign execution
• Familiarity with design tools like Adobe Photoshop, Lightroom, and video editing software (e.g., Premiere Pro)
• Strong analytical mindset with the ability to interpret data and optimize campaigns
• Creative thinker with excellent communication and storytelling skills
• Ability to work independently and as part of a fast-paced team
• Good understanding of fashion, lifestyle branding, and consumer behavior
• Experience working with clothing brands, perfumes, or physical product-based businesses is highly preferred

Education & Experience:

• Bachelor’s degree in Marketing or a relevant field
• Certifications in Digital Marketing are a plus
• 2–4 years of relevant experience with a proven track record of successful campaigns

Experience:

• Performance Marketing: 2 years (Required)

Location:

• Lahore (Required)

Work Location: In person