Senior Performance Marketer - Karachi

About Company:

We Enum Digital ( Digits that Define Growth ) are a fast-growing and well-reputed Dubai's 1st Digital Experiential Marketing Agency. We Activate Businesses & Brands for Digital Change and help Global Organizations and Businesses procure cost-effective, reliable, and world-class software solutions, digital designs, and marketing services. At Enum Digital, we confidently deliver the customer desired figures in terms of engagement, leads, and sales. Working from offices in Dubai, Muscat, Middletown, & Karachi. Our team of 100+ full-time staff specializes in delivering Top-Class Digital Services.

Website: https://enumdigital.com/

LinkedIn: https://www.linkedin.com/company/enumdigital/

Job Description & Responsibilities:

A dynamic web and digital design, development, and marketing agency seeks an enthusiastic Digital Marketing Manager to oversee client accounts, engage in hands-on digital marketing initiatives, and contribute to crafting compelling pitch decks for potential clients.

Brand Building, Strategy and Positioning / Creative ideas and conceptualization:

• Framework & Strategy - Omni Channel
• Objectives & KPI’s
• Focus Groups & Sampling
• Social Channels Re-positioning
• Contribute ideas during strategic and conceptual brainstorming sessions.
• Competitor Analysis
• Defining USPs
• Research & Campaign Designing
• Mystery Shopping
• Audience Definition
• Campaign Development

Social Media Paid Management:

• Channels ( FB, IG, Tiktok, Linkedin, etc )
• Targeted Advertising
• Audience Building
• Ads / Artworks - Compelling Ad Creatives
• Conversion-Optimized Landing Pages
• Multiple Campaigns
• Campaign type ( brand awareness, engagement, conversion, lead generation, traffic, etc)
• Localized Campaigns
• Remarketing Campaigns
• Influencer Paid Collaborations
• Customer Testimonials/Reviews
• Promotional Offers and Discounts
• Engagement and Community Building
• Copywriting - Content Creation
• Call-to-Action (CTA) Optimization
• A/B Testing & Optimization
• Campaign Mgmt ( Bidding, etc )
• Tracking, Analytics & Integrations
• Continuous Optimization

Google Ads / Performance Marketing / PPC / Search Campaign:

• Google Shopping
• Google Search
• Google Display
• Google Display Retargeting
• YouTube Ads
• Competitor Traffic Analysis ( Paid, Social, Organic, Specific Pages )
• Audience Building
• A/B Testing & Optimization
• Landing Pages
• Ads / Extensions
• Campaign Structure
• Creatives
• Audience Building
• Campaign Mgmt ( Bidding, A/B Testing, etc )
• Tracking, Analytics & Integrations
• Optimization
• Continuous Optimization

SKILLS / REQUIREMENTS / QUALIFICATIONS:

• Bachelor's degree in Marketing, Business, or equivalent experience.
• Proven experience in brand management within an IT, Marketing, or Advertising agency.
• Proficiency in Canva for creating visually appealing proposals, presentations, and designs.
• Exceptional written and verbal communication skills in English.
• Excellent knowledge of MS Office
• Strong content writing skills with the ability to craft compelling and concise messaging.
• Proven track record of successful brand development and management.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of AI tools or prompts will be preferred.
• Thorough understanding of marketing and negotiating techniques
• Fast learner and passion for sales
• Self-motivated with a results-driven approach
• Aptitude in delivering attractive presentations

RESPONSIBILITIES:

• Develop and implement brand strategies to enhance brand visibility and awareness.
• Create and execute marketing campaigns to promote client brands across various platforms.
• Utilize Canva to create compelling proposals, presentations, and designs that resonate with clients.
• Maintain effective communication and coordination with clients, ensuring their needs and expectations are met.
• Write concise and engaging content for various marketing materials, including website copy, social media posts, and email campaigns.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and consistency across all channels.
• Monitor and analyze brand performance metrics, providing insights and recommendations for improvement.
• Stay updated on industry trends and emerging technologies to enhance brand strategies.

Experience:

• Google AdWords: 3 years (Preferred)
• Social Media Paid ( Meta, Tiktok, Linkedin, Snapchat ): 3 years (Preferred)

Job Type: Full-time

Pay: Rs130,000.00 - Rs180,000.00 per month

Application Question(s):

• Do you have experience working with a Digital Marketing Agency? If Yes, how many years?

• How many years of work experience do you have with Google Ads?

• How many years of work experience do you have with Paid Social Media Advertising?

• What is your current proven salary?

• What is your expected salary?

• How soon you can join?

• Please share your portfolio or successful case studies at hr@enumdigital.com

Work Location: In person