Senior Performance Marketing Specialist – Google Ads & Meta Ads

About Us
Byte Stream Digital is a results-driven digital marketing agency specializing in e-commerce growth for US-based brands. We manage high-budget advertising accounts and focus exclusively on measurable outcomes – purchases, revenue, and ROAS. We're looking for an elite performance marketer who thrives on data, strategy, and scaling brands profitably across all major advertising platforms. Who We're Looking For
We need a battle-tested performance marketer who has managed $10M+ ad spend across Meta, Google, and TikTok platforms. You're not just someone who "runs ads" – you're a strategist who understands the full customer journey, attribution models, and how to scale profitably in the competitive US e-commerce landscape.
This role is NOT for you if:

• You focus on vanity metrics (reach, impressions, clicks)
• You've only worked with local/regional brands
• You rely on "boosting posts" as your Meta strategy
• You haven't worked with TikTok's commerce ecosystem

This role IS for you if:

• Your dashboards show Purchases, ROAS, CPA, and Revenue
• You've scaled US e-commerce brands from 6-figures to 7-figures
• You've built and managed TikTok Shops and Meta Shops from scratch
• You speak fluent "conversion optimization" across all platforms

Core Responsibilities
Meta Ads (Facebook & Instagram)

• Build and execute full-funnel conversion campaigns (TOF, MOF, BOF) with proven scaling strategies
• Implement and troubleshoot Conversions API (CAPI) for accurate server-side tracking
• Generate detailed CAPI health reports and ensure proper event matching
• Manage catalog sales, dynamic retargeting, and Advantage+ shopping campaigns
• Conduct creative testing frameworks (hooks, angles, formats) with statistical significance
• Optimize for Purchase events with target ROAS/CPA goals

Meta Shop & Commerce Manager

• Set up and configure Meta Shops (Facebook & Instagram Shops) from scratch
• Manage product catalogs, collections, and checkout experiences
• Integrate Meta Shop with Shopify/WooCommerce for seamless sync
• Handle shop policies, shipping settings, and payment configurations for US market
• Troubleshoot catalog issues, disapprovals, and policy violations

Google Ads

• Set up and optimize Search campaigns with proper keyword architecture (SKAGs, STAGs, or modern structures)
• Build high-performing Shopping Ads with optimized product feeds via Google Merchant Center
• Launch and scale Performance Max (P.MAX) campaigns with asset group segmentation
• Implement advanced bidding strategies (tROAS, tCPA, Max Conversion Value)
• Manage audience signals, exclusions, and search term optimization
• Work with US-specific targeting, seasonality adjustments, and competitive analysis

TikTok Ads

• Create and manage full-funnel TikTok advertising campaigns for US audiences
• Set up In-Feed Ads, Spark Ads, Collection Ads, and Dynamic Showcase Ads
• Implement TikTok's Smart Performance Campaigns and automated bidding
• Optimize for conversions (Add to Cart, Initiate Checkout, Purchase)
• Develop creative strategies aligned with TikTok's native content style
• Manage audience targeting, lookalikes, and retargeting campaigns

TikTok Shop Setup & Management

• Set up TikTok Shop for US market from scratch (Seller Center configuration)
• Manage product listings, pricing, inventory, and shipping templates
• Handle TikTok Shop policies, compliance, and approval processes
• Integrate TikTok Shop with Shopify/WooCommerce
• Set up and manage TikTok Shop Ads (Product Shopping Ads, LIVE Shopping Ads)
• Coordinate with creators/affiliates for TikTok Shop promotions

Reporting & Analytics

• Create comprehensive weekly/monthly performance reports across all platforms
• Set up proper attribution models and conversion tracking (GA4, GTM, CAPI, Events API)
• Analyze customer acquisition costs and lifetime value metrics
• Provide actionable insights and scaling recommendations
• Cross-platform performance analysis and budget allocation recommendations

Requirements
Experience & Track Record
4-5 years of hands-on experience managing Meta Ads, Google Ads & TikTok Ads
Proven experience with US-based e-commerce brands (Fashion, Beauty, CPG, or similar)

• Must have managed accounts with $10M+ total ad spend
• Demonstrated experience setting up TikTok Shops and Meta Shops
• Portfolio showing Purchase-focused results (ROAS, Revenue, CPA – screenshots required)

Technical Skills

• Expert-level Meta Business Manager, Commerce Manager & Ads Manager
• Expert-level Google Ads (Search, Shopping, P.MAX)
• Expert-level TikTok Ads Manager and TikTok Seller Center
• Strong knowledge of Meta Pixel, Conversions API (CAPI) setup and troubleshooting
• Strong knowledge of TikTok Pixel and Events API implementation
• Proficiency in Google Merchant Center and product feed optimization
• Experience with Google Tag Manager, GA4, and pixel debugging across all platforms
• Understanding of iOS 14.5+ attribution challenges and solutions
• Experience with shop setup, catalog management, and commerce policies

Job Type: Full-time

Pay: Rs80,000.00 - Rs100,000.00 per month

Work Location: In person