Senior Product Owner Onboarding NeoBiz (Mashreq Digital Bank Pakistan Limited)

Job Purpose

As the Senior Product Owner for Onboarding, you will be responsible for driving the strategy, vision, and execution of our customer onboarding product. You will lead cross-functional teams to design, build, and optimize a frictionless, secure, and delightful onboarding journey for customers—from initial sign-up to full account activation. The role requires strong leadership, excellent communication skills, and the ability to balance customer needs with business goals in a fast-paced, agile environment.

Key Result Areas

• Product Strategy & Vision: Define and communicate the product vision and strategy for the onboarding process. Ensure alignment with the overall business goals, customer needs, and regulatory requirements.
• Roadmap Ownership: Develop and maintain a clear, actionable product roadmap for onboarding features, including timeline management, prioritization, and cross-functional coordination.
• User-Centric Design: Champion a customer-centric approach, focusing on designing seamless, intuitive onboarding experiences that are optimized for user engagement and retention.
• Cross-Functional Collaboration: Work closely with UX/UI designers, engineering teams, compliance officers, and data analysts to build and deliver high-quality onboarding features and enhancements.
• Stakeholder Management: Communicate product priorities, timelines, and progress to senior stakeholders, including executives and department heads. Act as the primary point of contact for onboarding-related initiatives.
• Agile Product Delivery: Lead and participate in agile ceremonies (e.g., sprint planning, reviews, retrospectives) and work closely with development teams to ensure timely and efficient delivery of features.
• Continuous Improvement: Analyze product performance through customer feedback, metrics, and A/B testing. Identify opportunities to enhance the onboarding process, reduce friction, and improve conversion rates.
• Regulatory & Security Compliance: Work with legal and compliance teams to ensure onboarding processes comply with relevant financial regulations, data privacy standards, and security requirements.
• Customer Insights & Data-Driven Decisions: Use data analytics, customer research, and testing to inform decision-making and identify areas for optimization or new features.
• Team Leadership & Mentorship: Provide guidance to junior product owners, supporting their professional growth and ensuring best practices are followed across product teams.

Operating Environment, Framework and Boundaries, Working Relationships

1. A rigorous, data- driven, and highly analytical mindset proven track record of growing, scaling the business KPIs
2. Advanced understanding of optimizing and improving customer journey
3. Experience of leading and working with cross functional teams to deliver common objectives

Problem Solving

1. Ability to handle challenges and multi-task.
2. Ability to work coherently with teams engaged with different priorities.

Decision Making Authority & Responsibility

Ability to see the big picture, join the dots and align all stakeholders towards flawless execution. The candidate should be able to demonstrate the ability to understand business goals and optimize campaigns to deliver desired results.

Knowledge, Skills and Experience

• Degree in Marketing or related field with 4-5 years experience
• Experience in in banking / financial industry with focus on customer acquisition, strategy, design, implementation etc.