Senior Sales Manager

KEY RESPONSIBILITIES, ACCOUNTABILITIES AND ACTIVITIES

General

Commercial & Strategic Leadership

· Lead the execution of GBI’s sales strategy across assigned channels and accounts, ensuring alignment with overall business objectives.

· Own and grow key strategic accounts, negotiating commercial terms, listings, and long-term partnership agreements.

· Drive sustainable revenue growth, market share expansion, and brand visibility across On-Trade and selected Off-Trade channels.

· Identify new market opportunities, emerging trends, and whitespace for portfolio expansion.

Sales Performance & Profitability

· Own sales forecasting, budgeting, pricing strategies, and P&L performance.

· Monitor sales performance, pipeline health, and account productivity using CRM and BI tools.

· Drive margin optimization through disciplined pricing, promotional planning, and cost control.

· Ensure delivery against volume, revenue, and profitability targets.

Execution & Market Presence

· Oversee promotional, sponsorship, and activation activities in collaboration with Business Managers and Brand Teams.

· Ensure high-quality execution of brand standards and POS placement across accounts.

· Coordinate distributor activities, including listings, staff training, activations, and field execution.

· Ensure compliance with Bahrain market regulations, licensing requirements, and company policies.

Leadership & Stakeholder Management

· Provide leadership, coaching, and performance guidance to assigned sales team members.

· Foster a high-performance, collaborative sales culture focused on accountability and results.

· Act as a senior commercial interface with distributors, hotel groups, key accounts, and internal stakeholders.

· Share best practices, market intelligence, and commercial insights with senior management.

Reporting & Insights

· Deliver accurate weekly and monthly reports on sales results, forecasts, pipeline, competitor activity, and market insights.

· Provide strategic recommendations based on market data, customer feedback, and performance analysis.

· Report competitor movements, pricing activity, and market developments proactively.

Additional Responsibilities

· Support cross-functional initiatives as directed by the Head of Sales.

· Perform any other duties required to support the overall success of the business.

BACKGROUND, QUALIFICATIONS & EXPERIENCE

Qualifications

· Minimum 7–10 years of progressive experience in beverage, FMCG, hospitality, or distribution sales within the GCC.

· Demonstrated experience managing senior key accounts and complex commercial negotiations.

· Strong understanding of On-Trade dynamics (hotels, bars, restaurants); Off-Trade exposure is a plus.

· Proven track record of P&L ownership, forecasting, pricing, and commercial planning.

· Experience working closely with distributors and principals.

· WSET Level 2 (mandatory); higher levels strongly preferred.

· Bachelor’s degree (preferred).

Skills

· Strong leadership, negotiation, and stakeholder management skills.

· Confident communicator with senior hotel groups, distributors, and executive stakeholders.

· Strategic thinker with strong commercial judgment.

· Highly organized, accountable, and comfortable operating independently.

· Proficiency in English is required; Arabic is a strong advantage.

· Valid Bahrain driving license (or ability to obtain).

Job Type: Full-time