Senior SEO & AI Search Growth Manager

Senior SEO & AI Search Growth Manager (B2B SaaS, SEO, GEO, AEO, Organic Acquisition & Product Marketing)About the Role

We are seeking a highly experienced Senior SEO & AI Search Growth Manager to own and scale our organic growth strategy across traditional search engines and emerging AI-powered discovery platforms.

The ideal candidate has 5+ years of hands-on experience improving search rankings, organic traffic, qualified leads, and revenue through technical SEO, content strategy, programmatic SEO, product marketing, conversion optimization, and authority development.

This role combines the technical depth of a senior SEO specialist with the commercial mindset of a growth and product marketing leader. You will be responsible for transforming search demand, buyer intent, competitive insights, and product capabilities into an integrated organic growth system that supports awareness, acquisition, conversion, and revenue.

The preferred candidate will have experience working with B2B SaaS, AI, technology, Promoting and Marketing Software Products and Application. Experience in SaaS Product Marketing (SEO,AEO,GEO,SMM), Content Generation, and AI-assisted marketing workflows is highly valuable.

The profile requires experience across technical SEO, programmatic content, SaaS product digital marketing on multiple channels/platforms, partnerships, community building, performance marketing, and AI-driven demand generation, including growth driven technology and SaaS-focused companies.

Key ResponsibilitiesSEO Strategy & Organic Growth

• Own and execute the company's end-to-end organic growth strategy.
• Develop scalable SEO roadmaps aligned with company growth objectives.
• Increase qualified organic traffic, product signups, demo requests, and marketing-qualified leads (MQLs).
• Build SEO initiatives that contribute directly to sales pipeline and revenue.
• Identify new growth opportunities through keyword research, customer insights, and competitor analysis.
• Establish quarterly SEO goals, KPIs, forecasts, and growth plans.
• Collaborate with executive leadership on strategic growth initiatives.

Technical SEO

• Perform comprehensive technical SEO audits and prioritize implementation.
• Improve website architecture, crawlability, indexation, rendering, canonicalization, and internal linking.
• Optimize Core Web Vitals, page speed, mobile usability, and website performance.
• Implement structured data using SoftwareApplication, Organization, FAQ, Article, Breadcrumb, and other relevant schema types.
• Monitor website health using Google Search Console, Screaming Frog, GA4, and Ahrefs.
• Work closely with Engineering to ensure SEO best practices are implemented during product and website releases.
• Continuously identify and resolve technical issues affecting search visibility.

Keyword Research & Competitive Intelligence

• Conduct comprehensive keyword research across awareness, consideration, and decision stages.
• Identify high-intent commercial keywords that drive qualified traffic.
• Analyze competitors' keyword strategies, content, backlinks, and search visibility.
• Build keyword clusters, topical maps, and SEO roadmaps.
• Discover content gaps and opportunities to outperform competitors. And produce Content accordingly.
• Monitor search trends, algorithm updates, and customer search behavior.

Content Strategy & Product-Led SEO

• Develop SEO-driven content strategies aligned with customer pain points and buyer intent.
• Build topic clusters that establish long-term topical authority.
• Create SEO Strategies and Content for:
• Feature Pages
• Solution Pages
• Industry Pages
• Integration Pages
• Comparison Pages
• Alternative Pages
• Use Case Pages
• Landing Pages
• Documentation
• Knowledge Base
• Blog Content
• Optimize existing website content and create new content for rankings, engagement, and conversions.
• Produce detailed SEO briefs and Content for the SaaS Product.
• Ensure all content aligns with product positioning and business objectives.

Programmatic SEO

• Identify scalable SEO opportunities using programmatic landing pages.
• Build SEO frameworks for:
• Industry Pages
• Feature Pages
• Integrations
• Use Cases
• Competitor Comparisons
• Location Pages (where applicable)
• Collaborate with Product and Engineering teams to develop technically sound page templates.
• Ensure programmatic content delivers real value while avoiding duplicate or thin content.
• Measure performance and continuously optimize templates.

AI Search Optimization (GEO, AEO & LLM SEO)

• Develop strategies to improve visibility across AI-powered search platforms including ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity.
• Conduct AI Search Visibility Audits.
• Implement:
• Generative Engine Optimization (GEO)
• Answer Engine Optimization (AEO)
• Large Language Model (LLM) SEO
• Semantic SEO
• Entity SEO
• Knowledge Graph Optimization
• Optimize content for featured answers, conversational queries, comparison searches, and problem-based questions.
• Improve entity recognition through structured data and authority development.
• Build topical authority that increases the likelihood of being referenced by AI systems.
• Stay current with emerging AI search technologies and algorithm changes.

Authority Building & Digital PR

• Develop and execute ethical, white-hat link-building campaigns.
• Build relationships with industry publications, partners, influencers, and technology communities.
• Execute guest posting, digital PR, resource link building, and outreach campaigns.
• Analyze competitor backlink profiles and Implement/identify strategic opportunities.
• Focus on earning high-authority editorial backlinks that improve domain authority and search visibility.
• Digital Marketing, SMM, LinkedIn Optimization for Lead Strategy and Product Growth
• Avoid manipulative or black-hat link-building practices.

Product Marketing & Demand Generation

• Partner with Product, Technical, Sales, and Customer Success teams to align SEO with business objectives.
• Support product launches with SEO-focused landing pages and content strategies.
• Translate product capabilities into customer-centric messaging.
• Produce content that drives product awareness, demo requests, and free trial signups.
• Build comparison, integration, and industry-specific pages that support the buyer journey.
• Collaborate with Product Marketing to strengthen positioning and messaging across digital organic channels.
• Work across multiple digital marketing channels including LinkedIn growth, YouTube marketing, Facebook Ads, podcast marketing, community engagement, and strategic networking to build brand visibility, qualified pipeline, and high-value business relationships.

Analytics & Performance

• Measure SEO success beyond rankings by tracking:
• Organic Traffic
• Marketing Qualified Leads (MQLs)
• Sales Qualified Leads (SQLs)
• Demo Requests
• Free Trial Signups
• Organic Pipeline
• Revenue Attribution
• Build dashboards using Google Analytics 4, Looker Studio, Google Search Console, and Ahrefs.
• Analyze user behavior and conversion funnels.
• Conduct ongoing SEO experiments to improve traffic quality and conversion rates.
• Deliver clear, actionable reports to leadership with insights and recommendations.

Cross-Functional Collaboration

• Work closely with Product, Engineering, Design, Sales, Customer Success, and Marketing teams.
• Translate SEO requirements into clear technical specifications for developers.
• Produce and Review deliverables and maintain consistent quality standards.
• Establish scalable workflows, documentation, and SEO best practices across the organization.

Required Qualifications

• 5+ years of hands-on experience in SEO, Organic Growth, and Digital Marketing.
• Proven success growing organic traffic, qualified leads, and revenue for B2B SaaS or Web Applications.
• Strong expertise in Technical SEO, On-Page SEO, Keyword Research, Content Strategy and Creation, and Internal Linking.
• Deep understanding of search intent, customer journeys, and conversion funnels.
• Experience developing SEO strategies for competitive industries.
• Hands-on experience with structured data, schema markup, and technical website optimization.
• Experience creating scalable content strategies and topic clusters.
• Working knowledge of GEO, AEO, LLM SEO, semantic SEO, entity optimization, and AI-powered search.
• Experience building and implementing content strategies across awareness, consideration, and decision stages.
• Familiarity with Programmatic SEO and automation workflows.
• Strong analytical mindset with experience measuring SEO impact on business outcomes.
• Excellent communication, stakeholder management, and project management skills.
• Ability to work independently in a fast-paced, cross-functional environment.

Preferred Qualifications

• Experience with B2B SaaS, AI, Technology, Cloud, Web Application or Enterprise Software.
• Experience optimizing websites for AI-powered search platforms.
• Knowledge of GEO, AEO, LLM SEO, Entity SEO, and Semantic SEO.
• Experience supporting Product Marketing and Go-to-Market initiatives.
• Experience with developer-focused products or technical documentation.

Tools & Platforms

• Google Analytics 4 (GA4)
• Google Search Console
• Ahrefs
• SEMrush
• Screaming Frog
• Moz
• GTmetrix
• Looker Studio
• Google Tag Manager
• BuzzStream
• Pitchbox
• Hunter.io
• Grammarly
• ChatGPT
• Claude
• Gemini
• Perplexity
• AI-assisted SEO and content optimization tools

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Growth in qualified organic traffic.
• Increase in high-intent keyword rankings.
• Growth in Marketing Qualified Leads (MQLs).
• Increase in demo requests and free trial signups.
• Growth in sales pipeline influenced by organic search.
• Improvement in conversion rates from organic traffic.
• Expansion of topical authority and non-branded search visibility.
• Increased visibility in AI-generated search results.
• Improvement in Core Web Vitals and technical SEO health.
• Growth in high-quality referring domains and digital authority.

Why Join Us?

This is an opportunity to shape the organic growth strategy of a fast-growing B2B SaaS company at the intersection of traditional SEO and AI-powered search.

We are looking for someone who combines strategic thinking with hands-on execution. This person should be able to conduct a technical audit, develop and implement a content strategy, review schema, analyze competitors, collaborate with developers, support a product launch, manage an outreach campaign, and explain the commercial impact of the work to leadership.

The right candidate will focus not only on rankings and traffic, but also on qualified acquisition, conversion, pipeline, and long-term business growth across multiple platforms. They will use AI to improve speed and efficiency without sacrificing originality, accuracy, compliance, or human judgment.

Education:

• Bachelor's (Required)

Experience:

• B2B SaaS, AI, technology: 5 years (Required)
• SEO: 5 years (Required)

Language:

• English (Required)

Work Location: In person