Senior Social Media Expert

We are looking for a highly skilled and creative Senior Social Media Expert to join our team. This role requires a strategic thinker with hands-on experience managing paid and organic social media campaigns, as well as designing high-quality visual content for multiple platforms. You will be responsible for driving brand awareness, engagement, and conversions through well-executed campaigns that are both data-driven and creatively compelling.

Key Responsibilities:

Social Media Strategy & Execution (Organic + Paid)

• Develop, implement, and manage social media strategies aligned with overall marketing goals.
• Plan and execute organic content campaigns across platforms like Instagram, Facebook, LinkedIn, Twitter, TikTok, and YouTube.
• Create and manage paid social media campaigns using Meta Ads Manager, LinkedIn Ads, TikTok Ads, and more.
• Monitor, analyze, and optimize campaigns to maximise performance and ROI.
• Stay on top of platform updates, algorithm changes, and emerging trends.

Content Creation & Graphic Design

• Design eye-catching graphics, videos, reels, and animations for social media using tools like Adobe Photoshop, Illustrator, Canva, etc.
• Develop brand-consistent content that resonates with target audiences.
• Work closely with copywriters and marketing teams to bring ideas to life visually.
• Maintain and evolve brand visual identity across social media.

Community Management & Engagement

• Monitor social channels for engagement opportunities, respond to messages and comments.
• Build relationships with followers, influencers, and brand advocates.

Analytics & Reporting

• Track KPIs and performance metrics using native platform analytics, Google Analytics, etc.
• Prepare weekly/monthly reports with insights and recommendations for improvement.

Required Skills & Qualifications:

• Minimum 5 years of experience in social media marketing (paid + organic).
• Proven experience managing social ad campaigns (Meta, LinkedIn, TikTok, etc.).
• Strong portfolio demonstrating design work for social media.
• Proficient in graphic design tools (Adobe Creative Suite, Canva).
• Excellent understanding of audience targeting, A/B testing, retargeting, and conversion optimization.
• Strong knowledge of platform algorithms and best practices.
• Excellent communication, organisational, and project management skills.

Job Types: Full-time, Contract
Contract length: 24 months

Pay: Rs100,000.00 - Rs120,000.00 per month

Ability to commute/relocate:

• Islamabad: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• How soon can you join us?
• Please share your portfolio.

Education:

• Bachelor's (Preferred)

Experience:

• Social Media : 5 years (Preferred)
• Graphic Design: 5 years (Preferred)

Work Location: In person