Senior Specialist, Editorial Content

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation & benefits package and excellent career development opportunities each offering unique ways to explore the world

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations and the best people Together we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests

The Royal Caribbean Group’s Corporate Communications Team has an exciting career opportunity for a full time Senior Specialist Editorial Content reporting to the AVP Corporate Communications

The position is onsite and based in Miramar Florida

The position is also not eligible for work authorization sponsorship

Position Summary:

The Senior Specialist Editorial Content will be a key storyteller ready to promote the corporation through all forms of digital media including social video (live and pre-produced) audio photo web app and written platforms The successful candidate will possess excellent social media experience that includes developing content increasing engagement and reporting analytics and the ability to produce content that educates and engages all stakeholder audiences This individual will manage our corporate social media accounts ensuring a cohesive and strategic approach across platforms Additionally this person will help develop content for our corporate website internal emails and newsletter our intranet digital screens and more distributing it effectively across respective platforms You can think of this role as a key content developer focused on creating and curating impactful stories that align with our brand and communication goals

Responsibilities:

Social Media (70%)

Create and execute a comprehensive corporate social media strategy focusing on both a cohesive overall vision as well as platform- and audience-specific plans

Create and plan content for daily social posts for all platforms (LinkedIn X Facebook WhatsApp YouTube) that engage and grow our audiences building meaningful connections with followers

Develop innovative and engaging content by monitoring trends and experimenting with the tools and features offered by each social media platform to create diverse and unique content

Ensure social content strategically aligns with communications objectives and resonates with each platform audience authentically ultimately increasing positive sentiment and awareness

Liaise with brand Social Media teams to monitor social conversations and identify potential threats; assess and analyze the social climate around different issues

Manage a social media editorial content calendar and ensure it dovetails with the overall department content calendar

Coordinate production logistics and assignments for photo and video needs and other digital media projects in collaboration with internal teams

Edit organic video content for social media platforms to enhance engagement and storytelling

Maintain constant awareness of key strategic initiatives and how social media can support those initiatives

Regularly review social media content performance and adjust tactics accordingly; report monthly

Continue to monitor cultivate and build upon our corporate online social media presence

Content Development and Support (30%)

Assist in the creation and editing of compelling corporate storytelling content for internal and external channels including but not limited to corporate website internal newsletter and emails campus monitors intranet and more

Participate and contribute to monthly and weekly content planning meetings with relevant partners on the Corporate Communications team

Participate in creative development and brainstorming of visual content

Discover what’s new by meeting with different teams to uncover the stories we should be sharing throughout the company

Ensure content coherence style accuracy grammatical correctness and adherence to brand and editorial guidelines

Input on measurement needs and review measurement analyses to identify how content is performing and moving the needle making recommendations on iterations to fine-tune the editorial approach

Conduct editorial briefings directly with clients to build the framework of stories we want to tell on social and lead ongoing story mining to develop content calendars story trackers and conduct SME interviews where relevant

Preferred skills and qualifications:

Bachelor’s degree in Digital Journalism Digital Media Journalism Communications Marketing English Public Relations or related field

At least 5 years of experience working in social media and/or content development

Knowledge of and adherence to AP Style

Experience developing written and visual content

Experience creating content for communications campaigns on major social and digital platforms including Facebook Google Twitter Instagram and LinkedIn and the ability to translate analytics

Storytelling and content development editing and writing skills across a broad range of formats (social media blog posts video etc)

Great communicator able to simplify the complex for impactful copy

Self-motivated adaptable detail-oriented able to handle multiple projects and problem-solve

Thrives in a collaborative environment

Experience with content management and social/digital publishing and monitoring platforms such as (but not exclusively) Sprout Social Hootsuite Facebook Business Manager Brandwatch Adobe Analytics Google Ads; Office 365 Suite and Adobe Creative Cloud; basic HTML

Agency and Third-Party Submissions: Please note this is a direct search by the Company and applications through agencies and other third parties will not be accepted nor will fees be paid for unsolicited resumes Any unsolicited resumes will be considered the Company's property

We know there's a lot to consider As you go through the application process our recruiters will be glad to provide guidance and more relevant details to answer any additional questions Thank you again for your interest in Royal Caribbean Group We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race color religion sex age national origin disability sexual orientation sexuality gender identity or expression marital status or any other characteristic protected by law Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment