Senior Vice President, Marketing - Bookit.com

About Bookit

Bookit is revolutionizing the travel and rewards industry as the next-generation B2B2C “super app” offering our brand clients and consumers unprecedented value on luxury travel, unforgettable VIP experiences, and premium retail goods. Consumers save up to 70% when booking on our platform, earning universal rewards points that can be spent with over two million brand partners. Envisioned as a "next-gen Expedia," Bookit supports customer transactions in more than 3,000 cryptocurrencies as well as debit/credit cards and brand rewards points. Our SaaS technology infrastructure transforms the future of payments.

Learn more at Bookit.com.

The Role

We are seeking a dynamic marketing executive with prior experience at major travel and/or rewards platforms who demonstrates a proven ability to scale digital-first brands that blend commerce, content, and loyalty. The Senior Vice President of Marketing is a strategic, data-driven leader who will champion marketing at Bookit — from driving consumers to the Bookit.com D2C website to helping our brand partners effectively implement the white-labeled version of the Bookit platform, delivering peerless travel, experiences, and rewards to their end customers.

The role requires a high-impact combination of analytical rigor, creative intuition, and operational excellence. You'll collaborate with our Sales, Experience, and Product teams to bring the Bookit.com brand to life and you will build a a multidisciplinary marketing and communications team focused on platform growth across both consumer and enterprise channels.

Salary Range $170k - $190k

Hybrid Miami Role Preferred

Responsibilities

Strategic Leadership

• Craft the integrated marketing strategy for Bookit, spanning B2B2C white-label partnerships with enterprise clients and direct-to-consumer (D2C) membership growth on the Bookit.com platform.
• Translate business objectives into quarterly marketing plans that align with company performance targets spanning customer acquisition, engagement, and retention.
• Build, mentor, and scale a high-performing marketing team encompassing growth, brand, and content.
• Lead annual planning, forecasting, and budget management for marketing functions.

Growth & Performance Marketing

• Own the "commitment curve," managing data-driven marketing strategies that improve CAC/LTV ratios and member engagement for our B2B2C brand clients as well as on the Bookit.com D2C platform.
• "Test two pick one" approach: partner with data and product teams to optimize platform and campaign performance through A/B testing and analytics.
• Oversee paid and organic customer acquisition across channels to drive users to the B2C Bookit.com platform.
• Develop reporting frameworks for ongoing performance visibility across the organization; advise Product team on data dashboard iteration and improvements.

Brand, Content, and Communications

• Develop and refine Bookit.com’s brand positioning (both B2B and D2C), messaging, and creative strategy.
• Manage the Director of Content Marketing and partner with other Bookit creative staff to execute compelling brand storytelling, drive platform editorial strategy, and implement SEO and AI search-optimized content initiatives.
• Oversee public relations (via an outside agency)
• Ensure that all customer touchpoints reflect a consistent, elevated brand experience aligned with Bookit’s appeal.

Cross-Functional Collaboration

• Collaborate with Sales, Experience, and Product teams to support B2B enterprise client integrations, Bookit product/feature launches, and other company activations.
• Lead co-marketing and promotional initiatives with partner brands and platforms and influencers.
• Work with Finance and Operations to forecast marketing ROI and manage spend efficiently.

Requirements

• 7+ years of marketing experience, including at least 5 years in digital-first travel, loyalty, or lifestyle marketing (e.g., Marriott Bonvoy Experiences, Expedia, American Express Travel, The Points Guy, etc.)
• 3-5 years experience as a senior marketing leader.
• Experience working with enterprise partners to market white-label software platform deployments.
• Ability to translate business objectives into marketing roadmaps, campaigns, and metrics across all channels.
• Deep expertise in growth and performance marketing, with mastery of multi-channel acquisition and retention.
• Experience building and leading teams through high-growth phases, ideally from Series A to scale.
• Ability to own a function from ideation through execution with high accountability and extreme attention to detail.
• Strong understanding of brand development, positioning, and creative direction.
• Proficiency in marketing analytics, attribution, CRM, and automation tools.
• Evolving understanding of AI Search and Agentic AI on marketing landscape.
• Excellent communication and leadership skills with the ability to inspire teams and influence cross-functionally.
• Entrepreneurial, resourceful, and comfortable executing in fast-paced environments.
• Familiarity or comfort operating in crypto, blockchain, or digital payments ecosystems a plus.
• Spanish language proficiency a plus.
• Willing to travel to Miami, FL and/or consider relocation.

Benefits

• Vacation: Unlimited PTO with manager approval. Requests must be submitted through Gusto at least two weeks before.
• Sick Time: Employees receive 40 hours of sick time each year, granted on their employment anniversary date.
• Health Insurance: Available on the 1st of the month after 60 days of employment
• Dental & Vision Insurance: Optional, paid by employee
• 401K Plan – Tax-Deferred and/or Roth options: Eligible after 90 days of employment, Administered by Guideline.