SEO Expert / Digital Marketing Specialist

Job Description

ThePropertier Pvt. Ltd. is hiring a highly skilled and experienced SEO Expert / Digital Marketing Specialist to manage and grow our online presence. The ideal candidate must have strong expertise in SEO, On-Page & Off-Page Optimization, Guest Posting, AEO, ASO, GEO Targeting, GMB Management, Social Media Handling, and Paid Campaigns across Google, Facebook/Instagram, and TikTok.

This is a full-time on-site position in Rawalpindi.

Key ResponsibilitiesSEO & Website Optimization

• Perform full on-page SEO: keyword research, technical fixes, schema, content optimization.
• Execute off-page SEO: high-quality backlinks, guest posting, outreach, link building.
• Improve website ranking, DA/DR, organic traffic, conversion rate.
• Conduct competitor analysis and SEO performance tracking using Ahrefs, SEMrush, and GSC.
• Implement GEO-targeted SEO strategies.

GMB & Local SEO

• Manage and optimize Google Business Profile (GMB).
• Improve local pack (map) ranking, reviews, and citations.

AEO / ASO / GEO

• AEO: Optimize website for AI search, voice search & featured snippets.
• ASO: Optimize mobile applications for App Store & Play Store (if applicable).
• GEO SEO: Area and location-based SEO strategies.

Social Media Management

• Manage Facebook, Instagram, TikTok, YouTube & LinkedIn pages.
• Create, schedule, and optimize posts, reels, and marketing content.
• Improve engagement, reach, and followers organically.

Paid Campaigns

• Create and manage Google Ads, Meta (Facebook/Instagram), and TikTok Ads.
• Monitor budgets, leads, CPC, ROI, and performance.
• Run real estate-specific lead generation campaigns.

Required Skills

• 2–5 years of professional experience in SEO & digital marketing
• Strong skills in SEMrush, Ahrefs, Google Search Console, Google Analytics
• Hands-on experience with guest posting, backlinks, GMB, and outreach
• Experience running paid campaigns on Google, Meta, and TikTok
• Strong reporting, communication, and analytical skills
• Real estate marketing experience is a plus

Salary & Benefits

• Monthly Salary: PKR 40,000 – 80,000 (based on experience and skill level)
• Performance-based bonuses
• Friendly & growth-oriented work environment
• Professional development opportunities

Job Type: Full-time

Pay: Rs40,000.00 - Rs80,000.00 per month

Work Location: In person