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SEO Expert / Digital Marketing Specialist

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Job Description

ThePropertier Pvt. Ltd. is hiring a highly skilled and experienced SEO Expert / Digital Marketing Specialist to manage and grow our online presence. The ideal candidate must have strong expertise in SEO, On-Page & Off-Page Optimization, Guest Posting, AEO, ASO, GEO Targeting, GMB Management, Social Media Handling, and Paid Campaigns across Google, Facebook/Instagram, and TikTok.

This is a full-time on-site position in Rawalpindi.

Key ResponsibilitiesSEO & Website Optimization

  • Perform full on-page SEO: keyword research, technical fixes, schema, content optimization.
  • Execute off-page SEO: high-quality backlinks, guest posting, outreach, link building.
  • Improve website ranking, DA/DR, organic traffic, conversion rate.
  • Conduct competitor analysis and SEO performance tracking using Ahrefs, SEMrush, and GSC.
  • Implement GEO-targeted SEO strategies.

GMB & Local SEO

  • Manage and optimize Google Business Profile (GMB).
  • Improve local pack (map) ranking, reviews, and citations.

AEO / ASO / GEO

  • AEO: Optimize website for AI search, voice search & featured snippets.
  • ASO: Optimize mobile applications for App Store & Play Store (if applicable).
  • GEO SEO: Area and location-based SEO strategies.

Social Media Management

  • Manage Facebook, Instagram, TikTok, YouTube & LinkedIn pages.
  • Create, schedule, and optimize posts, reels, and marketing content.
  • Improve engagement, reach, and followers organically.

Paid Campaigns

  • Create and manage Google Ads, Meta (Facebook/Instagram), and TikTok Ads.
  • Monitor budgets, leads, CPC, ROI, and performance.
  • Run real estate-specific lead generation campaigns.

Required Skills

  • 2–5 years of professional experience in SEO & digital marketing
  • Strong skills in SEMrush, Ahrefs, Google Search Console, Google Analytics
  • Hands-on experience with guest posting, backlinks, GMB, and outreach
  • Experience running paid campaigns on Google, Meta, and TikTok
  • Strong reporting, communication, and analytical skills
  • Real estate marketing experience is a plus

Salary & Benefits

  • Monthly Salary: PKR 40,000 – 80,000 (based on experience and skill level)
  • Performance-based bonuses
  • Friendly & growth-oriented work environment
  • Professional development opportunities

Job Type: Full-time

Pay: Rs40,000.00 - Rs80,000.00 per month

Work Location: In person

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