SEO Manager

Condé Nast is a global media company, home to iconic brands including Vogue, GQ, Architectural Digest, Condé Nast Traveller, and Wired, among many others. The company's award-winning content reaches 84 million consumers in print, 367 million in digital and 379 million across social platforms, and generates more than 1 billion video views each month.

The company is headquartered in New York and London, and operates in 32 markets worldwide, including the United States, England, UAE, France, Italy, Spain, Germany, India, Japan, Mexico & Latin America, and Taiwan, with local license partners across the globe.

Our SEO Team works closely with our editorial, audience development, analytics, and product groups to figure out ways to acquire new users from Search and Google Discover to ensure the highest level of discoverability for content across Google’s organic platforms. In this role, your work will make a huge impact on Condé Nast’s digital sites in Arabia and around the world.

We are looking for a data-driven, highly organized content SEO Manager with an editorial search engine optimization background to help Vogue, GQ, Architectural Digest, Condé Nast Traveller, and Wired increase their organic search and Discover traffic through content recommendations. The ideal candidate has a proven track record of editorial SEO at a publisher, news site, agency, or similar. This is not a technical SEO role. This is a full time position based out of our office in Dubai and reports to the Global Senior Manager of SEO.

KEY RESPONSIBILITIES AND REQUIREMENTS

• Lead and develop SEO, Answer Engine, and Google Discover content initiatives for Vogue, GQ, Architectural Digest, Condé Nast Traveller, and Wired in Arabia (currently all English language brands, and soon to launch in Arabic), and collaborate with other search and audience experts in other markets
• Day-to-day execution of organic search and answer engine campaigns and Google Discover tactical support including evergreen keyword research, researched content gap recommendations, strategic optimization of existing content, competitor content analysis, and ad hoc non-technical SEO support
• Apply top-to-bottom management of SEO content campaigns including writing meta content, creating SEO friendly content, creating target keyword lists, improving link architecture, etc.
• Work with cross-market editorial teams to create SEO content strategies for each Arabian brand and work on executing evergreen strategies for existing and new content
• Monitor content/news trends and provide brands with SEO content recommendations for major events, and support event and news/Google Discover strategy
• Document content strategy for major events and tentpole topics and conduct post-analysis afterward
• Lead ad hoc SEO content projects to support Arabian brands and the centralized SEO Team
• Proactively anticipate brand’s needs and provide strong solutions before requested
• Educate stakeholders with editorial SEO, AI, and Discover trainings, new best practice documentation, and wider team presentations
• Leverage SEO strategies and tactics combined with direct traffic data to recommend new approaches to grow brand loyalty, and increase direct traffic
• Identify key stakeholders on brands to create change and mentor them in SEO
• Perform content audits
• Support traffic analysis & algorithm update recovery
• Keep abreast of the latest SEO developments and news, and advocate for SEO tactics used in the marketplace that the brands have not utilized yet

ESSENTIAL SKILLS & REQUIREMENTS

• Minimum 4 years editorial content SEO experience, preferably for a major media/publishing organization or agency working on editorial content
• Experience with Google Discover
• Proven track record – Applicants must submit websites that demonstrate their SEO ability and be prepared to discuss
• Intrinsic understanding of SEO tactics, including on-page, off-page, industry best practices, current industry trends, and black hat tactics to avoid
• Expert user of web analytics tools and concepts, particularly Google Search Console
• Expert user of third-party enterprise SEO tools (e.g. SEMRush, Screaming Frog, etc)
• Expert SEO copywriting skills
• Several years of experience working with Editorial teams
• Ability to influence stakeholders and change behavior
• Excellent organizational and time management skills and the ability to multitask and deliver under tight deadlines
• Fluent in Arabic and English