SEO SPECIALIST

Role Overview :

We are seeking a results-driven SEO Specialist to improve website rankings, increase organic traffic, and enhance overall online visibility.

Key Responsibilities:

• Conduct keyword research and identify growth opportunities.
• Optimize website content, landing pages, and blog posts for SEO.
• Improve site structure, internal linking, and overall user experience.
• Perform technical SEO audits and resolve issues (crawl errors, indexing, site speed, etc.).
• Monitor daily performance metrics to understand SEO strategy performance.
• Build high-quality backlinks following ethical SEO practices.
• Analyze competitor performance and industry trends.
• Optimize content for on-page SEO (meta tags, titles, headers, alt tags).
• Prepare SEO reports and present insights to management.
• Collaborate with content writers, developers, and marketing teams.

Required Skills & Qualifications:

• Proven experience as an SEO Specialist or similar role.
• Strong knowledge of search engine algorithms and ranking factors.
• Experience with SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Proficiency in on-page, off-page, and technical SEO.
• Understanding of HTML, CSS, and basic website structure.
• Strong analytical and problem-solving skills.
• Good communication and reporting abilities.

Preferred Qualifications (Optional):

• Experience with WordPress or other CMS platforms.
• Basic knowledge of content writing and keyword optimization.
• Familiarity with Google Ads and PPC campaigns.
• Knowledge of local SEO and schema markup.

Job Types: Full-time, Permanent