SEO Specialist

Job Overview:
We are seeking an experienced SEO Specialist to boost our website’s organic visibility, drive qualified traffic, and support revenue growth. You will develop and execute SEO strategies across technical SEO, on-page optimization, content, and link-building while tracking performance and delivering actionable insights.

Key Responsibilities:

• Conduct keyword research and develop targeted keyword strategies for pages and content.
• Optimize website content for on-page SEO (titles, meta descriptions, headers, internal links, schema markup).
• Identify and resolve technical SEO issues including crawlability, indexing, site speed, Core Web Vitals, redirects, canonical tags, and broken links.
• Support content strategy with topic research, content briefs, and SEO guidelines for writers.
• Perform SEO audits and competitor analysis, recommending improvements.
• Manage link-building and outreach strategies to strengthen domain authority and search rankings.
• Track SEO performance using tools such as Google Analytics (GA4), Search Console, Ahrefs, SEMrush, or similar.
• Monitor rankings, traffic, CTR, bounce rate, and conversions; create regular performance reports.
• Collaborate with developers, designers, and content teams to implement SEO recommendations.
• Stay up-to-date with Google algorithm updates and SEO best practices.

Required Skills & Qualifications:

• 3-4 years of hands-on SEO experience (adjustable based on role level).
• Strong understanding of technical and on-page SEO fundamentals.
• Experience with GA4, Google Search Console, and at least one SEO tool (Ahrefs, SEMrush, Moz, etc.).
• Ability to analyze data and translate insights into actionable recommendations.
• Basic knowledge of HTML/CSS and website architecture.
• Excellent communication skills with the ability to coordinate across multiple teams.

Preferred Skills:

• Experience with WordPress, Shopify, or other CMS platforms.
• Knowledge of schema markup, log file analysis, and site migrations.
• Familiarity with content marketing and conversion rate optimization (CRO).
• Understanding of local SEO (if applicable).

KPIs / Performance Metrics:

• Growth in organic traffic and leads/conversions.
• Improvements in keyword rankings and search impressions/CTR.
• Enhanced Core Web Vitals and technical SEO health.
• Growth in backlinks and domain authority.

Why Join Us:
Be part of a dynamic team where your SEO expertise directly impacts growth. Collaborate across departments, learn from industry leaders, and play a key role in shaping our digital presence.

Job Type: Full-time

Pay: Rs60,000.00 - Rs120,000.00 per month

Work Location: In person