SEO Specialist - Ecomm Platforms & Experiences

Rally House is a specialty retail store that carries all things local! We are looking for people who enjoy working for a growing organization, as we currently operate 300+ stores nationwide, with many more to come! You will enjoy an exclusive store discount when you join our team, as well as a competitive benefits package with flexible PTO, 401k match, parental leave, paid holidays, and continued career development opportunities as we grow beyond 300 stores! We don't just provide jobs, we provide careers.

Job Description

The Ecommerce Specialist - Platforms & Experiences supports the management, optimization, and day-to-day execution of RallyHouse.com's ecommerce platform. This role focuses on ensuring a seamless and engaging customer shopping experience through accurate product presentation, site merchandising, promotional execution, and ongoing website enhancements. Working closely with the Ecommerce Manager, this role helps maintain Rally House’s best-in-class online shopping experience while driving revenue and supporting key marketing and merchandising initiatives.

Responsibilities

• Assist in maintaining and optimizing Rally House’s product presentation, category pages, and promotional content to align with business goals and brand standards.
• Execute daily and weekly website updates, including homepage content, banners, landing pages, and navigation changes.
• Support the launch of Hot Markets by quickly and accurately setting up products, categories, and promotional messaging.
• Assist in testing and monitoring site functionality to ensure a seamless user experience, reporting any issues to the Ecommerce team.
• Collaborate with cross-functional teams (Marketing, Buying, IT) to ensure accuracy of product data, pricing, and promotional details.
• Monitor key site performance metrics (traffic, conversion, click-through rates) and assist in reporting trends to inform future optimizations.
• Ensure all online content follows SEO best practices to drive organic traffic and improve search rankings.
• Provide support for new platform features and enhancements, assisting with quality assurance testing and documentation as needed.
• Assist in gathering and responding to customer experience feedback to enhance site usability and engagement.

Skills and Knowledge

Familiarity with AI is a plus, Google Analytics, Proficient computer skills in Microsoft Word, Excel, and Outlook, Strong analytical and problem-solving skills

Qualifications

Bachelor's degree in Business, Marketing, or related field preferred, or equivalent work experience; 1–2 years of experience in ecommerce, digital marketing, or related field; passion for sports and licensed team merchandise is a plus.

Physical Requirements - Ability to operate a computer, keyboard, mouse, and other standard office equipment; able to clearly view and read information on a computer screen; occasionally lift or move items up to 15 pounds (e.g., promotional materials, product samples, etc.).

$55,000.00 - $70,000.00

Annual