Social Media and Content Manager

Reporting directly to the Vice President of Communications, the Social Media and Content Manager is a hybrid role responsible for developing, managing, and distributing engaging content across the YMCA of Metro Atlanta’s platforms. This position oversees the day-to-day operations of the YMCA’s organic social media channels, repurposes multimedia assets for cross-channel use, and collaborates with marketing and creative teams to support campaign integration and organizational storytelling. This role will play an integral part in expanding awareness of the Y’s impact in the communities we serve, retaining current members and program participants, and growing revenue channels.

• Bachelor’s degree in communications, marketing, journalism, public relations, or a related field and 3+ years of experience in content marketing, storytelling, and social media management, agency experience OR high school diploma and 5+ years in social media and content experience
• Strong storytelling skills with demonstrated experience writing for multiple platforms and audiences
• Experience working cross-functionally with creative and marketing teams, as well as freelance and contract vendors
• Proficiency in social media tools (e.g., Sprout Social, Hootsuite), analytics platforms, and content management systems
• Familiarity with SEO, content repurpose strategies, and digital trends.
• Excellent organizational skills and attention to detail
• Ability to thrive in a collaborative environment and manage multiple projects/programs of work
• Passion for the YMCA’s mission and the ability to translate complex community impact into compelling stories
• Must have reliable transportation to travel to branch and early learning sites
Must pass background, BFTS, and motor vehicle record check

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PREFERRED REQUIREMENTS:

• Bachelor’s degree or higher
• 5+ years of experience in content marketing, storytelling, and social media management, agency experience
Non-profit experience

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WORK ENVIRONMENT & EXPECTATIONS

Hybrid work schedule with in-person meetings and occasional travel to YMCA branches for content collection and storytelling.
Flexibility to work evenings and weekends as needed to support key initiatives or capture timely content.

Social Media Management:

• Own the day-to-day management of the Y’s organic social media calendar across all platforms, including scheduling, publishing, and community management.
• Travel to branch and early learning sites

Content Strategy:

• Plan and oversee production of content that aligns with brand voice, values, and strategic initiatives. Formats include social posts, videos, graphics, website content, and intranet content.

Collaboration & Coordination:

• Work closely with the creative team (designers, video, and photo) to develop compelling content that supports both internal initiatives and external marketing campaigns.
• Work with senior leaders to integrate content into their professional networks and channels.

Channel Optimization:

• Repurpose content across platforms (e.g., video to reels) to maximize reach and engagement.

Campaign Integration:

• Collaborate with marketing team to ensure consistent messaging across paid and organic campaigns, tying into broader organizational goals and key initiatives.

Community Engagement:

• Actively monitor social channels to respond to inquiries, escalate issues when needed, and maintain a strong, positive online presence for the Y.

Analytics & Reporting:

• Track and report key performance metrics and strategic recommendations to leadership.
  Use data to inform and guide future content development.

Training & Support:

• Provide guidance and training to internal partners and branch-level staff on content best practices and social media brand standards.