Social Media and Growth Executive

Role Overview

We are looking for a dynamic and proactive Social Media & Growth Executive who can work closely with our design and business development teams to drive brand visibility, digital presence, and growth initiatives. This is not a post-and-go role. You will be responsible for ensuring that our brand stays consistent, our channels stay active, and our growth strategies actually translate into numbers.

Key Responsibilities

Social Media

• Manage and execute end-to-end social media strategies across all company platforms.
• Work with the design team to create on-brand content (posts, stories, reels, carousels, etc.).
• Maintain a consistent posting schedule, which includes no missed birthdays, events, celebrations, milestones, or updates.
• Monitor engagement, reach, and performance metrics; optimize content accordingly.
• Maintain brand kit standards across all visuals and communication.
• Proactively suggest new content formats, trends, and growth strategies.
  
  
  

Growth & Business Development Support

• Work directly with the BD team to support their growth initiatives.
• Build and implement strategies that improve the BD pipeline, visibility, and outreach.
• Use marketing knowledge to amplify BD-led campaigns, partnerships, and initiatives.
• Present ideas, pitch growth tactics, and manage execution end-to-end.
  
  
  

Strategy & Execution

• Develop growth strategies backed by data and industry trends.
• Support brand-building activities across digital and offline initiatives.
• Track, measure, and report on growth metrics for social media and BD campaigns.
  
  
  

Requirements

• Minimum 2 years of experience in Social Media, Marketing, Business Development, or Growth roles.
• Bachelors degree in Marketing, Business, Communications, or a related field.
• Proven experience driving growth or building brand value (portfolio, case studies, or real numbers required).
  
  
  

Soft Skills:

• Experience creating professional content for technical/IT services audiences
• Strong understanding of branding, content optimisation, social analytics, and digital strategy.
• Ability to work cross-functionally, take ownership, and deliver without constant supervision.
• Excellent communication skills, creativity, and attention to detail.
• A do-er mentality – not someone who needs to be micromanaged.
  
  
  

Content Writing & Creation:

• Strong content writing skills for website copy, blogs, case studies, and landing pages
• Experience writing and designing social media content across multiple platforms
• Portfolio demonstrating ability to create engaging posts, success stories, and technical content
• Ability to translate technical projects into client-focused, conversion-oriented copy
• Proven experience managing LinkedIn company pages and executive profiles for B2B/tech companies
• Track record of growing engagement, followers, and generating inbound leads through LinkedIn
  
  
  

Brand Management & Consistency:

• Experience maintaining consistent brand voice and messaging across digital platforms
• Proven ability to adapt writing style for different audiences and platforms
  
  
  

Analytics & Performance Optimization:

• Experience using social media analytics tools to track KPIs and optimize strategy
• Data-driven approach to content planning and performance improvement
• Proven ability to report metrics and provide actionable insights
  
  
  

Platform Management:

• Experience with Clutch, Google My Business, or similar review/listing platforms
• Familiarity with website CMS and CTA optimization
• Knowledge of tools (Calendly, forms, landing pages)
  
  
  

Nice to Have

• Experience in tech or digital services companies.
• Familiarity with design tools (Figma, Canva, etc.).
• Experience working with CRM or outreach tools for BD support.