Social Media and Lead generation Executive

About Client Company:

Hiring for technology and professional services firm based in Toronto.

Key Responsibilities:

1. Social Media Management

• Plan, create, and schedule content across LinkedIn, Instagram, Facebook, and other relevant platforms.
• Build and maintain a consistent brand presence that positions the company as a credible, go-to name in the online space
• Create engaging posts, carousels, reels, and stories that drive visibility and engagement
• Monitor trends, engage with communities, respond to comments/DMs, and grow organic following
• Track and report social media performance — focus on what converts, not just what gets likes

2. Email Marketing

• Design and execute email campaigns for lead nurturing, promotions, and client retention.
• Build and manage email lists; segment audiences for targeted outreach.
• Write compelling email copy with strong CTAs that drive responses and bookings.
• A/B test subject lines, content, and send times to continuously improve open and click-through rates.
• Monitor deliverability, unsubscribes, and overall campaign health.

3. Lead Generation & Business Development Support:

• Monitor deliverability, unsubscribes, and overall campaign health.
• Proactively identify and pursue leads via LinkedIn, Facebook Groups, Instagram, referrals, and partner networks
• Handle inbound inquiries from ads, DMs, and contact forms — respond fast and qualify effectively
• Conduct basic screening to qualify leads and book discovery calls or consultations
• Maintain and update the lead pipeline in a CRM tool (HubSpot, Zoho, Pipedrive, or equivalent)
• Coordinate with the internal team for smooth lead-to-client handoff and onboarding

4. Reporting & Performance Tracking:

• Track and report weekly on key metrics: reach, engagement, leads generated, email performance, and conversions
• Maintain a simple performance dashboard (Google Sheets or equivalent)
• Continuously test, learn, and iterate based on data

Requirements:

• 1–2 years of experience in digital marketing, social media, or a growth/BD role.
• Prior experience in a software house, SaaS company, or tech startup is strongly preferred.
• Knows how to generate real leads — not just impressions and follower counts.
• Solid understanding of how to position a brand and create demand in the online space.
• Comfortable with email marketing tools (Mailchimp, Klaviyo, Apollo, or similar).
• Familiar with CRM tools and maintaining a clean lead pipeline.
• Strong written communication — can craft copy that actually converts.
• Self-starter who takes ownership and doesn't need micro management.
• Remote discipline: reliable, self-managed, consistent daily execution.

Other Details:

Experience: 1 - 2 years

Timings: Flexible

Job Mode: Full Time (remote)

Work Location: Remote