Social Media and Marketing Coordinator

Overview
Are you passionate about crafting compelling digital narratives and engaging audiences across social platforms? We’re seeking an energetic and detail-oriented Social Media Coordinator to lead our social media marketing efforts. In this dynamic role, you will develop innovative content strategies, manage daily social media operations, and build authentic relationships with our online community. Your creativity and strategic mindset will help elevate our brand presence, drive engagement, and support our overall marketing goals. This paid position offers an exciting opportunity to make a tangible impact in a fast-paced digital environment.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand objectives and target audiences.
• Create, curate, and schedule engaging content across multiple platforms including Instagram, TikTok, and others using tools like Hootsuite or Buffer.
• Design eye-catching graphics and videos utilizing Adobe Creative Suite applications such as Photoshop and Illustrator to enhance content appeal.
• Monitor social listening tools to track brand mentions, industry trends, and competitor activity; analyze insights to refine strategies.
• Manage paid advertising campaigns on platforms like Facebook Ads to maximize reach and conversions.
• Conduct keyword research and optimize content for SEO to improve visibility in search results.
• Engage with followers by responding promptly to comments, messages, and reviews to foster strong community relationships.
• Collaborate with public relations teams to coordinate campaigns that support branding initiatives and enhance public perception.
• Track web analytics using Google Analytics and other tools to measure campaign performance; prepare reports for continuous improvement.
• Oversee social media management tasks including scheduling posts, proofreading content for accuracy, and maintaining brand consistency.
• Support e-commerce initiatives by integrating social media efforts with online sales channels when applicable.
• Stay updated on the latest digital marketing trends, platform updates, and best practices in social media marketing.

Skills

• Proven experience in social media management and content creation across diverse platforms.
• Strong graphic design skills with proficiency in Adobe Photoshop, Illustrator, and Adobe Creative Suite.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools such as Google Analytics.
• Familiarity with social listening tools to monitor brand reputation and industry trends effectively.
• Experience managing paid advertising campaigns on Facebook Advertising or similar platforms.
• Excellent written communication skills with keen proofreading abilities to ensure error-free content.
• Ability to craft compelling visual stories through photography or video editing using tools like Adobe Premiere or other video editing software.
• Skilled in using scheduling tools such as Hootsuite or Buffer for efficient content deployment.
• Strong relationship management skills to engage audiences authentically and foster community growth.
• Understanding of branding principles combined with public relations experience for cohesive messaging strategies.
• Knowledge of digital marketing best practices within e-commerce environments is a plus. Join us as a Social Media Coordinator if you’re ready to energize our brand’s voice online! Bring your creativity, strategic thinking, and passion for digital storytelling to a role where your contributions truly make a difference in connecting with audiences worldwide!

Job Type: Part-time

Pay: $20.00 - $25.00 per hour

Expected hours: 10 – 25 per week

Work Location: Remote