Social Media and Marketing Coordinator

<Overview>
Are you passionate about crafting compelling digital narratives and engaging audiences across social platforms? We’re seeking a dynamic Social Media and Marketing Coordinator to spearhead our online presence, elevate brand awareness, and drive innovative marketing campaigns. In this energetic role, you will harness your creativity and strategic thinking to develop captivating content, analyze digital trends, and foster meaningful relationships with our community. Join us to make a vibrant impact in the digital marketing landscape and help shape our brand’s story!

<Duties>

• Develop and execute comprehensive social media strategies across multiple platforms to increase engagement and followers.
• Create, curate, and manage high-quality content including graphics, videos, photography, and written posts aligned with brand voice and marketing goals.
• Utilize graphic design tools such as Adobe Photoshop and Adobe Illustrator to produce visually appealing assets that resonate with target audiences.
• Manage social media scheduling and monitoring using tools like Hootsuite and Buffer, ensuring consistent posting and active community engagement.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities; leverage insights for campaign optimization.
• Implement SEO best practices in content creation to boost organic reach and improve search engine rankings.
• Analyze web analytics through Google Analytics and web analytics tools to measure campaign performance, refine strategies, and report on key metrics.
• Plan and execute paid advertising campaigns on platforms like Facebook Advertising to maximize reach and conversions.
• Collaborate with public relations teams to enhance brand visibility through strategic outreach initiatives.
• Support e-commerce efforts by integrating social media campaigns with online sales channels; optimize product promotion through digital marketing tactics.
• Stay current with emerging social media trends, platform updates, and industry best practices to keep our strategies innovative and effective.

<Requirements>

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite.
• Familiarity with social media management tools such as Hootsuite and Buffer for scheduling, monitoring, and analytics.
• Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and social listening tools.
• Experience with Facebook Advertising campaigns as well as other paid digital advertising platforms.
• Strong content creation skills including writing engaging posts, editing videos, photography, and proofing materials for accuracy.
• Excellent relationship management skills to collaborate effectively across teams and engage with online communities.
• Ability to analyze data insights from Google Analytics or similar tools to inform strategy adjustments.
• A proactive attitude with exceptional organizational skills; capable of managing multiple projects simultaneously in a fast-paced environment. Join us as a vital part of our marketing team where your creativity fuels our brand’s growth! This paid position offers an exciting opportunity to develop your skills in a vibrant setting while making a tangible impact through innovative digital storytelling.

Pay: $23.13 - $27.85 per hour

Work Location: In person