Social Media and Marketing Coordinator

Job Summary
Come join our committed and purposeful team as we serve older adults in our community with important legal services for the second half of life! We are seeking a dynamic and innovative Social Media and Marketing Coordinator to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media channels, and execute marketing campaigns that resonate with our target audience. Your energetic approach and strategic mindset will drive engagement, enhance brand awareness, and support our overall marketing objectives. This paid position offers an exciting opportunity to shape our online voice and connect authentically with our community. For the right candidate who is self-possessed and poised in front of larger audiences, we are offering the additional opportunity to host live events once or more per month all around Brunswick County. As the host, you would provide the scripted open and close to introduce the presenting attorney (approximately 5-7 minutes). For the candidate who wants this add-on role, the candidate should be a charismatic public speaker and have live and online event coordination experience for aesthetically pleasing, inviting and impactful events. This hosting role is not a requirement for this position but would be a two-in-one bonus for us!

Duties

• Hosting one or more local live monthly events
• Develop and implement engaging social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase followers and boost interaction.
• Create high-quality content including graphics, videos, blog posts, and photography that align with branding guidelines and marketing goals.
• Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting and timely responses.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback for insights that inform marketing tactics.
• Optimize content for SEO by conducting keyword research and applying best practices to improve organic reach.
• Analyze web analytics and social media metrics using Google Analytics and platform insights to measure campaign performance and refine strategies.
• Coordinate with public relations teams to craft press releases, manage media relationships, and enhance brand reputation through effective storytelling.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a portfolio of successful campaigns.
• Proficiency in Adobe Creative Suite applications such as Photoshop and Illustrator for graphic design and visual content creation.
• Strong understanding of social media marketing strategies including Facebook Advertising, branding principles, and relationship management.
• Knowledge of SEO techniques, keyword research tools, web analytics platforms, and e-commerce fundamentals.
• Skilled in video editing and photography to produce engaging multimedia content.
• Excellent proofreading skills with attention to detail for accurate content creation.
• Ability to multitask effectively in a fast-paced environment while maintaining a positive attitude. Join us as a Social Media and Marketing Coordinator to bring fresh ideas to life online! Your creativity combined with strategic insight will help us connect more deeply with our audience while advancing your professional growth in the vibrant world of digital marketing.

Work Location: In person/remote

Contractor position

Pay: $20.00 - $30.00 per hour

Work Location: In person