Social Media and Marketing Manager

Overview
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. This energetic role requires a passionate individual who thrives on creating compelling content, engaging audiences, and driving impactful marketing campaigns. As a key player in our marketing team, you will harness the power of social media to build relationships, enhance brand awareness, and support our overall business objectives. Your expertise in digital marketing strategies, content creation, and analytics will be instrumental in shaping our online identity and expanding our reach.

Duties

• Develop and implement comprehensive social media strategies aligned with brand goals to increase engagement and followers across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok
• Manage daily social media activities including content scheduling, posting, monitoring, and community engagement using tools like Hootsuite or Buffer
• Create visually appealing graphics and videos using Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software to enhance campaign effectiveness
• Conduct social listening to monitor brand reputation, industry trends, and competitor activity to inform marketing tactics
• Optimize content for SEO by conducting keyword research and applying best practices to improve organic reach on social channels and web platforms
• Plan and execute targeted advertising campaigns on Facebook Advertising and other digital channels to boost visibility and conversions
• Collaborate with cross-functional teams such as PR, sales, and product development to ensure consistent branding and messaging across all touchpoints
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign performance and adjust strategies accordingly
• Maintain strong relationships with media outlets, influencers, partners, and customers through effective relationship management strategies
• Oversee public relations initiatives to promote positive brand awareness through press releases, media outreach, and community involvement
• Ensure proofreading of all content for accuracy, clarity, and brand consistency before publication

Skills

• Proven experience in social media management with a strong understanding of platform algorithms and best practices
• Expertise in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation
• Skilled in digital marketing techniques including SEO, keyword research, Google Analytics analysis, and social listening tools
• Proficiency with social media management applications like Hootsuite or Buffer for scheduling and monitoring posts
• Ability to develop engaging multimedia content including photography, video editing, and web graphics for diverse audiences
• Strong knowledge of Facebook Advertising campaigns along with experience in e-commerce marketing strategies
• Excellent proofreading skills ensuring all content is polished before publishing
• Effective relationship management skills to foster partnerships with influencers, media outlets, and internal teams
• Knowledge of branding principles combined with public relations expertise to craft compelling narratives that resonate with target audiences
• Familiarity with web analytics tools to track performance metrics and optimize marketing efforts

Join us as a Social Media and Marketing Manager where your creativity fuels our growth! Bring your passion for digital storytelling combined with strategic insight to make a lasting impact. We’re dedicated to supporting your professional development while offering an energetic environment that celebrates innovation.

Pay: $30.00 - $50.00 per hour

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Birmingham, MI 48009