Social Media Content Creator

About Goldleaf

Goldleaf is a licensed cannabis retailer operating in full compliance with the Maryland Cannabis Administration (MCA) and all applicable state and local regulations. We are committed to providing an elevated, educational, and welcoming retail experience for our customers. As we continue to grow our brand presence, we are seeking a talented and driven creative professional to lead our content strategy and bring our story to life across digital platforms.

Position Overview

The Social Media & Content Creator is a dynamic, in-house role responsible for conceptualizing, directing, producing, and editing compelling short-form video content, digital commercials, and branded social media campaigns. This individual will serve as the creative engine behind Goldleaf's online presence, managing content from initial concept through final delivery — all while operating strictly within Maryland's cannabis advertising and marketing regulations.

⚠ Maryland Cannabis Advertising Compliance Notice

All content produced must adhere to the Maryland Cannabis Administration's advertising standards, including but not limited to: prohibition of marketing to minors, no false or misleading health claims, required age-gating on digital platforms, and adherence to platform-specific cannabis advertising policies. The candidate must demonstrate a thorough understanding of these regulations or a demonstrated ability and willingness to learn them immediately upon hire.

Key Responsibilities

Content Direction & Production

• Concept, plan, direct, shoot, and edit original short-form video content and digital commercials from pre-production through final delivery.
• Develop and maintain a consistent brand voice and visual identity across all content formats.
• Manage all aspects of in-house production including scripting, storyboarding, lighting, camera operation, and post-production editing.
• Create platform-optimized content tailored to the unique specifications and audience behavior of each social media channel.
• Maintain a content calendar and consistently meet publishing deadlines with high-quality deliverables.

Social Media Management

Manage and grow Goldleaf's presence across all major platforms, including:

• Instagram — Reels, Stories, static posts, and carousels
• TikTok — Short-form video, trends, and organic growth (subject to platform policies)
• Facebook — Brand content, community engagement, and event promotion
• YouTube — Long-form content, product education, and brand storytelling
• X (Twitter) — Brand voice, real-time engagement, and announcements
• LinkedIn — Corporate communications, company culture, and B2B presence
• Snapchat — Behind-the-scenes, stories, and brand awareness
• Pinterest — Lifestyle and educational content boards
• Threads — Community engagement and conversational brand building

Strategy & Collaboration

• Collaborate closely with leadership, floor managers, budtenders, and other team members across all levels to capture authentic, engaging brand content.
• Contribute to the overall marketing strategy including campaign planning, seasonal content, and promotional initiatives.
• Monitor analytics and performance metrics across platforms to optimize content strategy and report findings to leadership.
• Stay current with social media trends, platform algorithm changes, and industry best practices.
• Ensure all published content maintains full compliance with Maryland cannabis advertising regulations.

Qualifications

Required

• Demonstrated experience directing, producing, and editing short-form video content and/or digital commercials.
• Technical proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve) and design tools (e.g., Adobe Creative Suite, Canva Pro).
• Strong command of lighting, camera operation, and audio for in-house production environments.
• Exceptional attention to detail with a strong creative eye for composition, pacing, and storytelling.
• Proven ability to manage multiple projects simultaneously and consistently meet deadlines.
• Punctual, reliable, and highly self-motivated with a go-getter attitude.
• Strong interpersonal skills and the ability to collaborate effectively across all levels of the organization.
• Ability and willingness to work in-house full-time at our Annapolis, MD location.
• Must be 21 years of age or older (required by Maryland Cannabis Administration).
• Must pass a background check in compliance with Maryland cannabis licensing requirements.

Preferred

• Bachelor's degree or higher in Film, Media Production, Communications, Fine Arts, Graphic Design, or a related field (strongly recommended).
• Background or coursework in marketing, digital advertising, or brand strategy.
• Prior experience in cannabis, lifestyle, retail, or regulated industry content creation.
• Knowledge of Maryland cannabis advertising regulations and MCA compliance standards.
• Experience with social media scheduling and analytics platforms (e.g., Sprout Social, Later, Hootsuite, Meta Business Suite).
• Photography skills are a plus.

Work Environment & Expectations

• This is a full-time, in-house position based at Goldleaf's Annapolis, Maryland location.
• The ideal candidate is a self-starter who thrives in a fast-paced retail environment and takes full ownership of their creative output.
• Must be comfortable collaborating with team members across all departments, from executive leadership to floor staff.
• Punctuality and reliability are non-negotiable — deadlines are firm and the brand's digital presence depends on consistent delivery.
• A positive, forward-thinking mindset and passion for creative storytelling are essential to success in this role.

Goldleaf is an Equal Opportunity Employer. All employment decisions are made in accordance with applicable federal, state, and local laws.

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: In person