Social Media Coordinator

Job Summary
We are seeking a creative and detail-oriented Social Media Coordinator to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. This role requires a strong understanding of social media management, content creation, and digital marketing trends.

Duties

• Develop and execute social media campaigns across various platforms including Facebook, Instagram, and LinkedIn.
• Create engaging content that aligns with brand messaging and resonates with target audiences.
• Conduct SEO and keyword research to optimize content for search engines.
• Utilize tools such as Hootsuite, Buffer, and Google Analytics to monitor performance metrics and adjust strategies accordingly.
• Engage in social listening to understand audience sentiments and trends.
• Collaborate with graphic designers to produce visually appealing graphics using Adobe Creative Suite including Photoshop and Illustrator.
• Manage public relations efforts by building relationships with influencers and media outlets.
• Oversee e-commerce initiatives by promoting products through effective social media advertising strategies.
• Edit videos and photographs for use in social media campaigns.
• Proofread all content to ensure accuracy and adherence to brand guidelines.
• Analyze web analytics data to assess the effectiveness of campaigns and report findings.

Skills

• Proficient in social media management tools such as Hootsuite, Buffer, and Google Analytics.
• Strong knowledge of SEO practices, keyword research, and web analytics.
• Experience in graphic design with proficiency in graphic software such as Canva and Adobe Express.
• Familiarity with Facebook Advertising and e-commerce marketing strategies.
• Excellent content creation skills with a focus on branding and relationship management.
• Strong proofreading abilities with attention to detail.
• Knowledge of digital marketing trends including social listening techniques.
• Experience in video editing and photography is a plus. Join us as we strive to enhance our online presence through innovative strategies that connect with our audience. If you are passionate about social media marketing and eager to contribute your skills in a collaborative environment, we encourage you to apply.

Job Type: Full-time

Pay: $20.00 - $25.00 per hour

Expected hours: 40 per week

Benefits:

• Paid time off

Work Location: In person