Social Media Expert

Core competencies

• Content strategy & editorial planning (audience research, brand voice, content calendar).

• Channel expertise (Meta/Instagram, LinkedIn, X/Twitter, TikTok, YouTube, Pinterest) and when to use each.

• Community management (moderation, response playbooks, crisis comms/escalations).

• Paid social (campaign setup, targeting, A/B tests, budgeting, pixel/conversion tracking).

• Analytics & reporting (KPIs, dashboards, attribution basics; turn insights into actions).

• Copywriting & storytelling; basic visual/design judgment; short-form video savvy.

• SEO basics for social (keywords, thumbnails, metadata) and social listening.

Tools (hands-on)

• Schedulers/management: Sprout, Hootsuite, Later, Buffer, Creator Studio/Business Suite.

• Analytics: native platform analytics, Google Analytics/GA4, Looker Studio.

• Creative: Canva or Adobe Express; basic Photoshop/Illustrator; CapCut/Premiere/Rush for short video.

• Ad platforms: Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, X Ads, YouTube Ads.

Certifications (nice to have)

• Meta Blueprint, LinkedIn Marketing Labs, TikTok Academy, Google Analytics (GA4), Hootsuite or HubSpot Social Media.

Evidence & experience

• Portfolio of posts/reels/threads + case studies with metrics (e.g., +120% reach QoQ, CPL 35%).

• Experience running paid + organic in tandem, managing calendars, and shipping to deadlines.

Professional skills

• Project management (briefs, timelines, cross-functional coordination with design, PR, sales).

• Legal/compliance awareness (FTC #ad disclosures, music/licensing, brand safety).

• Accessibility by default (alt text, captions, contrast, plain language).

Nice-to-haves for regulated/Gov/Enterprise

• Governance (approval workflows), records retention, and crisis/cyber response coordination.

• Section 508–style accessibility standards and public-sector comms etiquette.

If you want, tell me the industry and seniority you’re hiring for, and I’ll turn this into a tailored job description and quick screening questions.