Social Media Extern

The hiring rate for this position is $16.00 per hour.

Please apply to learn more about the benefits of working for the CIA.

POSITION SUMMARY

During this externship, students will have the opportunity to work within the Marketing & Communications team at the Culinary Institute of America (CIA) where they will gain exposure to Social Media & Content Marketing for food and hospitality. In this position, we hope to further develop student’s business acumen, giving them real-life exposure to the rapidly growing food marketing industry.

ESSENTIAL RESPONSIBILITIES

• Gain an understanding of social media & marketing strategies, including a social media marketing plan.
• Create and refine brand image and architecture through exposure to business decision-making processes, leveraging analytics and strategic risk-taking.
• Create multi-media content (photos, videos, and graphics) to post to the CIA’s social media and track analytics.
• Observe and participate in community engagement, including responding to social media comments and messages with guidance.
• Update restaurant menus on the CIA’s website. Learn, create and execute marketing campaigns, paid media campaigns, utilizing analytics and loyalty marketing.
• Learn how to build, set, and utilize an editorial calendar.
• Develop photography and video imaging skills.
• Any and all other duties as assigned.

REQUIRED QUALIFICATIONS

Education:

• Current CIA student, pre-Extern.

Experience:

• Previous Social Media experience.

PREFERRED QUALIFICATIONS

• Passion for social media.
• Experience with Earn & Learn and personal social media channels.

REQUIRED SKILLS

• Excellent written, verbal communication and strong presentation skills required.
• Strong teamwork and interpersonal skills; ability to be adaptable, dependable and handle multiple priorities simultaneously.
• Exceptional organizational skills.
• Strong administrative abilities.
• Strong computer experience in MS Office suite products, i.e. Word, Excel, PowerPoint.
• Work requires continual attention to detail in composing, typing and proofing materials, establishing priorities and meeting deadlines.

WORKING CONDITIONS

• Must be available to work nights and weekends as required due to business needs.
• Regular work requires a great deal of sitting and standing for extended periods.
• Regular work requires the use of a computer, sometimes in excess of eight (8) hours per day.