Social Media, Influencer & Partnerships Manager - Herbal Goodness

Job Title: Social Media, Influencer & Partnerships Manager

Location: Remote
Department: Marketing
Reports To: Chief Marketing Officer/Marketing Lead

About Herbal Goodness

Herbal Goodness is a premium provider of organic superfoods and herbal supplements. Our purpose is twofold: to empower global wellness and to give back—10% of our profits fund the education of African girls through the WAAW Foundation.

We are seeking a Social Media, Influencer & Partnerships Manager to own Herbal Goodness’ influencer and partnership strategy. This role combines relationship-building with data-driven execution to expand our reach, strengthen brand credibility, and drive sales through authentic voices in wellness, nutrition, and lifestyle.

Key Responsibilities

• Develop and execute Herbal Goodness’ influencer marketing strategy across Instagram, TikTok, YouTube, and wellness communities.
• Identify, vet, and onboard influencers, ambassadors, and affiliate partners who align with the brand’s mission and values.
• Manage contracts, deliverables, and content calendars for influencer collaborations.
• Build strong, long-term advocacy programs with micro- and nano-influencers.
• Track and optimize campaign performance: engagement, reach, referral traffic, conversions, and ROI.
• Partner with content, community, and data teams to amplify influencer-generated content across all channels.
• Ensure compliance with FTC endorsement guidelines and regulations governing wellness-related claims.

Success Metrics

• Increase influencer-driven traffic by 25% within 12 months.
• Deliver 10–15% of new customer acquisition through influencer campaigns.
• Achieve a 5:1 ROI on influencer marketing investments.
• Establish 50+ active influencer/affiliate partnerships in the first year.
• Contribute to driving 100% revenue growth within first 12 months

Qualifications

• 2–4 years of experience in influencer or partnership marketing (wellness, nutrition, or consumer goods preferred).
• Strong network of influencer contacts in health, wellness, or lifestyle.
• Hands-on experience with influencer platforms/tools (e.g., AspireIQ, Grin, Upfluence, Traackr).
• Excellent negotiation, communication, and relationship management skills.
• Analytical mindset with proven ability to measure, report, and optimize campaign results.
• Familiarity with compliance and regulatory standards for endorsements in the wellness sector.

Why Join Us?

At Herbal Goodness, you’ll shape the external voice of our brand by connecting with authentic advocates and communities. This role offers the chance to combine creativity with data-driven influence, while building lasting partnerships that amplify wellness and social impact worldwide.