Social Media Manager

Job Description – Social Media Manager

Company: Qureshi Group (Beauty & Lifestyle Industry)
Location: Karachi, Pakistan
Job Type: Full-time

Position Summary

Qureshi Group, a leading name in the beauty and lifestyle industry, is seeking an innovative, data-driven, and creative Social Media Manager to strengthen our brand identity, enhance digital visibility, and drive customer engagement across platforms. The ideal candidate will possess a deep understanding of beauty trends, digital marketing strategies, and consumer behavior, with proven expertise in managing and scaling social media platforms.

This role requires both strategic vision and hands-on execution, ensuring that our social media channels reflect the premium image of our brand while achieving measurable growth in engagement, leads, and conversions.

Key Responsibilities

1. Strategic Planning & Content Development

• Design, implement, and manage a comprehensive social media strategy aligned with the company’s business objectives and seasonal beauty campaigns.
• Develop and maintain a yearly social media and campaign calendar, ensuring timely planning, execution, and performance tracking of all activities.
• Create, curate, and oversee high-quality visuals, videos, and copywriting that reflect the brand’s voice and aesthetics.
• Ensure all content aligns with brand guidelines and communicates a consistent brand story.
• Collaborate with the Marketing Manager to design, plan, and execute social media campaigns and related content initiatives.

2. Brand Engagement, Influencer & Celebrity Collaboration

• Build, engage, and nurture a loyal community of beauty enthusiasts and clients.
• Respond promptly to customer queries, reviews, and comments, maintaining professionalism and empathy.
• Organize interactive campaigns (live sessions, challenges, polls, Q&As) to boost engagement and loyalty.
• Collaborate with influencers, celebrities, bloggers, and beauty experts to expand brand reach and enhance brand visibility.
• Manage influencer/celebrity partnerships from negotiation to campaign execution, ensuring alignment with brand objectives.

3. Analytics & Performance Tracking

• Use tools like Meta Business Suite, Google Analytics, and Hootsuite to track KPIs (reach, engagement, conversions).
• Prepare weekly/monthly performance reports with actionable insights and data-driven recommendations.
• Monitor competitor activity and market trends to ensure Qureshi Group remains competitive.
• Keep track of planned activities vs. actual implementation to ensure calendar execution is on track.

4. Paid Advertising & Growth Campaigns

• Plan, execute, and optimize paid social media campaigns to maximize ROI.
• Define target audience personas and implement segmented ad campaigns for product launches, promotions, and brand awareness.
• Monitor ad spend, budgets, and performance to ensure cost-effectiveness.

5. Collaboration & Cross-Functional Integration

• Work closely with the Marketing, Design, PR, and Sales teams to align social media strategies with company objectives.
• Support product launches, seasonal promotions, and brand events with digital amplification strategies.
• Partner with Graphic Designers, Videographers, and Content Writers for seamless execution of creative campaigns.
• Assist the Marketing Manager in handling social media strategy, execution, and coordination of related content initiatives.

6. Innovation & Trend Monitoring

• Stay ahead of global beauty and social media trends, adopting innovative approaches to content and campaigns.
• Experiment with emerging formats (Reels, Shorts, TikTok campaigns, AR filters, etc.) to increase brand visibility.
• Recommend new tools, apps, and technologies to enhance social media performance.

Required Qualifications

• Education:
• Bachelor’s degree in Marketing, Communications, Digital Media, or Business Administration.
• Master’s degree in Marketing/Digital Marketing (preferred but not mandatory).
• Experience:
• Minimum 3–5 years of proven experience in Social Media Management, preferably in beauty, fashion, lifestyle, or FMCG industry.
• Demonstrated success in managing and growing brand presence across Instagram, Facebook, and LinkedIn.
• Technical Skills:
• Proficiency in social media management tools (Hootsuite, Buffer, Meta Business Suite).
• Strong knowledge of SEO, hashtags, paid advertising, and analytics tools.
• Familiarity with Adobe Creative Suite/Canva for basic design and content creation.

Required Skills & Competencies

• Strategic & Analytical Thinking: Ability to plan long-term strategies backed by data.
• Creativity & Storytelling: Strong ability to craft engaging brand stories through visuals and content.
• Communication Skills: Excellent written and verbal communication in English and Urdu.
• Project Management: Ability to manage multiple campaigns under tight deadlines.
• Aesthetic Sense: Strong eye for design, trends, and brand alignment within the beauty industry.
• Leadership & Collaboration: Ability to guide junior team members and collaborate across departments.
• Crisis Management: Skilled at handling negative feedback, online PR crises, and sensitive customer interactions.

Key Performance Indicators (KPIs)

• Growth in followers, engagement rates, and community interactions.
• Increase in qualified leads and customer conversions from social media.
• ROI from paid campaigns and promotional activities.
• Consistency in content calendar execution.
• Improved customer sentiment and brand loyalty on digital platforms.

Why Join Qureshi Group?

• Work with a leading beauty and lifestyle brand in Pakistan.
• Be part of a creative, dynamic, and collaborative team.
• Competitive salary with performance-based incentives.
• Professional development opportunities.
• Exposure to international beauty trends and campaigns.

Application Process
Interested candidates are invited to submit their resume, cover letter, and portfolio of past social media campaigns to:
Email: careers@qureshigroup.com

Job Type: Full-time

Pay: Rs80,000.00 - Rs120,000.00 per month

Work Location: In person

Expected Start Date: 20/09/2025