Social Media Manager

About the job

Social Media Executive:

We are looking for an experienced Digital Marketing Executive to assist in the planning, implementation, and optimization of our online marketing initiatives. This individual will collaborate extensively with cross-functional teams and has a comprehensive knowledge of different digital marketing channels and tactics.

Responsibilities:

• Manage content calendars/schedulers and ensure consistent branding and messaging across all digital channels.
• Create engaging content for all social media channels, including Meta, TikTok, and YouTube.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Perform product shoots for REELS and VIDEO for Instagram, Snapchat, and TikTok
• Generate dynamic content in collaboration with designers and video editors, that promotes audience interaction, increases audience presence on company sites, and encourages participation.
• Monitor social media progress using web analytic tools and develop ways to improve.
• Develop and execute digital marketing campaigns across various channels such as email marketing, social media, and display advertising.
• Conduct research on popular product trends and offer recommendations to the marketing and Category teams.
• Track and analyze key performance metrics using tools like Google Analytics, marketing automation platforms, and social media analytics.
• Prepare regular reports on campaign performance and provide insights for improvement.
• Assist in creating content strategies for PR and content creation purposes.

Requirement:

• Min 2 Years of work experience in a similar domain of Beauty & Cosmetics.
• Demonstrable social networking experience and social analytics tools knowledge.
• Good at Google Analytics, Traffic, and Trend Analysis by using Tools.
• Knowledge of online marketing and a good understanding of major marketing channels.
• Analytical thinking and creative skills.
• Experience in data analysis and reporting.

Working days : Monday to Friday

TImings : 10 am till 7 pm

Location : MACHS Karachi

Salary upto PKR 75,000/-

Job Type: Full-time

Pay: Up to Rs75,000.00 per month

Work Location: In person