Social Media Manager

Require a Social Media/ Brand Manager for 4 of our in house brands - Salon, Makeup & Clothing. Required from the profile are following roles and responsibilities:

• Brand Strategy & Planning
• Create a distinct social media calendar for each brand.
• Maintain consistent brand voice and aesthetics while differentiating between the 4 identities.
• Content Creation & Coordination
• Ideation of reels, stories, posts, blogs, emailers.
• Coordinating with photographers, designers, videographers, and salon staff for shoots.
• Basic graphic design/video editing skills (Canva, CapCut, Adobe, etc.).
• Performance Marketing
• Plan and execute paid ad campaigns (Meta Ads, Google Ads).
• Track CAC, ROAS, CTR, conversions, etc.
• Optimize ad spends for lead generation and bookings (salon + bridal makeups + clothing sales).
• Community & Client Engagement
• Respond to DMs, comments, and inquiries promptly.
• Drive traffic from social media to actual business (appointments, consultations, or sales).
• Analytics & Reporting
• Monthly reporting of performance (growth in followers, reach, engagement, leads, ROI).
• Recommend changes based on data.
• Influencer & Collaboration Management
• Shortlist and negotiate with influencers.
• Plan cross-promotions, giveaways, and collaborations.
• Trendspotting & Competitor Benchmarking
• Keep up with Instagram, YouTube, Threads, LinkedIn trends.
• Suggest creative campaigns to stand out.

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person