Social Media Manager

Position Title: Social Media Manager

Reporting to: Director Ops

Department: Marketing

Location:Bahria Town Phase 4, Rawalpindi

About Us:

Reach First is a Canadian company that provides software development, digital marketing, and custom solutions services to our clients. We also build and operate multiple business units within various industries. Performance is at the core of everything we do. We go above and beyond the call of duty to achieve impactful growth for all our clients.

Position Purpose:

The Social Media Manager (SMM) will strategize, create, and execute social media campaigns across multiple platforms for diverse clients. This role requires balancing creative storytelling, brand consistency, performance-driven metrics, and trend awareness.

Education & Professional Qualification:

• Degree(s)/Major(s): Bachelor's or Master's in a relevant field from a reputed local/foreign University
• Certification(s): Not mandatory, but certification in social media management is a plus.

Experience:

• Minimum 2-3 years of proven working experience in a related field.

What We Offer:

• A wide range of challenging assignments. We don’t just offer a job; we offer a career with varying assignments and lots of development opportunities.
• Continuous coaching – you will work with passionate people and receive both formal training as well as day-to-day mentoring from your coach and manager.
• Dynamic and respectful work environment – employees are at the core, we value every individual and encourage initiatives, promoting agility and work/life balance.
• A competitive compensation package, in line with your qualifications and experience.
• As an equal employment opportunity provider, Reach First makes all decisions of employment decisions purely based on merit.

Responsibilities:

• Strategy & Planning: Audit & Strategy: Conduct deep-dive audits of client social presence and develop data-backed social media strategies.
• Campaign Management: Design and execute integrated social campaigns for product launches, events, or brand awareness.
• Content Pillars: Define and maintain "content pillars" for each client to ensure brand consistency and variety.
• Platform Expertise: Determine the optimal mix of platforms (Instagram, TikTok, LinkedIn, X, etc.) based on client goals.
• Content Creation & Curation:Creative Direction: Collaborate with graphic designers and videographers to produce high-quality assets (Reels, Carousels, Stories).
• Copywriting: Craft compelling, platform-specific captions that reflect the unique "voice" of each client.
• Trend Spotting: Rapidly adapt viral trends, audio, and memes to fit client niches without compromising brand integrity.
• Community&Growth: Engagement Manage daily community interactions, responding to comments, DMs, and mentions to foster brand loyalty.
• Influencer Outreach: Identify and coordinate partnerships with influencers and brand ambassadors.
• Proactive Outreach: Engage with potential customers and industry leaders on behalf of the client to increase visibility.
• Analytics & Reporting:Performance Tracking: Monitor KPIs, including reach, engagement rate, CTR, and conversion metrics.
• Monthly Reporting: Prepare and present professional reports to clients, translating complex data into "so-what" insights and actionable next steps.
• A/B Testing: Continuously test posting times, formats, and messaging to optimize performance.
• Identify and engage with influencers, brand advocates, and relevant online communities.
• Paid Campaigns & Analytics:Plan, execute, and optimize social media ad campaigns across Facebook, Instagram, LinkedIn, TikTok, and X (Twitter).
• Provide monthly performance reports and actionable insights to clients and internal teams.
• Trend & Platform Expertise: Stay updated on algorithm changes, trending formats, platform features, and best practices.
• Collaboration & Client Management: Communicate effectively with clients to understand goals, brand voice, and campaign requirements.
• Coordinate with account managers, creative teams, and marketing specialists to ensure integrated campaigns.

Requirements:

• Experience: 3+ years managing professional social media accounts (Agency experience highly preferred).
• Proven ability to manage 25+ brands across diverse industries while maintaining quality and deadlines.
• Familiarity with social media scheduling tools and native platform managers (Meta Suite, LinkedIn, X).
• Technical Tools: Proficiency in scheduling tools (e.g., Sprout Social, Loomly, Hootsuite) and design basics (Canva, Adobe Express).
• Analytical Mindset: Comfortable using platform analytics and Google Analytics to track ROI.
• Adaptability: Ability to switch "voices" quickly between a B2B tech firm and a B2C lifestyle brand.
• Organization: Expert-level project management skills to handle 5–10+ clients simultaneously without missing a post.
• Analytics platforms: Google Analytics, Meta Business Suite, LinkedIn Analytics.
• Basic graphic/video tools: Canva, Adobe Photoshop, Illustrator, Premiere Pro.
• Analytical mindset with a results-driven approach
• Time management and the ability to multitask across multiple clients
• Marketing Knowledge: Understanding of SEO, content marketing, and digital advertising.
• Knowledge of brand strategy and voice development.
• Excellent written and spoken English with strong communication and client-facing skills if needed.
• Ability to track KPIs and report on social media performance metrics.
• Knowledge of reputation management and evolving digital trends.
• Basic understanding of SEO principles for social content visibility.
• Capable of independent work while collaborating across design, client success, and marketing teams.
• Adaptability to changing algorithms, new tools, and emerging digital best practices.
• Strong multitasking skills; proactive and deadline-driven approach to project delivery.
• Creative mindset with the ability to propose and lead new digital initiatives.

Benefits:

• Competitive Salary
• Transport Allowance
• 2 x Eid Bonus [25% of Base Salary]
• Annual Bonus [Up to 50% of Base Salary]
• Medical Insurance
• EOBI
• OPD Allowance
• Provident Fund
• Gym Reimbursement
• National Holidays [All National Holidays]
• Marriage Leaves [Up to 1 Week]
• Annual Leaves
• Maternity/Paternity Leaves
• Casual/Sick Leaves [8 Days/Year]

Job Type: Full-time

Work Location: In person